Strategic-IC

What is Sales Enablement - Answered in 24 Statistics

Strategic-IC

What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets.

What is Sales Enablement - Answered in 24 Statistics

Strategic-IC

What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Social Selling on LinkedIn | Using LinkedIn in Your ABM Strategy

Strategic-IC

What is Social Selling and why should it form part of your ABM strategy? Imagine how amazing it would be to get your message in front of the right companies, and the right people in those companies. At little to no cost, with complete control over the message. Let’s keep imagining.

Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. Do you know the difference between TAL and TAM? Or Firmographic and Technographic?

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. Do you know the difference between TAL and TAM? Or Firmographic and Technographic?

Sales and Marketing Alignment - How it Helps Avoid ABM Failure

Strategic-IC

Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B.

Help 62

Account-based Marketing (ABM) Tactics to Try | Strategic IC

Strategic-IC

"With ABM always lead with Strategy. Get that right first and the rest (channel tactics, creatives, Martech, etc.) will all fall into place.". Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. And rightly so.

Account-Based Marketing (ABM) Stats & Quotes That Show The Benefits

Strategic-IC

What is ABM, and what key points do you need to understand before considering an ABM strategy? Account-Based Marketing (ABM) is an increasingly popular presence in B2B marketing today. In the past, key account marketing was used by larger companies to target a select handful of major accounts.

Account-Based Marketing ROI | ABM in the House, Episode 8

Strategic-IC

ABM in the House: a series of conversations between Declan Mulkeen, CMO of Strategic IC and Alex Olley, Co-founder of Reachdesk , as they explore how to build an effective Account-based Marketing (ABM) programme.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Account-based Marketing (ABM) Tactics to Try | Strategic IC

Strategic-IC

"With ABM always lead with Strategy. Get that right first and the rest (channel tactics, creatives, Martech, etc.) will all fall into place.". Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. And rightly so.

Account-Based Marketing Team Structure - ABM in the House, Episode 7

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

Account-Based Marketing ROI | ABM in the House, Episode 8

Strategic-IC

ABM in the House: a series of conversations between Declan Mulkeen, CMO of Strategic IC and Alex Olley, Co-founder of Reachdesk , as they explore how to build an effective Account-based Marketing (ABM) programme.

Account-Based Marketing Team Structure - ABM in the House, Episode 7

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Your Business Event is Cancelled - Now What?

Strategic-IC

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. We’re living through unprecedented and uncertain times. Our business and social lives are being impacted in unimaginable ways, with many of us confined to home - be it mandated or voluntarily, travel curtailed and our social and commercial interactions limited.

Mail 68

Why Now is the Time for ABM

Strategic-IC

How does sales and marketing change in a downturn? We look at the strategic defensive and offensive moves companies should take in the current environment - and why now is the time for ABM. What Approach Should Sales and Marketing Take Right Now? We’re all finding our way in this new world. What was normality just a few weeks ago is now a distant (and longed for) past. We’re adaptive and flexible animals. We’ve had to evolve and survive.

B2B Marketers: What gets us through this?

Strategic-IC

B2B marketers: what gets us through this? Strategic IC CEO, Alex Embling, outlines key elements that marketers should look at in light of today's extraordinary circumstances. I’ve been giving a lot of thought as to what the next few weeks and months look like for Marketing and Sales teams and how the B2B buyer journey is being both temporarily and potentially permanently disrupted.

Trust 67

How Inbound Marketing Can Help B2B Enterprise Technology Organisations

Strategic-IC

How can a strategic approach to inbound bring value to those in the B2B enterprise technology space? We look at solving B2B enterprise marketing challenges with inbound. Inbound has been the go-to tactic for many B2B marketers over the last few years. Working to attract, nurture and convert quality prospects over time, it aligns well with longer sales cycles, positions a brand as a thought leader and creates meaningful customer relationships for reduced churn.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Account-Based Marketing Playbook - One-to-few, One-to-one - ABM in the House Episode 6

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Previous episodes have explored How to Redefine Your ICP , How to Build a Target Account List , Building Out the Decision Making Unit (DMU) , Focusing in on your Strategy and Goals , and Building your Account-based Marketing Playbook at a One-to-many level.

