Sat.Sep 30, 2017 - Fri.Oct 06, 2017

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Crowdsourcing in marketing automation

Capstone Insights

In demand marketing, that Eye of Providence is the marketing automation platform. Why haven’t marketing automation vendors created insight from the wealth of data they have access to? The same is true for a “contact us” form, a form for a trial account, and one for a webinar signup: they are all forms, but have different uses.

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Crowdsourcing in marketing automation

Capstone Insights

In demand marketing, that Eye of Providence is the marketing automation platform. Why haven’t marketing automation vendors created insight from the wealth of data they have access to? The same is true for a “contact us” form, a form for a trial account, and one for a webinar signup: they are all forms, but have different uses.

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Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Co-Founder and Editor.

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Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Co-Founder and Editor.

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Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

SnapApp

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. Organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates – MarketingProfs.

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Introducing Bound: How We Rebranded, A Marketing Team’s Tale

Bound360

While many aspects of marketing have gone to the dark side of metrics, science and predictability, branding continues to push the elusive art vs. science part of our brains. The company was originally named to help prospects “get smart content” based on a keen understanding of a marketers audience.