Sat.Sep 16, 2017 - Fri.Sep 22, 2017

Remove sales-qualified-opportunity-account-based-marketing
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Training Management and Marketing Automation Work Hand-in-Hand Through Lead Liaison and Administrate Partnership

Lead Liaison

Lead Liaison, a world-class sales and marketing solution provider, and Administrate, a cloud-based training management provider, have joined together to build an even better solution for their customers. The integration allows users to share qualified leads between the two platforms.

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Lead Management: Lead Status Values

Capstone Insights

Our clients (just like all other organizations in B2B SaaS) use a lead/contact status field to trigger sales to call a contact and track and measure funnel performance. Note that this assumes a single product company (AKA a simplistic scenario) that has an inside-sales team. Below are the lead status values we provided.

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It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Pipeline acceleration. Customer retention. Customer expansion.