Thu.Apr 27, 2017

Remove sales-qualified-opportunity-account-based-marketing
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7 Tips to Boost Your Email Nurturing Results Immediately

markempa

This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. The goal of this post is to give you seven tips to boost your email nurturing and marketing results immediately. Do you use a sales tone or an empathetic tone? Think about it.

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It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Pipeline acceleration. Customer retention. Customer expansion.