Only B2B - Untitled Article
Only B2B
OCTOBER 11, 2017
While Sales Qualified Lead (SQL) is vetted by both the marketing and the sales team; Marketing Qualified Lead (MQL) are prospects that “likely to become a buyer” according to the marketing team. BANT system. We have used BANT (Budget, Authority, Need and Time) system for several of our clients and the results are always impressive.
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