[Publisher Series] Revenue Optimization, Part II: Optimizing Existing Revenue Sources + RPMs
Outbrain
JULY 7, 2020
Lower CPM floors with each demand partner to increase fill rates. Smartfeed, Highlight Reel, and Native In-Content) to not only drive higher revenue from Outbrain, but also to drive conversions to Subscriptions, Podcast plays, and eCommerce purchases. Native), and new audience development technologies (e.g. Winding Down.
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