Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal
ViewPoint
JUNE 9, 2017
One opportunity we turned over to a client took 42 touchpoints across 3 months to nurture to sales-qualified status. We know that in the lead generation, lead qualification and lead nurturing business, it takes multiple tries, across multiple cycles, to fully work a lead. Case-in-Point. of 2016.
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