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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Last week I asked the question: will content marketing kill trade publications ?

Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. but the better analogy might be that it's KnowledgeStorm for online audio and video.

The 4 C's of Social Media

WebMarketCentral

Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever. Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Sharing content enables one to make connections ; to find people with similar interests.

Can Social Media Save Detroit?

WebMarketCentral

Imagine a production line employee asking a question online and getting a direct response from an auto company executive on Twitter or YouTube—instantly and publicly, with no filtering through layers of management or labor spokespersons. Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. Social Tagging

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) Twitter can be difficult to explain to those unfamiliar with it. variety. sites.

Six Ways to Produce Online Video on a Budget

WebMarketCentral

According to Compete.com , YouTube had nearly 86 million unique visitors and more than half a billion site visits last month. Shooting a basic home-video style piece with a Flip Mino or Samsung SMX-F34 (my personal favorite YouTube-friendly camcorder) may not project sufficient sophistication, while a professionally-produced video costing $8,000-$10,000 or more is simply not in the budget.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Jing Jing lets you capture on-screen action or animate still images, add narration, and upload the final video or YouTube or other video-sharing sites or share by email. Looking for a slick tool to easily build branded widgets? And it's free.

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? with Bing.

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). tools (delicious, Feedburner, LinkedIn et al.),

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout?

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

Most helpfully, for those just getting started with social media (or not sure if they've started correctly), this post provides a "Suggested Social Media Package" with a list of must-haves (e.g., a WordPress blog, Twitter account, Facebook page) and nice-to-haves (e.g., a YouTube channel and Live Help component on your website). Welcome to the first best-of-2009 (so far) compilation.

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

The home page displays the latest and most popular content, with the ability to drill down into specific topic areas such as social media, email marketing, analytics and YouTube. A new B2B marketing community site , B2B Marketing Zone officially launched today. Additional bloggers meeting the high standards for the community will be added over time.

Gord Hotchkiss, Neuroplasticity and Kids These Days

WebMarketCentral

In Grandma Via YouTube , he points out while this happens throughout our lives, and is generally called simply "learning," " there are two phases where the brain literally reforms itself in a massive restructuring: right around two years of age and again as teenagers." Quite literally, their brains function differently than ours. Three thousand years would pass each day.On

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Upload the video to YouTube and Vimeo so it's easy to share on blogs and other sites. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world.

Viral Marketing Campaigns - Keep It Simple

WebMarketCentral

That's why "how to create a viral YouTube video" has had about 17,000 views, while Harry Potter and the mysterious ticking noise has had 54 million. Creating a successful viral marketing campaign has been likened to hitting home runs—you never know which at-bat is going to produce one, so the key is to make a lot of trips to the plate. Now it's a yawn. Nuff said. Bad idea.

Book Review: Website Optimization

WebMarketCentral

Use social networking to get high-value links by contributing content and tagging links on sites such as relevant industry blogs, YouTube , Facebook , del.icio.us , Yahoo! Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. King's book makes it possible for any business to improve its online performance. Or at least almost any business.

Best of 2008: SEO Guidance, Part 1

WebMarketCentral

100 Awesome Webmaster Videos on YouTube by Inside CRM The editors at Inside CRM compile their list of favorite videos about SEO, link building, web design, blogging, usability and other issues, including this bit of geek humor—the SEO song: How Much I s a Top Level Domain SEO Worth? Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge by SEOmoz SEO expert Brent D.

The Social Media Email Signature

WebMarketCentral

YouTube, StumbleUpon, Technorati and Second Life: about 20% of Web 2.0 In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) and email address. For most people, that's still the only information their email signature provides. signatures. Christina L.

Using ALL the Tools of Social Media Optimization

WebMarketCentral

YouTube now draws more than 70 million unique visitors per month. Business video production is growing exponentially because video is engaging, repurposable (for example, you can use a video on your website, at tradeshows and in presentations; post it on YouTube; use it as an asset for blogger outreach or a channel sales tool; add it to social media press releases ; etc.),

What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

YouTube and the Paradox of Video Quality Online video is hot for many reasons: it's engaging, portable, re-usable and increasingly searchable. MarketingSherpa's report provides useful advice for incorporating video into B2B lead generation plans, such as best practices in properly tagging corporate videos uploaded to YouTube. This is where the paradox of video quality comes in.

