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Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion

Customer Experience Matrix

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend.

The Best Ice Breaker Ideas to Drive Engagement at Your Next Event

Marketing Insider Group

Ice breakers have earned themselves a bit of a negative reputation in corporate events but they serve an important purpose.

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Your Customers Are Calling You. Are You Picking Up?

The Forward Observer

In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat someone on your phone all with a click of a button. Even with all of these easy ways to communicate, old habits die hard when people want to reach a company.

Facebook B2B Ads: How to Get Better Results

KoMarketing Associates

What’s the most important social media platform? Even for B2B marketers, Facebook wins by a mile. A recent survey found that 48% of B2B marketers say Facebook is their most important platform. While Facebook may still be important, Facebook organic reach continues to fall off.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

7 Steps to Create B2B Content That Your Audience Craves

Webbiquity

Guest post by Daniela McVicker. Consumer (B2C) content marketing is often viewed as “sexier” than B2B. After all, it’s easier to infuse content with personality, to tell stories, infuse emotion, and create engagement when promoting consumer brands—isn’t it?

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Why Employee Engagement Is The New Content Marketing Strategy

Marketing Insider Group

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce.

How to (Nicely) Push Back on Buyers Who Don't Tell You the Full Truth

The Forward Observer

People lie all the time. In fact, one study found most adults can’t last 10 minutes without lying.

Report: B2B Marketers May Want to Focus on Developing More Innovative Content

KoMarketing Associates

As B2B marketers look to reach out to C-level prospects and customers, new research suggests that they may want to make their content more innovative to capture the attention of these individuals.

Six Creative Ideas for Your Next Corporate Event

Webbiquity

Guest post by Amanda McPhail. Planning and executing a corporate event is one of the most important components in corporate marketing.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Examining the Impact of GDPR One Year In

Act-On

It’s been one year since GDPR took effect, but businesses continue to commit minor and major data breaches. Learn more about how to comply with the new regulations. Email Web

Workfront CMO: How to Get Sales and Marketing Operating as One

Marketing Insider Group

We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team.

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How to Create Relevant Sales Responses

Reachforce

What do your sales responses have to do with conversion rates? Everything. If you're not responding to leads on time, then you risk making no contact and losing a potential sale.

Report: Creative Personnel are Finding Difficulty Aligning with Marketers

KoMarketing Associates

Marketers and in-house creative management often have to work closely together, but new research suggests that there are still obstacles keeping them from optimizing their time together. Specifically, each team would like to see better leadership from one another.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

The Founders Interview Series #16: Tracy Fuller, InnovativEvents

Webbiquity

Every entrepreneur struggles with the timing of their business launch, pondering questions like: is the technology infrastructure in place to support my idea? Is there pent-up market demand? Is my target audience ready for my idea? Do I have time right now to devote to making this work?

For Immediate Release: Increase Visibility with These Press Release Basics

Act-On

Follow these simple steps to write an informative and engaging press release that’s sure to gain traction with major publications. Public Relations PR best practices press releases

Reflections on the 2019 B2B Thought Leadership Impact Study

Marketing Insider Group

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question.

The Three Essential Elements of Good Data Management

Reachforce

Since the rise of big data marketing in 2005, B2B marketers have enthusiastically sought new, innovative strategies for leveraging customer and lead data to improve campaigns in the name of higher conversion rates and a better customer experience.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Report: More Traffic Now Coming from Mobile, Suggesting a New Direction for B2B Marketers

KoMarketing Associates

As marketers in B2B organizations look for new avenues to reach their target audience, new research suggests that mobile is growing in even greater prominence. Wpromote recently conducted the “2019 State of B2B Digital Marketing” report and discovered that for the majority of marketers (30.13

What Goes Into A Predictive Lead Scoring Model?

Ignite Tech

What’s the most important attribute to consider when building a lead scoring model? Well, that depends on who you ask. Every demand gen leader has a different model for scoring their leads, with values and attributes often based on nothing more than gut instinct.

How Automated Email Templates Help You Scale Up Your Personalization

Modern Marketing

When you’re marketing to an audience who number in the millions, manual personalization becomes an impossible task.

Content Marketing And Local SEO For B2B Marketing

Marketing Insider Group

Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Understanding Buyer Personas: The Engineering Manager, Designer, and Project Manager

Reachforce

Buyer personas are the decision makers on which your sales and marketing team focus when looking to generate leads. These are the individuals who determine the criteria for vendor acquisition.

Report: Poor Data is Stopping Marketers from Providing an Optimal Customer Experience

KoMarketing Associates

Marketers work hard to create a single customer view (SCV) that they can rely upon to cater to their customers’ wants and needs. However, they face many hurdles along the way that hinder their ability to create a comprehensive view of their target audience, one of them being data.

Targeting Your B2B Lead Generation

Sales Lead Insights

When searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies?

SearchChat Podcast: How AI Drives Value for Your Business

Biznology

In this episode Steve Zakur and I are curious about the ways AI can be used to drive greater value for your company. We have our opinions about our own software of course, but this is a bigger question: how can you use AI to make your entire team and business smarter?

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

How to Scale Your Account Based Marketing Efforts Faster

Marketing Insider Group

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. Everyone is talking about it. After all, who doesn’t want larger deals, better close rates, and more loyal customers?

Managing Customers with a Database Management System

Reachforce

Managing customers can be a complicated and tiresome business practice, but it's essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers.

Better Together: Lattice Engines Enters Agreement to be Acquired by Dun & Bradstreet

Lattice

I am really proud to share some big news, Lattice Engines has entered into an agreement to be acquired by Dun & Bradstreet, the largest and most comprehensive provider of B2B data. Lattice Engines will operate under the Dun & Bradstreet banner once the deal closes

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