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The Ultimate (Giant) Shopify Conversion Optimization Checklist For Entrepreneurs & CRO Agencies

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It’s best to create solid link architecture (making navigation intuitive for users and crawlable for search engines)—implementing what makes sense for your users and their experience on your site. Shane Liuw, SEO Expert at First Page Digital. Google Search Central. Add Structured Data. Take a look at Shopify’s 404 page: Source.