How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Last week I asked the question: will content marketing kill trade publications ?
Insight24 - YouTube for B2B Podcasts and Video?
MARCH 21, 2007
With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. but the better analogy might be that it's KnowledgeStorm for online audio and video.
Six Ways to Produce Online Video on a Budget
JANUARY 5, 2010
According to Compete.com , YouTube had nearly 86 million unique visitors and more than half a billion site visits last month. Shooting a basic home-video style piece with a Flip Mino or Samsung SMX-F34 (my personal favorite YouTube-friendly camcorder) may not project sufficient sophistication, while a professionally-produced video costing $8,000-$10,000 or more is simply not in the budget.
Best of 2009 (So Far): Cool Web Tools, Part 1
OCTOBER 21, 2009
Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Jing Jing lets you capture on-screen action or animate still images, add narration, and upload the final video or YouTube or other video-sharing sites or share by email. Looking for a slick tool to easily build branded widgets? And it's free.
Best of 2009 (So Far): Social Media Marketing, Part 1
OCTOBER 1, 2009
a YouTube channel and Live Help component on your website). Welcome to the first best-of-2009 (so far) compilation. This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it).
New Hub Site Focuses on B2B Marketing Intelligence
JULY 1, 2009
The home page displays the latest and most popular content, with the ability to drill down into specific topic areas such as social media, email marketing, analytics and YouTube. A new B2B marketing community site , B2B Marketing Zone officially launched today. Additional bloggers meeting the high standards for the community will be added over time.
Gord Hotchkiss, Neuroplasticity and Kids These Days
JUNE 29, 2009
In Grandma Via YouTube , he points out while this happens throughout our lives, and is generally called simply "learning," " there are two phases where the brain literally reforms itself in a massive restructuring: right around two years of age and again as teenagers." Quite literally, their brains function differently than ours. Three thousand years would pass each day.On
The 4 C's of Social Media
MARCH 4, 2009
Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever. Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Sharing content enables one to make connections ; to find people with similar interests.
Don't They Know Who You Are? Why Reputation Management is Critical
JANUARY 5, 2009
Upload the video to YouTube and Vimeo so it's easy to share on blogs and other sites. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world.
Viral Marketing Campaigns - Keep It Simple
NOVEMBER 17, 2008
That's why "how to create a viral YouTube video" has had about 17,000 views, while Harry Potter and the mysterious ticking noise has had 54 million. Creating a successful viral marketing campaign has been likened to hitting home runsâ€”you never know which at-bat is going to produce one, so the key is to make a lot of trips to the plate. Now it's a yawn. Nuff said. Bad idea.
Book Review: Website Optimization
JANUARY 23, 2009
Use social networking to get high-value links by contributing content and tagging links on sites such as relevant industry blogs, YouTube , Facebook , del.icio.us , Yahoo! Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. King's book makes it possible for any business to improve its online performance. Or at least almost any business.
Best of 2008: SEO Guidance, Part 1
JANUARY 7, 2009
100 Awesome Webmaster Videos on YouTube by Inside CRM The editors at Inside CRM compile their list of favorite videos about SEO, link building, web design, blogging, usability and other issues, including this bit of geek humor—the SEO song: How Much I s a Top Level Domain SEO Worth? Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge by SEOmoz SEO expert Brent D.
Can Social Media Save Detroit?
DECEMBER 22, 2008
Imagine a production line employee asking a question online and getting a direct response from an auto company executive on Twitter or YouTube—instantly and publicly, with no filtering through layers of management or labor spokespersons. Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. Social Tagging
Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
NOVEMBER 5, 2008
sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) Twitter can be difficult to explain to those unfamiliar with it. variety. sites.
The Social Media Email Signature
SEPTEMBER 18, 2008
YouTube, StumbleUpon, Technorati and Second Life: about 20% of Web 2.0 In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) and email address. For most people, that's still the only information their email signature provides. signatures. Christina L.
