Customer Experience Matrix

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MarTech Plot Lines for 2021

Customer Experience Matrix

Intent data has been a particular focus with recent announcements from TechTarget , ZoomInfo , Spiceworks Ziff Davis , and Zeta Global. Although internal data is the focus of most integration efforts, access to external data is also growing, privacy rules notwithstanding. artificial intelligence will become (even more) ubiquitous.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence. Because it knows what to expect, the system can easily load customer data and sales results from those systems.

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

It plans to add connectors for Dun and Bradsteet , Zoominfo and Data.com to verify and enhance customer information. Parsing can scan a text block for keywords and extract them. Openprise already has special features to standardize job titles and roles and is working on company name clean up.

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. since they’re clearly in a different business.

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Denodo Helps Mesh Enterprise Data

Customer Experience Matrix

Zoominfo may be the best known vendor in this field, although there are many others. It doesn’t hurt that tons of funding is available from government agencies that want to spy on us (for our own protection, of course). But plenty of other interesting work has been going on.

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New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs

Customer Experience Matrix

These include Web scanning systems such as InsideView , LeadSpace , and SalesLoft , and general data compilers including NetProspex , Demandbase , Data.com , ZoomInfo , and OneSource. These systems compete with non-CDP products which also add or enhance prospect records but do not maintain a database with their clients’ customers.

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Vendors included: Avention, Azalead, Bizible, Bombora, Dun & Bradstreet, Data.com, Datanyze, DemandBase, DiscoverOrg, Engagio, Evergage, Everstring, GetSmartContent, Growth Intelligence, HGData, Infer, InsideView, Kwanzoo, Lattice Engines, Leadspace, LeanData, LinkedIn, LookBookHQ, Madison Logic, Mariana, Mintigo, MRP, Orb Intelligence, Radius, (..)