Sun.Jan 21, 2018

Remove b-to-b-interactive
article thumbnail

New Research Tracks Progress on B2B Customer Experience

B2B Marketing Directions

Customers 2020: The Future of B-to-B Customer Experience focused on how B2B companies should be preparing to meet changing customer expectations. In this research, study participants said they expected customer experience to surpass product and pricing as the key business differentiator by 2020.