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Account-based Marketing (ABM) Tactics to Try | Strategic IC

Strategic-IC

"With ABM always lead with Strategy. Get that right first and the rest (channel tactics, creatives, Martech, etc.) will all fall into place.". Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. And rightly so.

Account-Based Marketing ROI | ABM in the House, Episode 8

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ABM in the House: a series of conversations between Declan Mulkeen, CMO of Strategic IC and Alex Olley, Co-founder of Reachdesk , as they explore how to build an effective Account-based Marketing (ABM) programme.

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Account-Based Marketing Team Structure - ABM in the House, Episode 7

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

Your Business Event is Cancelled - Now What?

Strategic-IC

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. We’re living through unprecedented and uncertain times. Our business and social lives are being impacted in unimaginable ways, with many of us confined to home - be it mandated or voluntarily, travel curtailed and our social and commercial interactions limited.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Why Now is the Time for ABM

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How does sales and marketing change in a downturn? We look at the strategic defensive and offensive moves companies should take in the current environment - and why now is the time for ABM. What Approach Should Sales and Marketing Take Right Now? We’re all finding our way in this new world. What was normality just a few weeks ago is now a distant (and longed for) past. We’re adaptive and flexible animals. We’ve had to evolve and survive.

Account-Based Marketing Playbook - One-to-few, One-to-one - ABM in the House Episode 6

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Previous episodes have explored How to Redefine Your ICP , How to Build a Target Account List , Building Out the Decision Making Unit (DMU) , Focusing in on your Strategy and Goals , and Building your Account-based Marketing Playbook at a One-to-many level.

Account-Based Marketing Playbook - ABM in the House Episode 5

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. While previous episodes have explored How to Redefine Your ICP , How to Build a Target Account List , Building Out the Decision Making Unit (DMU) , and Focusing in on your Strategy and Goals, Episode 5 explores Building your Account-Based Marketing Playbook.

Focusing in on your Account-Based Marketing Goals - ABM in the House Episode 4

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. While previous episodes have explored How to Redefine Your ICP , How to Build a Target Account List , and Building Out the Decision Making Unit (DMU) , Episode 4 looks into Focusing in on your Strategy and Goals. ABM in the House - Focusing in on your Strategy and Goals.

Building Out the Decision Making Unit (DMU) - ABM in the House - Episode 3

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. While previous episodes have explored How to Redefine Your ICP and How to Build a Target Account List , Episode 3 looks at Building Out the Decision Making Unit (DMU). ABM in the House - Building Out the Decision Making Unit. Episode 3 - Transcript.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How to Build a Target Account List - ABM in the House - Episode 2

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-Founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. While Episode 1 explored How to Redefine Your ICP, Episode 2 looks at the next step; How to Build a Target Account List. ABM in the House - How to Build a Target Account List. Episode 2 - Transcript. Alex Olley (Reachdesk) - Hey Declan, great to see you again mate.

Redefining your Ideal Customer Profile (ICP) - ABM in the House - Episode 1

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Here, Episode 1 outlines the key steps to define or redefine your Ideal Customer Profile (ICP). ABM in the House: Redefining your Ideal Customer Profile (ICP). Episode 1 - Transcript. Alex Olley (Reachdesk) - Declan, how's it going?

How Inbound Marketing Can Help B2B Enterprise Technology Organisations

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How can a strategic approach to inbound bring value to those in the B2B enterprise technology space? We look at solving B2B enterprise marketing challenges with inbound. Inbound has been the go-to tactic for many B2B marketers over the last few years. Working to attract, nurture and convert quality prospects over time, it aligns well with longer sales cycles, positions a brand as a thought leader and creates meaningful customer relationships for reduced churn.

5 Digital Content Distribution Strategy Tips

Strategic-IC

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? Content is the fuel that powers marketing and sales campaigns. So if you’re creating high-quality, audience relevant content on a regular basis - surely you’re set for success? If only it were that easy!

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

8 Content Marketing Strategy Tools For Your Next Campaign

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Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process. Tools to Enhance Your Content Process. For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust.

6 Reasons Inbound Marketing Campaign Plans Fail (And How To Fix Them!)

Strategic-IC

As today’s B2B consumers increasingly ignore traditional interruptive marketing, marketers must adapt their strategies to succeed. For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. 3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015.

8 ABM Takeaways From B2B Marketing's ABM: Align and Accelerate

Strategic-IC

What’s new, upcoming - and working - in ABM today? What lessons on the state of ABM did the Strategic IC team take away from B2B Marketing’s recent event? Understanding ABM Today. Earlier this month, over 500 B2B marketers and ABM experts attended B2B Marketing’s ABM: Align and Accelerate Conference to uncover trends, share best practice case studies and outline upcoming trends, technologies and techniques in ABM.

