B2B Content Marketing > Going Bold or Fading to Beige?
Marketing Interactions
MARCH 25, 2023
However, all of them are C-level (CMO, CFO, CIO, CCO, COO, CEO). Going back to the stat above – less than 2 respondents find B2B marketing meaningful for humans. Granted, the report is based on responses from only 175 business decision makers. The top two industries (71%) – financial services and technology companies.
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