Aberdeen

FEBRUARY 7, 2019

In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. Intent data intelligence helped Mitel segment their audience around those emerging cloud-based themes. Organizational challenges.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Directive Agency

FEBRUARY 25, 2019

Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Search intent is the other half of the story that many search marketers don’t pay enough attention to while doing keyword research. Simply put, search intent is the “why” behind the search. Number of Ads.

PPC 67

PPC Intent Campaigns CPC 67

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 8, 2019

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . You Heard It from Bill Gates First. Industry News.

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Intent Data Intent Zoominfo Intent Signal 40

Aberdeen

FEBRUARY 26, 2019

A lot of intent data industry rumblings were in the news this week. This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice. Snack Intent Data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Intent Data Intent B2B Thought Leadership Purchase Intent 40

Aberdeen

FEBRUARY 20, 2019

Character sentiment data visualization is particularly interesting in the context of B2B applications of buyer intent data. profanities per episode!) , Aberdeen’s massive sets of buyer intent data include only the active research within actual buyer journeys, and intent signals are captured from within the noise of normal Internet activity.

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Intent Signal Intent Data Buyer Intent Correlation 40

Aberdeen

FEBRUARY 28, 2019

Research in Intent Data Can Help. Intent data reflects buyer behavior today which allows new sales people to react to pending deals immediately. Intent data is an insightful means of determining quota potential of a territory. Content support is easier to master by a new sales rep when it is indexed through intent.

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Intent Data Intent Top of Funnel Cold Calling 40

Moz

FEBRUARY 13, 2019

To show you what we mean, let’s take a look at a few ways we can set up a search intent project to uncover the kinds of insights we shared in our whitepaper, Using search intent to connect with consumers. Transactional: The searcher has narrowed their hunt down to a few best options, and is on the precipice of purchase, ie.

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Intent SERP Stats Tagging 54

DealSignal

FEBRUARY 21, 2019

Get exclusive early access: intent-based leads. Special offer: B2BMX attendees can get an exclusive 60-day trial of intent-based leads. Meet the DealSignal team, learn about our unique 100% guarantee, and get exclusive early access to intent-based leads. Contact us to learn more. Don’t miss Pramata’s ABM case study.

B2B Marketing 45

B2B Marketing Intent-based Leads B2B Account Based Marketing 45

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. Exploring Search Intent. 5 AI Approaches to B2B Marketing.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

Aberdeen

FEBRUARY 13, 2019

According to this data-driven success story, they wanted to shake up their account-based marketing strategy by imbuing it with buyer intent data. That simple first step toward fueling their ABM with intent data added more than $500,000 to their pipeline, according to SalesTechStar. Let me know.

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Acquisitions Account Based Marketing Bombora Intent Data 40

Ledger Bennett

FEBRUARY 14, 2019

Demystifying B2B Purchase Intent Data Report Purchase intent – laymen’s terms: the probability that your customer will buy a product or service. But how do you acquire and evaluate related data to understand historical engagement and purchase trends? This Aberdeen report aims to demystify the process. Connector.

Marketing AI 49

Marketing AI B2B Purchase Intent Marketing Management 49

DiscoverOrg

FEBRUARY 27, 2019

Option 3: Pay per contact or one-off list purchase. You can purchase data from companies that will include direct-dial phone numbers, and verified email addresses, all from buyers in your target market. Option 3: Pay per contact or buy a one-off list purchase. Read on to learn: Option 1: Buy database access.

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Top of Funnel Ad Building Planning Inbound Marketing 120

Adobe Experience Cloud Blog

FEBRUARY 20, 2019

Companies will be able to create a comprehensive picture of Jane based on her browsing preferences and past purchasing behavior. Every action Jane takes—from what she purchases to what she doesn’t purchase—will add to a growing knowledge base about her and audiences like her. Predictive Purchasing. Service and Support.

Marketing AI 133

Marketing AI Marketing Automation Services Top of Funnel Forecasting 133

Aberdeen

FEBRUARY 22, 2019

However, this innovation can be compared to the AI-powered data science fueling Aberdeen’s intent data offerings. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Deep Learning for Rat Squeaks, Machine Learning for Intent Signals appeared first on Aberdeen.

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Intent Signal Intent Intent Data Purchase Intent 40

Aberdeen

FEBRUARY 6, 2019

Together, they seize the robustly actionable insights found within vast sets of market intelligence information such as buyer intent data, purchase intent signals, content consumption and active online-research monitoring, and win / loss analyses. The post Weak Governance Wastes Intent Data appeared first on Aberdeen.