How to Use Intent Data in B2B Campaigns

Strategic-IC

Intent data presents a number of advantages for B2B campaigns. Below are 4 key use cases for intent in B2B tech marketing and sales. How Can You Use Buyer Intent Data? Considering adding intent into your marketing and sales mix? There are many ways that campaigns of all varieties can benefit from the insight that intent data provides.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

4 Ways HubSpot Sales Software Can Streamline Your Sales Process

Strategic-IC

How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Why Digitise and Streamline Your Sales Process? Technology, automation and digitisation are changing processes - and buyer journeys - across all industries, verticals and markets, including B2B sales and marketing.

How To Define A Content Mapping Strategy

Strategic-IC

What is content mapping and why should you consider it within your content strategy? There are several ways to map and segment your content - from type to topic - but to truly resonate, your foundation consideration should be to map content to the buyer’s journey. How - and Why - To Define A Content Mapping Strategy. Do you have a comprehensive overview of your existing content?

4 Advantages of Using Buyer Intent Data in ABM

Strategic-IC

What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing? Reaching customers at the perfect moment in their purchasing journey is the nirvana of Account-Based Marketing. Knowing where a potential client is in their buying journey - and engaging with them appropriately - can mean the difference between achieving a sale or losing the opportunity.

7 B2B Tech Marketing Takeaways from SaaStr Europa 2019

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After attending SaaStr Europa 2019 we outline key takeaways from the event, and where SaaS organisations should focus their efforts to achieve their growth objectives. Discussing SaaS Growth at SaaStr Europa 2019. Last week saw some 2,500 VCs, CEOs, C-suite and sales and marketing professionals come together in Paris to talk all things SaaS and B2B Tech Marketing.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How is Intent Data Collected, and How Can It Enhance B2B Campaigns?

Strategic-IC

Intent data enables the pinpoint clarity needed to resonate with accounts and prospects in market for your solutions. But how is intent data collected? Where does it come from and how can you leverage it? Footprints in the Snow. If you think of a web user’s journey as like walking through fresh snow, intent data is the footprints left behind; highlighting where a user has come from - and importantly, the direction they’re going in.

The Value of Video Content for B2B Content Strategies

Strategic-IC

What content formats do your audience engage with? We explore the rising value of video content, and why it’s a key format within engaging content strategies. With many content formats to choose from, it can be hard to know where to focus your content efforts! Having a balance of content. from topic-mapped pillar pages , to related blog articles, eBooks and more, can cement your authority, both as a thought leader and in search results.

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Selecting the Best Digital Marketing Channels For Your Objectives

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To see success in your campaigns, it’s crucial to consider your marketing channel mix. Here, Campaign Monitor explore three digital channels your campaigns should consider. Choosing the Right Channel For Your Campaigns. Today, it’s easy for marketers to feel overwhelmed by options! With a wide variety of digital marketing channels, tactics, and even agencies, understanding the best approach to take is increasingly complex.

Map Lead Generation Targets to Financial Goals For Campaign Success

Strategic-IC

How can you ensure your marketing campaigns will deliver ROI? To achieve lead generation and revenue targets, it's important to first map those targets back to clear, realistic goals. Successful campaigns that manage and achieve expectation are always founded on realistic, data driven targets. When planning a marketing campaign, it’s the Marketing Director’s responsibility to ensure the strategy will deliver on financial goals.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Key Takeaways from the “State of ABM” Sirius Decisions Report

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We look at key takeaways from the 2019 Sirius Decisions report ‘The State of the Account-Based Marketing Revenue Engine’ detailing key thoughts, takeaways and considerations for success in the future. The State of ABM in 2019. 2019 has been in many ways the “tipping point” for the perception of ABM as a crucial and effective strategy for B2B marketers.

5 Sales and Marketing Takeaways from HYPERGROWTH 2019

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What priorities are emerging in B2B sales and marketing in 2019? We outline our key takeaways and trends from Drift's 2019 HYPERGROWTH conference. This year, for the first time, Drift’s Hypergrowth conference came to London and brought with it a range of excellent speakers, from the inspirational Victoria Pendleton to HubSpot CEO Brian Halligan.

GDPR and Digital Marketing: What Do You Need To Know?

Strategic-IC

GDPR (General Data Protection Regulation) will be enforced from May 2018. What does this mean? What impact will it have on marketers? What is GDPR? Why Do Marketers Need To Be Aware? Data forms the foundation of the online world. For web users and consumers, personal data acts as currency - sharing it gives access to numerous services and content.

What Type of Marketing Agency Do You Need?

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Choice, and rapid evolution are everywhere in marketing today. And while that’s a positive - never before have we had the technology, tactics and targeting ability to reach the right people, with the right messages - for individual marketers, the options can be overwhelming. Strategy choice is not the only decision to make either. To ensure best value and return for your investment, you need to be certain you’re partnering with the right-fit agency to deliver on your goals.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Why Consider Brand Storytelling in Your B2B Content Strategy?

Strategic-IC

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? Did you know that when we hear a good story, our levels of oxytocin increase? Indeed, research shows that stories can be up to 22 times more memorable than facts alone.