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Sun.Aug 18, 2019

multi-touch-marketing-mix

Expert Advice on How to Communicate Marketing's Value

B2B Marketing Directions

AUGUST 18, 2019

In the February 2019 edition of The CMO Survey , senior marketing leaders were asked what marketing leadership activities they find most challenging. The top challenge identified - by a wide margin - was demonstrating the impact of marketing activities on financial outcomes to other senior company leaders.

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