March, 2020

Remove privacy-protection-touchpoints
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Five technology + trends changing digital marketing in 2020

ClickZ

How to keep consumer trust amidst heightened data privacy concerns. For marketers paying to advertise on these different mediums, it’s important to understand what touchpoint(s) actually lead to a conversion. Or did they completely forget about you until their next touchpoint? 4) Keeping consumer trust amidst privacy concerns.

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What Marketers Can Expect from the Customer Data Platform Boom

Martech Advisor

A real CDP solution unifies these touchpoints and makes data useful to every team and every technology within the enterprise. In the wake of the European Union’s General Data Protection Regulation and the California Consumer Privacy Act , the clock is ticking for a federally mandated rulebook governing data privacy to become a reality.