Using ALL the Tools of Social Media Optimization
SEPTEMBER 10, 2008
YouTube now draws more than 70 million unique visitors per month. Business video production is growing exponentially because video is engaging, repurposable (for example, you can use a video on your website, at tradeshows and in presentations; post it on YouTube; use it as an asset for blogger outreach or a channel sales tool; add it to social media press releases ; etc.),
What Works Now in B2B Lead Generation, Part 2
JULY 7, 2008
YouTube and the Paradox of Video Quality Online video is hot for many reasons: it's engaging, portable, re-usable and increasingly searchable. MarketingSherpa's report provides useful advice for incorporating video into B2B lead generation plans, such as best practices in properly tagging corporate videos uploaded to YouTube. This is where the paradox of video quality comes in.
Best of 2008 (So Far) - Cool Web Tools, Part 1
AUGUST 25, 2008
SpaceTime A search tool that provides "unlimited space," enabling you to search Google, YouTube, RSS, eBay, Amazon, Yahoo!, Want to know how to post links to dozens of popular social bookmarking sitesâ€”in a hurry? Use Google to track the status of almost any flight or find legal free music downloads? Search the web from a cool 3D interface, using any popular search engine?
Book Review: Value Acceleration
OCTOBER 24, 2007
As noted above, the personal computer wasn't invented in large company; neither was online music distribution (which the record companies were too short-sighted to capitalize on; that took the work of a 19-year-old ), online video sharing ( YouTube ) or a host of other innovations. The authors make a compelling caseâ€”up to a point. The inevitable outcomeâ€”surprise!â€”is Sound familiar?
High Points on the Social Media Landscape
MARCH 10, 2009
Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Video YouTube 3 69,110,425 +16.9% In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Describing it through the four C's—content, context, connections and conversation—was one approach. Another is to look at the different types of websites and tools that comprise the social media landscape. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc.,
Are Americans Social-Media-Lazy?
MAY 16, 2008
In the latest installment of Outside the Inbox, Jared Reitzin of mobileStorm reviews some recent research studies and asks, when it comes to participation in social media (blogging, uploading videos to YouTube, etc.)â€”are â€”are Americans lazier than web users in other countries, or just busier? Jared mixes good humor, bad music and questionable statistics with his unique ability to offend about half of the planet's population. Check it out. As for Jared's take regarding American Idol and the U.S. What, like they could do worse? Sanjiyaâ€”creepy.
Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion
AUGUST 1, 2007
This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums del.icio.us social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums icerocket tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0, Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. in your booth.
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. per click on YouTube, compared to the average Google Search cost per click, which is estimated to be between $1-2.
Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.
Google integrating G+ Pages and YouTube Channels
MAY 13, 2014
It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!
YouTube Views Don’t Matter – Here Are 5 Metrics That Do
SEPTEMBER 7, 2016
“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Everyone has seen those skippable pre-roll videos on YouTube, right? Trying to get ranked higher on YouTube by getting more views. Not true.
Three YouTube stars share their intimate personal branding lessons
grow - Practical Marketing Solutions
MARCH 23, 2015
I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. I have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.
The Top 5 YouTube Analytics Every Marketer Should Know
FEBRUARY 24, 2016
But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.
4 Ways to Improve Your YouTube Channel
MARCH 16, 2015
Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. Your YouTube page is a representation of your business. If someone is surfing around your YouTube channel, he or she is already interested in what you have to offer.
How a small family business pulled off one of the greatest successes in YouTube history
grow - Practical Marketing Solutions
FEBRUARY 10, 2014
This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2 million (not counted in the YouTube numbers). Here was his story: Left his corporate job in London.
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.
How To Make the Most of the YouTube Content Marketing Customer Journey
AUGUST 18, 2016
We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. Generally, we come to YouTube videos through search. A video from YouTube.
4 Marketing Lessons from YouTube Giants
Modern B2B Marketing
JANUARY 29, 2016
Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? I have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).
Infographic: How to Build the Perfect YouTube Channel
JULY 6, 2016
If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own. Media Infographic video YouTube
YouTube Analytics Decoded
EMagine B2B Blog
NOVEMBER 5, 2014
What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube Monitor.
Is YouTube Replacing the Printed Manual? [CHART]
It's All About Revenue
NOVEMBER 12, 2012
The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube. In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month. Is YouTube Replacing the Printed Manual? So, how does this relate to documentation?