banner-rate-take-rate 
KoMarketing Associates
SEPTEMBER 11, 2018
B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. We take the time to understand the brand, understand the audience, and understand what content is needed to build a strong search presence.
Vidyard
SEPTEMBER 20, 2018
The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. 86 percent of marketers rate their lead nurture campaigns as “average or worse” according to a Demand Gen Report.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Vidyard
SEPTEMBER 20, 2018
The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. 86 percent of marketers rate their nurture efforts as “average or worse” according to a Demand Gen Report.
Adobe Experience Cloud Blog
SEPTEMBER 11, 2018
Ad-buying agency Magna reports that, in the last four years, TV ratings have dropped an astounding 33% while ad prices have defied these plummeting audience numbers and increased 20%. Overall, this brief should focus on how to get potential customers intrigued enough to take the next step.
Outbrain
SEPTEMBER 5, 2018
There are a lot of marketing strategies to get your app discovered and to improve click-to-install rates. Let’s take a look at one of the newer, lesser-known strategies that can help drive more app downloads: native advertising. Native advertising combats banner blindness. Banner blindness is an epidemic.
Choozle
SEPTEMBER 25, 2018
Popular B2C brands are known for using this type of creative to change the color of a car, choose a shoe out of a lineup, and take a 360 look at a high-tech watch. But just because you can’t let someone take a virtual test drive within your banner ad doesn’t mean it won’t be effective.
Outbrain
SEPTEMBER 25, 2018
That’s why our DMEXCO presence this year ran under the banner “Smart Native” Our solutions include Smartfeed, Video, In-Feed, and Programmatic. Click rates have increased significantly, and users like to spend more time with our recommendations. Smart innovations to improve the user experience.
Expert insights. Personalized for you.
147 
Let's personalize your content