November, 2019

How to Market to Millennial Business Owners

Matchcraft

Millennials – there is a good chance that you may be one of them. But if you aren’t, we can help you understand what drives millennial business owners and how to sell to them. Millennials – Who are they? According to a report by Futurum Research , there are currently 1.8

3 Outdated Grammar Rules That No Longer Apply

ClearVoice

Do grammar rules ever become outdated? Of course, they do. Three primary examples of errors that no longer matter include ending a sentence with a preposition, splitting an infinitive, and beginning a sentence with a conjunction.

Rules 106

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Why Lyft decided to build their own internal martech platform

chiefmartech

A few months ago, I read a fascinating article published by the Lyft Engineering team on Medium, Building Lyft’s Marketing Automation Platform. While we know there are a lot of homegrown martech systems in the wild, it’s rare for them to be described publicly.

Build 104

9 Email Marketing Subject Lines Live From My Email Inbox — And How To Fix Them

Square 2 Marketing

Email Marketing Won’t Work If Your Subject Lines Are Weak. Email marketing is key to connecting with clients and prospects. Email marketing is also important to continuing the conversation with people when they leave your website.

Email 85

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Email Open Rates Best Practices

SendX

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right?

More Trending

Five Innovative Content Marketing Tactics (And Tools) to Embrace in 2020

BuzzSumo

The post Five Innovative Content Marketing Tactics (And Tools) to Embrace in 2020 appeared first on BuzzSumo. Content Marketing Marketing Trends

How to streamline your campaign execution

Aaron Raddon

Campaign execution is where the best laid plans often break down. Here's why it happens and how to fix it

Lead Generation Tactics via the Buyer’s Journey

NuSpark

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources.

Animated PNGs in Email: An Alternative to GIFs?

Litmus

Animated imagery is one of the top email design trends for 2019. Email marketers everywhere are looking to add movement to their campaigns—and the most popular way of doing that is by using the power of animated GIFs.

Email 113

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Follow These 5 Steps to Start Building Your Content Strategy

Contently

Imagine you’re planning a road trip. You’re excited for the adventure ahead, but you’re also nervous because there’s so much to consider. Luckily, we live in a world where information can be accessed with a simple click of a button.

Build 119

The 5 Common Mistakes Every Content Marketer Should Know

Content Marketing Institute

Is your brand’s content marketing performance mediocre or worse? Before you investigate a laundry list of reasons, start with these five frequent, overarching mistakes. It could save you time, money, and even customers.

List 92

Conversion Rate Optimization Statistics You Need to Know

Optinmonster

Do you feel like your conversion rates are lower than usual? Sometimes seeing the statistics can help you know what works best for your conversion rate optimization strategy.

What Are They Thinking? B2B Prospects and Your Landing Pages

Golden Spiral

The Article in 60 Seconds. Your landing pages are the difference between inbound lead conversion and turning a prospect away to your competition. Website User Experience Design Content Marketing

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

3 Easy Marketing Data Science Projects to Impress Your CMO

ClearVoice

The majority of in-house marketing teams today consist of several different roles. These roles typically include a designer and developer, a product owner, a content or communications director and a growth hacker, just to name a few examples.

What is Experiential Marketing and How Can B2B Companies Leverage It

Oktopost

Customers today have full control over what, when, why, and how they interact with brands and purchase products. As more companies are producing a proliferation of offers and bland advertising messages, people have become more desensitized and cynical about the general mindless consumerism. .

Why PR tends to get confused with Inbound Marketing

Marketing Envy

Introduction: The PR and Inbound Marketing Marriage. Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies.

PR 88

Common Issues Strangling B2B Branding

BOP Design

Your B2B brand is your company’s promise. Every interaction with your customer shapes how they see your company, so make sure all channels are communicating the same thing. This should be an ongoing, strategic and intentional process.

Brand 73

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO

Webbiquity

Guest post by Sean Dudayev. Many companies don’t have the budget to launch a full-scale digital marketing campaign. Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth.

SEO 233

2020 Marketing Trends You Need To Know

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020.

Trends 285

7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven.

5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

Say you need surgery. Would you go to a doctor who hasn't updated his techniques for the last 10 or 15 years? Of course not! New and better techniques have since come out and you want someone familiar with those. The same is true with your PR strategy.

PR 173

SEO No! Common SEO Mistakes and How to Clean Them Up

Act-On

Read this blog to avoid common SEO mistakes and to attract and leverage high-quality web traffic that engages and converts. Content Marketing Web

SEO 173

It’s Black Friday Into December for MarTech Tools

Webbiquity

It’s clear from my analytics that this blog has the smartest readers on the planet. You come here for the latest trends and critical insights for B2B digital marketing. You want to be the expert your company or clients turn to. You also need marketing technology (martech) tools.

Tools 255

How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.