[Book Review] "The Organic Growth Playbook" - A Proven Recipe for Driving Revenue Growth
B2B Marketing Directions
AUGUST 13, 2022
The authors contend that the conventional approach to marketing - which is primarily focused on differentiating a product or service in the minds of potential buyers - isn't a reliable way to drive revenue growth for most companies. The Thesis of the Book The basic thesis of The Organic Growth Playbook is relatively simple.
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