Heinz Marketing

DECEMBER 8, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. B2B Marketing Benefits from a Little Consumer Flavor. More than 400 Marketers Critique Marketing’s Holiday Approach. 5 Tips for More Personalized Marketing.

Email Marketing 65

Email Marketing B2B Marketing Marketing Management B2B 65

Markempa

DECEMBER 8, 2018

What’s the quickest, cheapest way to implement lead nurturing? I get that question frequently when I talk to marketers about lead nurturing. Lead nurturing is pretty easy to understand, but hard to execute when you have little time or budget. I’ll do my best to resist the urge to elaborate.

Lead Nurturing 57

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 57

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. But as a B2B Marketer, what does engagement mean? Where does lead gen and lead quality fit in? How can you get there?

Lead Gen

Advertiser: ZoomInfo

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

B2B Marketing

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Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for! But smart swag is different.

Marketing & Strategy

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

Those that find themselves ready for the craziness of the holiday shopping season can reap considerable rewards, in the forms of higher generated revenue, strengthened brand loyalty, and a higher marketing ROI for the next year - but first they need to understand the essentials! The "dos and don'ts" of BFCM preparation.

eCommerce

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.

Marketing & Strategy

Speaker: Brian Massey, Founder of Conversion Sciences LLC

Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners. Scoring" leads with dollars. This is because the design process is getting smarter.

Design