Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Launch Marketing

MARCH 31, 2020

As we shared in our post on Marketing Adjustments for Turbulent Times , the buyer personas that B2B marketers use to guide their efforts were not developed in the context of a pandemic disruption. Takeaway: Marketers should work with finance and other stakeholder groups to determine how they can remove or lower barriers to buying.

Buyer Personas 80

Buyer Personas Allocation Ad Building Terms and Conditions 80

Martech Advisor

MARCH 31, 2020

How will marketing strategies evolve in these uncertain times and going forward? Avoiding luxury shopping to safeguard finances with markets falling. Marketers must start there. Learn More: 20 Expert WFH Tips for Marketers in the Coronavirus (COVID-19) Outbreak. Shopping online and through mobile devices.

Marketing Budget 144

Marketing Budget Marketing Strategy Marketing & Strategy Work Management 144

Litmus

MARCH 31, 2020

All jokes aside, most would say they didn’t plan to work in email, but once you’re here it’s hard to imagine a better sense of community. What started as a way to introduce the women of Litmus, also became an ode of appreciation to you , the email community. Lauren Kremer , Events Manager. This makes me happy.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Budget Programs 80

DemandBase

MARCH 31, 2020

Well, fast forward roughly three weeks and I am thrilled at how the company has responded, and how our culture and sense of community are stronger than they have ever been. Like most companies, we’ve had to completely change the way we communicate, collaborate, and engage. It hasn’t been easy.

DemandBase 82

DemandBase Work Management Communities Account Based Marketing 82

Vidyard

MARCH 31, 2020

As a marketer, I’ve seen first-hand how powerful video can be for engaging audiences. So it should come as no surprise that its use in business is quickly growing beyond its traditional roots in marketing and training. Employee Communication and Collaboration. Marketing Teams. Top Examples of Video Messaging.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Martech Advisor

MARCH 31, 2020

Let's look at how that impacted the industry and other big news, insights, studies, and updates in marketing and martech in this March 2020 monthly roundup. And while marketers and business leaders struggle to make the best of a bad situation, markets and revenues around the world seem to be in a state of steady decline.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75