KoMarketing Associates

MAY 5, 2021

Cheetah Digital recently published its “Digital Consumer Trends Index 2021,” and statistics indicated that email is still overwhelmingly the number one driver of sales, with it outperforming SMS by 92% and banner ads by 39%. That being said, social does not lag far behind in terms of reach.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

Metadata

MAY 5, 2021

Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. Facebook automatically optimizes ads for “website conversions,” but I would much rather have it optimized for the highest quality, which means the likelihood to convert into a sale. Step 4: Use real people in your ad creative. Why so few?

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Hubspot

MAY 5, 2021

Customer A sees and clicks on your banner ad, visits your blog, reads an article, signs up for your newsletter, gets a discount email, and purchases a cookbook. A potential customer enters the TOFU when they engage with your brand, oftentimes through your website, an ad, an email, or social media.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Bannerflow

MAY 5, 2021

Premium financial services ads – particularly display campaigns– are essential in 2021. In this article, we suggest following strategies to help your brand create its best ever financial service ads: Increasing production via automation. Standardising branding across all ads. Personalising financial services ads.

Work Management 69

Work Management Marketing Management Service Ads 69