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Intent Data Intent Marketing AI Peer-to-peer 40

Aberdeen

FEBRUARY 6, 2019

Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently , is now a reliable approach to capturing and synthesizing the purchase intent signals emitted by prospective accounts while researching solutions to their organizational pain points.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

FEBRUARY 6, 2019

Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently , is now a reliable approach to capturing and synthesizing the purchase intent signals emitted by prospective accounts while researching solutions to their organizational pain points.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

FEBRUARY 26, 2019

No intent | In-market companies should be your primary targets. In the absence of buyer intent data , or any kind of buyer journey data, your TAL doesn’t really provide targets at all. Then, base the decision to pursue any particular subset of accounts on intent data. Taking Action.

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Demand Generation Intent Data Buyer Intent Intent 40

Aberdeen

FEBRUARY 26, 2019

No intent | In-market companies should be your primary targets. In the absence of buyer intent data , or any kind of buyer journey data, your TAL doesn’t really provide targets at all. Then, base the decision to pursue any particular subset of accounts on intent data. Taking Action.

Demand Generation 40

Demand Generation Intent Data Buyer Intent Intent 40

Aberdeen

FEBRUARY 26, 2019

Aberdeen uses NLP to index keywords for pages that users visit when they’re in-market for a purchase and conducting active research on the web. In fact, in blind tests run by clients, Aberdeen’s intent data is up to 91% accurate in predicting purchase intent of B2B buyers. Natural Language Generation.

Marketing AI 40

Marketing AI Purchase Intent Intent Data Class 40

Aberdeen

FEBRUARY 5, 2019

Intent data , as we have shown repeatedly with clients, can be used as a diagnostic tool. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. This can then provide insight into the reasons why certain accounts close with a win and why others do not.

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Intent Data Purchase Intent Intent B2B Sales 45

DivvyHQ

FEBRUARY 28, 2019

Jay’s simple explanation of how word of mouth influences upwards of 83% of purchasing decisions is mind boggling. That’s a lot of honey, so it certainly behooves any business or brand to be intentional in creating a fantastical talk trigger. Well, Talk Triggers authors, Jay Baer and Daniel Lemin, deliver the goods.

Word of Mouth 56

Word of Mouth Trigger Marketing Webinar Metrics Intent 56

Aberdeen

FEBRUARY 5, 2019

Intent data , as we have shown repeatedly with clients, can be used as a diagnostic tool. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. This can then provide insight into the reasons why certain accounts close with a win and why others do not.

Intent Data 40

Intent Data Purchase Intent Intent B2B Sales 40

QuanticMind

FEBRUARY 15, 2019

But also get a sense for audience preference — whether it’s ads that are humorous, dramatic or more informational — and distinguish which ones are more effective for simple brand recognition vs. assessing purchase intent vs. generating actual conversions. Focus on Storytelling.

Paid Search Agency 40

Paid Search Agency Ads Video Marketing Ad Building 40

SmartBug Media

FEBRUARY 4, 2019

The hope is that the customer will fall in love the product or service and make additional purchases based on their new relationship with the company. Never bad-mouth one of your competitors; if you do, new customers may question your authority and intent. Keep in mind that you should stick to the facts within the comparison sheet.

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Planning Comparison Buyer Personas Paid Search Agency 68

Aberdeen

FEBRUARY 20, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Marketing & Strategy 45

Marketing & Strategy Business Purchase Intent Intent Data 45

Hubspot

FEBRUARY 14, 2019

I could use these points for future flights, but alternatively, I could also use them on car rentals, hotel stays, or purchases with JetBlue retail partners, like Amazon. This way, you never need to purchase a whole new kit when a replacement is needed.". Create valuable content that tells a compelling story.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Loyalty Marketing & Strategy 101

Aberdeen

FEBRUARY 26, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Business 40

Business Purchase Intent Youtube Intent Data 40

Aberdeen

FEBRUARY 5, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Business 40

Business Purchase Intent Intent Data Segmentation 40

Aberdeen

FEBRUARY 12, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Business 40

Business Purchase Intent Acquisitions Intent Data 40

Aberdeen

FEBRUARY 8, 2019

Grant pointed to the sheer volume of marketing solution vendor websites touting their AI, machine learning, and predictive analytics-fueled martech that promises to enable clients to identify intent from intent signals and / or use those signals to personalize messaging. “If

Marketing AI 40

Marketing AI Marketing Management Marketing Automation Services Allocation 40

Moz

FEBRUARY 10, 2019

That’s done through activities that fall into three main categories: Content: Website content should be written to address your audience’s needs at all stages of their purchase journey: from top-of-funnel, informational content to bottom-of-funnel, I-want-to-buy content. Intent, intent, intent!

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Press SEO Top of Funnel Ideal Customer Profiles 57