6 Reasons Inbound Marketing Campaign Plans Fail (And How To Fix Them!)

Strategic-IC

As today’s B2B consumers increasingly ignore traditional interruptive marketing, marketers must adapt their strategies to succeed. For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. 3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015.

Account-Based Marketing Playbook - ABM in the House Episode 5

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. While previous episodes have explored How to Redefine Your ICP , How to Build a Target Account List , Building Out the Decision Making Unit (DMU) , and Focusing in on your Strategy and Goals, Episode 5 explores Building your Account-Based Marketing Playbook.

Focusing in on your Account-Based Marketing Goals - ABM in the House Episode 4

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. While previous episodes have explored How to Redefine Your ICP , How to Build a Target Account List , and Building Out the Decision Making Unit (DMU) , Episode 4 looks into Focusing in on your Strategy and Goals. ABM in the House - Focusing in on your Strategy and Goals.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Building Out the Decision Making Unit (DMU) - ABM in the House - Episode 3

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. While previous episodes have explored How to Redefine Your ICP and How to Build a Target Account List , Episode 3 looks at Building Out the Decision Making Unit (DMU). ABM in the House - Building Out the Decision Making Unit. Episode 3 - Transcript.

How to Build a Target Account List - ABM in the House - Episode 2

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-Founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. While Episode 1 explored How to Redefine Your ICP, Episode 2 looks at the next step; How to Build a Target Account List. ABM in the House - How to Build a Target Account List. Episode 2 - Transcript. Alex Olley (Reachdesk) - Hey Declan, great to see you again mate.

Redefining your Ideal Customer Profile (ICP) - ABM in the House - Episode 1

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Here, Episode 1 outlines the key steps to define or redefine your Ideal Customer Profile (ICP). ABM in the House: Redefining your Ideal Customer Profile (ICP). Episode 1 - Transcript. Alex Olley (Reachdesk) - Declan, how's it going?

5 Digital Content Distribution Strategy Tips

Strategic-IC

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? Content is the fuel that powers marketing and sales campaigns. So if you’re creating high-quality, audience relevant content on a regular basis - surely you’re set for success? If only it were that easy!

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

8 Content Marketing Strategy Tools For Your Next Campaign

Strategic-IC

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process. Tools to Enhance Your Content Process. For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust.

Why 2020 is the Year of ABM: 23 Account-based Marketing Stats

Strategic-IC

Account-based Marketing (ABM) is one of the hottest B2B marketing trends this year. And rightly so. The 2020 State of ABM Report shows 94.2% of respondents now have an active ABM programme (up from 77% in 2019) with mature ABM programmes now accounting for 79% of all sales opportunities (vs.

How to Use Intent Data in B2B Campaigns

Strategic-IC

Intent data presents a number of advantages for B2B campaigns. Below are 4 key use cases for intent in B2B tech marketing and sales. How Can You Use Buyer Intent Data? Considering adding intent into your marketing and sales mix? There are many ways that campaigns of all varieties can benefit from the insight that intent data provides.

How To Define A Content Mapping Strategy

Strategic-IC

What is content mapping and why should you consider it within your content strategy? There are several ways to map and segment your content - from type to topic - but to truly resonate, your foundation consideration should be to map content to the buyer’s journey. How - and Why - To Define A Content Mapping Strategy. Do you have a comprehensive overview of your existing content?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

8 ABM Takeaways From B2B Marketing's ABM: Align and Accelerate

Strategic-IC

What’s new, upcoming - and working - in ABM today? What lessons on the state of ABM did the Strategic IC team take away from B2B Marketing’s recent event? Understanding ABM Today. Earlier this month, over 500 B2B marketers and ABM experts attended B2B Marketing’s ABM: Align and Accelerate Conference to uncover trends, share best practice case studies and outline upcoming trends, technologies and techniques in ABM.