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Thu.Dec 14, 2017

outreach-intent

Terminus & Bombora Partner to Operationalize Data-Driven Account-Based Marketing

Terminus

DECEMBER 14, 2017

B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. Today, I’m excited to announce Terminus’ new partnership with Bombora, the leading provider of B2B intent data. How Bombora and Terminus Deliver Results.

Account Based Marketing

Account Based Marketing Bombora Advertising Agencies Lead Ranking

12 Days of B2B Marketing: Personas (Day 7)

Heinz Marketing

DECEMBER 14, 2017

They allow you to be more targeted, more intentional, and more strategic not only when it comes to who you’re targeting, but also when it comes to what you offer, say, and the channels you use to disseminate your content. To make the most of your outreach efforts, you need detailed, impactful marketing personas.

B2B Marketing

B2B Marketing Buyer Personas B2B Marketing & Strategy

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