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Fri.Nov 17, 2017

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Online Display Advertising; An Overview & Benefits

NuSpark Consulting

NOVEMBER 17, 2017

Click-through rate shouldn’t always be the primary metric you use to judge the effectiveness of the campaign. Due to the building of brand recognition, display ads can provide a lift in brand searches, search engine click-thru rates, direct website visits and online/offline purchasing. Measurement.

Display

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