Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?
Terminus
APRIL 19, 2017
That cookie data is then transmitted back to the retargeting vendor and used to display ads to that user based on the specific pages that they visit and their behavior on those pages. As a B2B marketer, you can use retargeting to continue marketing to web visitors long after they leave your website. Terminus is proactive.
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