Writing on the Web

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How Content Marketing Works on Pinterest

Writing on the Web

You’ll drive traffic to your site and YouTube channel with video content marketing. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. study done by Shopify , shows the growth of this site is better than Facebook and Twitter at the same point in their history.

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Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

Yet how many of us post on a blog or upload a video to  YouTube  without taking time to survey what are our  target audience ‘s interests, wants and needs? How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? You can’t do that without asking them what their interests are.

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6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

People love YouTube. Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. Yes, your Amazon house.

Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. Get some video of you speaking and put it on YouTube. Turning a blog into a book is nothing new. There are software programs that will help you do this.

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Yet how many of us post on a blog or upload a video to  YouTube  without taking time to survey what are our target audience ‘s interests, wants and needs? Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. Audience’s Interests, Needs, and Wants?" Which e-newsletter and blogs do you subscribe to? Wikipedia.

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Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

Since videos are posted to YouTube and other video directories besides their own website pages, their viewers need to know who the commercial is for. I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. They try to say too much. Digg this!

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Content Marketing with Videos: Free Webinar

Writing on the Web

Join me, along with Colin Martin and Marc Bullard , in a free webinar next Thursday, May 19, 2011 at 5:00pm ET to learn the secret tactics successful marketers are using on free hosting sites such as YouTube that are bringing an avalanche of traffic to their websites. How to share your YouTube video on all of your other social profiles. But what if you want to do it yourself? link].

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What Google and Facebook Hide From You

Writing on the Web

ET, I’m hosting a free webinar about YouTube and online video marketing presented by Colin Martin and Marc Bullard, and you can get the info here: [link]. Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? They know more about you than you realize. And they don’t ask you, they simply assume way too much. Blog this on Blogger.

High Quality Content Sites Is What Google Wants

Writing on the Web

In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. You and your pages shouldn’t be concerned, except if you’re trying to game the system. But you should always be alert for how such changes affect your site and make corrections when needed. If your search results have changed lately, this may explain why. Be aggressive about building your user base. Digg this!

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The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore

Writing on the Web

Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) It will help your readers remember where they found the content, and you! But what I find to be the worst is mediocrity. Many bloggers are writing  reasonable  content. The ABC’s of Great Blogging. A. Bueller ?

11.5 Steps to Video Blogging in 30 Minutes

Writing on the Web

Uploaded to YouTube, named it, described it, tagged it. Copied the embed code from YouTube and posted it into the html side of blog platform. What’s the quickest way to use videos for content marketing ? How can you shoot a video clip in your hotel room while at a conference? I’ll demonstrate here. Set up webcam, test for lighting. Wrote 300 words to accompany the post.

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

Later, I might get some other experts to share about SlideShare, video sites like YouTube, and iTunes for podcasts. Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. No big surprise for those of you who know what an introvert I am. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. This ushered in new business success for me and my former partner as The Blog Squad.

Content Marketing Challenge: What to Write?

Writing on the Web

Only the problem is, if you’re in a field like leadership development or executive coaching, or a serious provider of any kind of services, you can’t grab readers’ attention by being rude like some of the videos on YouTube … Here are three things the brain can’t ignore, to keep in mind when you create content for your home page: Novelty. Novel? No, not really.

3 Steps to Content Marketing with Blogs

Writing on the Web

Once a video is created the steps for uploading to YouTube are super silly-easy, and pasting the embed code into a WordPress blog is also easy. Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# Formerly known as head of iFlashVideo, Jason Anderson has branched out on his own. Here’s what he produced for me at his new company, iMotionVideo.

What Are Your Target Audience’s 5 Top Web Sites?

Writing on the Web

Yet how many of us scramble to post on a blog or upload a  video to YouTube without taking time to survey our target audience ? If you want to create content that engages readers, you have to know their online habits and interests. Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ? Do you access web content via RSS feeds? Subscribe to e-newsletter and blogs?

YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Everyone has seen those skippable pre-roll videos on YouTube, right? Trying to get ranked higher on YouTube by getting more views. Not true.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.

How To Make the Most of the YouTube Content Marketing Customer Journey

Act-On

We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. Generally, we come to YouTube videos through search. video from YouTube.

Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own. Media Infographic video YouTube

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. YouTube suggests a dimension size of 2560 x 1440 px. Social Media improve YouTube experience youtub

Using YouTube for Lead Generation

WindMill Networking

Twitter | Facebook | LinkedIn | Using YouTube for Lead Generation by Jayson Duncan - Maximize Social Business. Video YouTube The majority of companies are not using video in any way that provides any real ROI.  From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan.

How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

Why Can’t YouTube Do Drama?

Contently

Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red. Can you name a YouTube Red original?) Drama is hard.

Video Marketing How-To: YouTube vs. Your Website

Vidyard

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. Your videos on YouTube can have a variety of objectives — awareness building, generating subscribers, and driving traffic back to your website.

The New YouTube Guide for Brands

WindMill Networking

YouTube just released a resource that’s an early Christmas present to marketers: The YouTube Creator Playbook for Brands. This guide lets businesses know how they can be more successful on YouTube by looking at the ingredients of the secret sauce that has made others successful on the video platform. This is the third playbook that YouTube has … Continue Reading. The New YouTube Guide for Brands by Jayson Duncan - Maximize Social Business. YouTube

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait. 3m39s ).

YouTube Analytics Decoded

EMagine B2B Blog

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube Monitor.

Is YouTube Replacing the Printed Manual? [CHART]

It's All About Revenue

The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube.  In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month. Is YouTube Replacing the Printed Manual? So, how does this relate to documentation?

How Should Our Staffing Firm Use YouTube?

Haley Marketing

YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences. Create videos!

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

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In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Content Marketing Examples Industry News and Trends Paid Advertising PNR YouTubelink]. 3.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. YouTube On Your Site. YouTube Handbook. © 2008 YouTube, LLC Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510.

Video Content: Facebook VS. YouTube in the Ring

Opentopic

Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Just because the internet is awash with articles about Facebook taking over YouTube, doesn't mean you need to dive in. YouTube. YouTube is more or less the destination, right? YouTube. it's all about the YouTube link. YouTube.

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity.

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

It's All About Revenue

In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer?  Or are they just browsing and moving on? by Andrew Stanbridge | Tweet this.