Best of 2008 (So Far) - Cool Web Tools, Part 1

WebMarketCentral

SpaceTime A search tool that provides "unlimited space," enabling you to search Google, YouTube, RSS, eBay, Amazon, Yahoo!, Want to know how to post links to dozens of popular social bookmarking sites—in a hurry? Use Google to track the status of almost any flight or find legal free music downloads? Search the web from a cool 3D interface, using any popular search engine?

Book Review: Value Acceleration

WebMarketCentral

As noted above, the personal computer wasn't invented in large company; neither was online music distribution (which the record companies were too short-sighted to capitalize on; that took the work of a 19-year-old ), online video sharing ( YouTube ) or a host of other innovations. The authors make a compelling case—up to a point. The inevitable outcome—surprise!—is Sound familiar?

High Points on the Social Media Landscape

WebMarketCentral

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Video YouTube 3 69,110,425 +16.9% 9 Vimeo 537 2,648,778 +848.1% 7 Viddler 5,653 688,155 +669.4% 6 Photos Photobucket 36 24,470,242 +5.8% 7 Flickr 33 23,769,885 +8.2% 9 Picasa N/A 1,023,139 +48.2% 8 Podcasts iTunes 94,360 889,156 -10.3% 8 PodBean 21,456 119,812 +82.5% 6 Podcast Alley 27,962 79,007 +15.1% 8 Presentations SlideShare 1,100 1,008,754 +250.0% 7 Reputation Management Sites that help you establish your "personal brand" and can also drive traffic to your site or blog.

Are Americans Social-Media-Lazy?

WebMarketCentral

In the latest installment of Outside the Inbox, Jared Reitzin of mobileStorm reviews some recent research studies and asks, when it comes to participation in social media (blogging, uploading videos to YouTube, etc.)—are Americans lazier than web users in other countries, or just busier? Jared mixes good humor, bad music and questionable statistics with his unique ability to offend about half of the planet's population. Check it out. As for Jared's take regarding American Idol and the U.S. What, like they could do worse? Sanjiya—creepy.

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums del.icio.us social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums icerocket tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0, Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. YouTube suggests a dimension size of 2560 x 1440 px. Social Media improve YouTube experience youtub

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

Is YouTube Replacing the Printed Manual? [CHART]

It's All About Revenue

The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube.  In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month. Is YouTube Replacing the Printed Manual? So, how does this relate to documentation?

Using YouTube for Lead Generation

WindMill Networking

Twitter | Facebook | LinkedIn | Using YouTube for Lead Generation by Jayson Duncan - Maximize Social Business. Video YouTube The majority of companies are not using video in any way that provides any real ROI.  From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan.

How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

It's All About Revenue

In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer?  Or are they just browsing and moving on? by Andrew Stanbridge | Tweet this.

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

Junta 42

In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Content Marketing Examples Industry News and Trends Paid Advertising PNR YouTubelink]. 3.

The New YouTube Guide for Brands

WindMill Networking

YouTube just released a resource that’s an early Christmas present to marketers: The YouTube Creator Playbook for Brands. This guide lets businesses know how they can be more successful on YouTube by looking at the ingredients of the secret sauce that has made others successful on the video platform. This is the third playbook that YouTube has … Continue Reading. The New YouTube Guide for Brands by Jayson Duncan - Maximize Social Business. YouTube

YouTube Analytics Decoded

EMagine B2B Blog

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube Monitor.

Video Content: Facebook VS. YouTube in the Ring

Opentopic

Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Just because the internet is awash with articles about Facebook taking over YouTube, doesn't mean you need to dive in. YouTube. YouTube is more or less the destination, right? YouTube. it's all about the YouTube link. YouTube.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. YouTube On Your Site. YouTube Handbook. © 2008 YouTube, LLC Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510.

How YouTube Red Affects Your Brand

WindMill Networking

Last week YouTube launched a new service called YouTube Red; which allows subscribers to watch YouTube without having to watch any ads.  How YouTube Red Affects Your Brand by Jayson Duncan - Maximize Social Business. YouTubeThe service will also provide other features, such as the ability to download content to your device so that you can watch it offline, the ability to listen to audio from a video in […]. Author information. Jayson Duncan. This monthly Social Media and Video column is contributed by Jayson Duncan. Twitter | Facebook | LinkedIn |.