2023 Outlook: This Year’s Hottest ABM Trends
Full Circle Insights
JANUARY 31, 2023
The rise of account-based marketing (ABM) has been a perennial favorite in B2B marketing trend roundups, but it’s now clear ABM is much more than just a trend. Before ABM became the most popular B2B marketing strategy, marketers focused on qualifying leads for sales. Now, account activation is J ob #1.
Let's personalize your content