Marketers, Is ABM the Solution to Your Broken Sales Lead Handoff?
Engagio
JUNE 21, 2017
The B2B lead handoff process is broken. Marketers invest a ton of time and resources to acquire leads using a variety of tactics, from data acquisition to SEO to trade shows to paid ads. Unfortunately, studies show that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.
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