22 Potential Touchpoints for Your Next ABM Sales Play
The Point
AUGUST 29, 2017
When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Ex: cold outreach, warm outreach, account penetration, customer retention, cross-sell/upsell …). What is the primary objective? What is the general nature of the program?
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