Trending Articles

Why Sales-Marketing Alignment Is Necessary for ABM to Be Effective

Marketing Insider Group

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations.

What is Error 501 Not Implemented and how to fix it on your website

RockContent

If you want to know how to create a website or blog, you need to understand what Error 501 is and what to do when it occurs. When a browser accesses a page and finds something that doesn’t work well, it returns an error message, called an HTTP status code.

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3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky.

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Survey: 83% of Marketers Believe Personalization is a Key Differentiator vs. Competitors

KoMarketing Associates

Some marketers have already discovered the advantages of personalization, but new research shows that many are still lagging, and they are lacking a competitive edge as a result.

How to Create a COVID-era Event Marketing Plan

Webbiquity

Guest post by Lexie Lu. As event professionals know, even the best-planned gathering can fall flat without the right marketing. Image credit: cottonbro from Pexels.

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog.

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How companies use video content on social media

RockContent

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.

85% of Marketers Agree that Data Analytics and Insight Generation are Growing in Importance to their Position

KoMarketing Associates

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies.

The 16 Best Tools for Online Meetings and Video Calls

Webbiquity

Though online meeting technology may seem rather ho-hum at this point, there are actually some exciting developments in the works. The developers may be sheltering in place, but the applications continue to move forward. Image credit: Chris Montgomery on Unsplash.

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Explosive Growth and Opportunity Fuel Kaon’s European Expansion

Kaon

Kaon Interactive , whose interactive sales and marketing applications are used in nearly 150 countries, has announced its expansion into Europe to strengthen the company’s partnerships with global B2B organizations.

CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s an interesting question. Logically, we think the higher the salary, the greater the influence on a company.

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How to host a successful virtual event

RockContent

Virtual events are live experiences that have become a growing trend in recent years. Key factors to running a successful virtual event are a good streaming tool, quality infrastructure, and public acceptance. There are several types of virtual events suited to a variety of marketing strategies.

Key Brainstorming Techniques to Unlock Your B2B Marketing Creativity

Launch Marketing

Brainstorming is a critical part of any creative process, whether you are writing copy or creating your next big product. Once defined as simply a collaboration of ideas, the term has since transformed into any visionary or inventive planning done independently and in groups.

The Ongoing Challenge of B2B Multi-channel Attribution: 7 Practical Workarounds

Biznology

B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. Digital campaign channels make things easier on the front end. We can track a click to a lead with confidence.

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11 Content Marketing Stats That Actually Mean Something

Roketto

What is it that makes content marketing such a successful and desirable tactic? Is it the high return on investment that content marketing offers? b) The potentially exponential organic growth? c) The low barriers to entry? The answer? d) All of the above. And more. Featured Content Marketing

Stats 101

Content Consumption Reveals Behavioral Insights of the Software Developer Segment

Marketing Insider Group

How is a B2B Marketer supposed to gain a better understanding of their prospects beyond the actions taken on their own site? Google Analytics won’t do the trick.

Live reporting guide: how to cover news in real-time

RockContent

Over the last few decades, ongoing technological development has radically altered people’s consumption habits. We are not only talking about how modern consumers buy their products, but also how this public acquires information on the most diverse topics.

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The Anatomy of a Strategic Demand Marketing Plan – Part 1: Intro to Demand Marketing

ANNUITAS

ANNUITAS CEO Adam Needles recently discussed what makes up a Strategic Demand Marketing Plan, one of the main offerings of what we do at ANNUITAS, in this eBook.

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Recalibrate Expectations

Biznology

Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week continues with a series of articles on health and well-being, including care (and dedicated time) for ourselves and others as well as optimal steps to maintain resilience.

Hiring a Content Marketing Agency: 16 Things You Need To Consider

Roketto

The content marketing journey is no short trip. I mean, that’s why it’s called a journey…. The point is, it's not something you can just haphazardly attempt and hope for the best, or something to which you can simply say “let’s give it a little try and see what happens.”. Featured Content Marketing

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LinkedIn Responsiveness Drops 44% – Why Businesses Are Losing the Social Selling Game

Marketing Insider Group

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. Many blame it on C-19. But buyers want to engage with experts and they want support for their current and future challenges.

Live Streaming: the ultimate guide to the successful production of digital content

RockContent

We are now living in the era of marketing 4.0. The term was coined by the renowned professor and author Philip Kotler, refers to the present period; marked most notably by the digital revolution already taking place in businesses and companies worldwide.

What to Include in a Content Marketing Proposal

KoMarketing Associates

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool.

Leadership Training Is the Lynchpin of Effective Strategic Acceleration

Biznology

Considering recent changes around the world, leadership development training is probably more important than ever before. As most organizations fail to move the needle on strategic change, the spotlight is more focused on change effectiveness.

Email marketing or marketing automation?

ClickZ

30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. First, you need to understand your audience to create highly targeted email drip campaigns.

4 Surprisingly Effective B2B Lead Nurturing Tactics

Marketing Insider Group

Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges.

How to run a successful online roundtable

RockContent

Our access to technology allows us to use our creativity to produce increasingly diverse and qualified live experiences. Imagine, for example, holding corporate events that traditionally require the company to have enough space to accommodate attendees.

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Is It Time to Add a New Definition for Content Marketing?

Content Marketing Institute

Is it time to add a definition to the content marketing entry? Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content. Continue reading → The post Is It Time to Add a New Definition for Content Marketing?

How Technology is Helping Workplaces Transition to a Remote Environment

Biznology

For many of us, COVID-19 has altered not just our ability to see family and friends, but also our working lives. Non-essential businesses have taken the responsible approach and, where possible, sought out remote working solutions for their employees.

Trigger-based marketing = event-driven programming with “no code” martech in every stack

chiefmartech

Last week, I shared some interesting stats on trigger-based marketing from a benchmark report by Blueshift. A couple of eye-popping, high-level findings: Email triggers are 497% more effective than batch emails. Mobile push triggers are 1,490% more effective than batch push notifications.

Agile Marketing FAQs

Marketing Insider Group

One of the most central tenets of Agile is to always be focused on delivering value to your end customer (which is one of the reasons it jives so nicely with marketing).

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