Trending Articles

Why Lead Nurturing Success Means Not Asking for the Sale

The Point

I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago. His message today was, in summary: “Are you ready to engage with us yet?”. Now, not only was I not ready, I barely remember what his company does.

ion interactive Joins the ScribbleLive Content Experience Platform

ScribbleLive

The customer buying journey is no longer a straightforward and linear experience. With buyers entering complex webs of micro moments and touch points throughout their journey, companies struggle to deliver effective, relevant content aligned with customer expectations.

Trending Sources

Tomorrow People opens NYC Office and appoints US Managing Partner

Tomorrow People

Tomorrow People is happy to announce the opening of a United States office in Manhattan, New York City following the acquisition of notable US clients amid a growing demand for global B2B content marketing programs. Press Release USA

What’s the Twouble with Twitter Marketing?

grow - Practical Marketing Solutions

By Mark Schaefer. My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 even worth the trouble? He points to research citing incredibly low brand engagement rates and suggests that perhaps Twitter has become a marketing afterthought.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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Give Your Content Marketing a Boost With Social Keywords

Modern Marketing

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results.

Mental toughness, personal crisis, and the role of grit in your success

grow - Practical Marketing Solutions

By Mark Schaefer. I was about to facilitate a new workshop to a group of Chief Marketing Officers. I rarely get nervous, but I have to admit I was little concerned about this one. The participants included the CMOs of many well-known brands like the NBA, Subway, and Citi Bank.

I’ve joined HubSpot as VP platform ecosystem, and this is why

chiefmartech

So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world.

Fluff Piece: How Marshmallow Fluff Used Content Marketing Before It Was a Thing

Content Standard

If you’ve ever brought a brown-bag lunch to school, you’ve no doubt enjoyed a Fluffernutter. Fluff, that gooey marshmallow treat, pairs perfectly with peanut butter—eat your heart out, jelly.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

13 Things You Should Never Say in a Job Interview

Hubspot

I never used to understand what people mean when they say that they "interview well.". How was that possible? If you're too prepared, your answers sound robotic, and if you're too un prepared, you start most answers with a long sip of water to gather your thoughts.

Dare to be different and make your B2B content marketing really stand out

Tomorrow People

What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content? Content Marketing Differentiation

What Does a CMO Need to Know About Lead Generation?

Navigate the Channel

Mastering lead generation is a sort of holy grail for all B2B marketers. The CMO position should be attuned to new methods in lead generation, especially new digital channels. These methods of outreach will help to expand a business more quickly than perhaps any other method.

11 Automated Emails You Should Be Sending with Your Engagement Platform

Modern B2B Marketing

If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Moving Beyond Vanilla CSR Stories: How Symrise and Investis Brought Sustainability to Life

Content Standard

Brands today are using CSR stories, details about responsible supply chain management, and socially friendly policies to differentiate their position in the marketing—and storytelling is helping them do so in unexpected ways.

What Should Your B2B Blog Post Be About When You Have Nothing New to Say? What Would Mr. Ed Do?

MLT Creative

For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either. That would be a mistake, and I’ll explain why.

3 Steps to Success in Omni-Channel Orchestration

Modern Marketing

New MarTech Trends for the Building Materials Industry

Navigate the Channel

Marketing technology continues to grow as a dynamic hybrid discipline that is highly relevant to the building materials industry.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

What You Can Learn From My 5 Job Search Mistakes

Modern B2B Marketing

Job searching is never easy. Many people would even say that it’s harder than working. While you’ll likely be on the hunt many times in your career, it doesn’t have to be so laborious.

How Marketing Financial Services to Millennials Revealed a Winning Formula for Digital Audiences

Content Standard

As a millennial marketer, one of my favorite parts of the work I do is reading studies about my generation.

B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

You’ve heard a lot about B2B content marketing. You’ve read that it has to be researched, strategized, developed, optimized and promoted. Oh, and why not do an overhaul of company culture while you’re at it, turning internal experts into regular content contributors.

A Strategic Guide To Opportunity Management

Akoonu

The tremendous investment in developing and qualifying opportunities in accounts makes understanding which are winnable essential to every sales team’s success. When approached strategically, Opportunity Management is core to successful selling.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Press Release: Kaon to be Apple Launch Partner for 3D AR, Showing Interactive 3D Products in Enterprise Environments

Kaon

Kaon Interactive Takes Sales & Marketing Applications to the Next Level with 3D Augmented Reality. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that its augmented reality (AR) solution, Kaon AR ® , is now available on over 340 million Apple devices.

The Silicon Valley Way: Listening to Customers

LeanData

It now has been about three months since I joined LeanData as the Chief Revenue Officer. And I have to say that many of the attributes I initially thought about the company when I joined have been validated in an extraordinarily positive way. Our lead matching and routing solutions for B2B companies have incredible product-market fit. I have yet to engage with a prospect who disagrees with the idea that our products provide incredible value in addressing a significant pain.

The Case for Bylines: Why “Posted by Admin” Does You No Favors

Content Standard

Truth: Many early news sources didn’t include a contributor byline because the anonymity made the newsroom seem bigger than it really was. Presenting readers only a story title before diving in was a way to say, “We have tons of qualified journalists, you wouldn’t even understand.

The Millennials Are Here: Your Move, B2B Marketers

SnapApp

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

3 Reasons to Join Us for the Marketing Nation Roadshow

Modern B2B Marketing

The Marketing Nation Roadshows are back! In just a few short weeks, we’re hitting the road, and we’re bringing the Marketing Nation with us! If you haven’t registered yet, I can assure you this year’s roadshow is not to be missed!

A Closer Look: B2B Account-Based Marketing Tactics & Objectives

KoMarketing Associates

It is no secret that the adoption of account-based marketing (ABM) programs are becoming more of a priority for B2B marketers. As detailed earlier this year, #FlipMyFunnel discovered that over the past 12 months, the percentage of B2B marketers who say they use ABM has increased from 49 percent to 81 percent.

7 Examples of Email Signatures That Drive Conversions

Hubspot

Email is still the workhorse of digital marketing. In fact, the number of emails sent and received per day total over 205 billion, according to The Radicati Group Email Statistics Report.

Is Snapchat Marketing in Trouble, or Did the Platform Just Grow Up?

Content Standard

It wasn’t long ago that Snap was being hailed as Facebook’s greatest challenger. After turning down its rival’s offer to acquire the company for $3 billion just a few years ago, the company behind Snapchat was valued at more than $40 billion earlier this year.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.