Sales Prospecting, Selling Tools

[Video] 3 Ways to Find Decision Makers' Names


How do you find decision makers' names? That’s pretty important if you want to get your foot in the door of a new company. Let me tell you where to start.

The first thing to do is identify the position titles of the various people that you might want to talk to. Perhaps it’s the Head of Corporate Communications. Maybe it’s the Trade Show Director. Or, maybe it’s the VP of Marketing. Your job is to first identify the positions. That's where it all starts.

Here are 3 ways to find the decision maker’s names:

1. Check their website: If you’re calling on a small company I suggest you go to their website to see if you can find that information there. But, as the company gets bigger, that information becomes buried and more difficult to find. Then next thing you do is to go to LinkedIn. 

2. Check LinkedIn: LinkedIn is a wonderful resource if you’re calling on small to medium-sized businesses because nearly everybody has their information posted on it.

Go to the advanced search function and enter in the title of the position you're trying to reach. You can enter in information about the company name, position, and location – and boom! Up pops a list of people who meet your criteria.

3. Check paid services: And finally, you can use some of the resources that are available out there for a small fee. Places like Jigsaw.com, Hoovers, ZoomInfo and NetProspex.

These are the shortcuts to finding people’s names. You have to do a little research, but the information is out there. You can quickly get your foot in the door when you know who to contact.Decision Maker Names

After a successful career in the sales world, writing five books, and speaking internationally, Jill is now tackling an even bigger challenge. She's focused on bringing the "millions in the middle" together to solve some of the biggest issues facing our country and the world. Jill truly believes so much more is possible if we can work together.