Tue.Sep 19, 2017

Remove content-marketing-experience
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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. In other words, solid marketing practices tend to produce solid marketing results. The team at CoSchedule asked marketers 10 questions.

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Micro-content — the most important content type you don’t manage

Avitage

Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Micro-content is simply what the words imply.

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Microcontent — the most important content type you don’t manage

Avitage

When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. It can also be source for any new content. Either way, microcontent is an under-used content type.

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PureIncubation Named to 2017 Inc. 5000 List

PureB2B

Driven by this passion and a fierce dedication to excellence, Pure Incubation has proven time and again that marketing technologies across a variety of sectors are ripe for disruption and innovation. In just ten short years, Pure Incubation has grown from a three-person operation to one that spans the globe. The company ranked #23 on Inc.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

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SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

One thing that remains constant is the need to publish valuable content on a regular basis. As such, it is important to ensure you optimize your content, and your website, for search engines. SEO is ultimately about building a search-friendly website that you optimize for the best possible user experience.

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When Your Content Isn’t Getting Any Love

Marketing 261

You launch a great piece of content (or so you thought), and then… Crickets. If you’re creating content consistently, but failing to get the results you want, it may be time to reflect on your content marketing strategy. Before you start distributing anymore content, spend ample time on these questions: 1.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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How to Match Online Customers with the Products They Are Searching For

Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better.