5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
JANUARY 12, 2016
When your customer reaches your blog/YouTube Channel/website, where are they on their journey to their desired end result? Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). For example….
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. While doubling your search traffic from a YouTube video certainly isn’t guaranteed, the thumbnail appearing in the search results is more likely to capture the users’ attention than a standard search result. The script can actually be uploaded to YouTube as a transcript.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
71% said Twitter, while 54% each mentioned Facebook and YouTube. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. Forbes ).
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, You can also specify your language and type of search (web, images, YouTube, shopping, or news). free tool that provides suggestions for related keyword phrases in a wide range of languages, across Google, Bing, YouTube, Amazon, and the app store.
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
Every minute, YouTube users upload 300 hours of new video. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. But that won’t last. Video is vital.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. What Search Engines Are Looking For? 1) High Authority Domains.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
For video content, will it be on YouTube, Vimeo, Facebook, your blog, or all of the above? Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. Another promising approach is to think like a journalist. The Reporter’s Questions. What are your key messages? The Inverted Pyramid.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. If you want to create a video that is specifically for branding and getting your name in front of people, then YouTube, Vimeo, etc. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
YouTube reaches more U.S. “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? SocialTimes ).
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
Here’s how the spending with Google broke out: 48% spent their budget on Google Display Ads; 27%, Google+ pages; 22% spent part of their budget on remarketing; 20% used YouTube ads; 20%, Google Display Network; 13%, click to call; 12%, contextual targeting; and. 8%, mobile and sitelinks. Search remains the cornerstone of digital and content marketing efforts. Internet users.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
It presents snapshots of a handful of successful B2B social media efforts, including use of YouTube, Facebook, and even Pinterest (who knew Constant Contact maintains 100+ Pinterest boards ?). Metrics to Measure YouTube Marketing by distilled. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase.
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
After all, Google+ is now the second-largest social network ; it’s more business-oriented (and less about sharing pictures of friends and grandkids) than Facebook, and more flexible than Twitter; it’s important for SEO (though not in the way you may think–see below); and it’s connected to everything else Google (Gmail, YouTube, Maps, News, etc.), Using Hangouts?
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
While this data set was too limited to supply precise figures, in general LinkedIn produced the largest number of leads across sites, followed by Twitter, with Facebook and YouTube also in the mix. There’s no question that B2B marketers have embraced social media. But are these efforts paying off in terms of website traffic and leads? Facebook LinkedIn Social Media Marketing Twitter
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
YouTube Marketing Guides and Tips. How to Optimize Your YouTube Video for Maximum Traffic by jeffbullas.com. Making the case that YouTube is much more than “the world’s foremost provider of cute kitten videos, guest author Courtney Gordner explains how the video sharing site fits into overall social media marketing strategy and how to optimize YouTube videos for search.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
Michael Brenner (again) lists and expands upon 10 key steps for developing a content marketing strategy, such as stepping into your customer’s shoes to understand their point of view on what constitutes valuable content, and going mulit-format—maximizing the value of your content by repurposing a white paper as a series of blog posts, a YouTube video, and a SlideShare presentation.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
Erik Emanuelli offers compact reviews of free social media monitoring tools ranging from Google Analytics and YouTube Analytics to Twitter-specific tools like Tweetstats and Twitter Counter , which “is a useful service to measure some parameters of Twitter, like the followers growth rate, the average number of tweets per day, and more. Image credit: Buddy Media. Check out this post.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. The top five social networks used by B2B marketers to distribute content are LinkedIn (83%), Twitter (80%), Facebook (80%), YouTube (61%) and Google+ (39%). Which emerging platforms are essential (or even worth investigating)?
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
steps to rank your video higher on YouTube by iMedia Connection. Jon Whiting lists seven tips for improving video rank on YouTube. ” While this post isn’t an exhaustive guide to YouTube SEO, it’s a great start. The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” 90% of Inc.
23 Terrific Email Marketing Guides
AUGUST 19, 2014
Jeff Bullas suggests 10 ways to grow your opt-in email list, from the common (offer a free ebook, or use a pop-up box–which he concedes is annoying, but they work anyway) to the less obvious (do some guest blogging, use annotations in YouTube videos, or use SlideShare Pro (“the premium version of Slideshare…offers a pop up box to capture emails and leads”). Howard J.
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
But YouTube, Google+ and LinkedIn drive the most engaged traffic. Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Or to set the right goals to begin with. Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. YouTube Marketing Tactics. lessons in launching a branded YouTube channel by iMedia Connection. ” The ultimate guide to video marketing on YouTube by iMedia Connection. ** 5 STARS.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
The second-most popular tier includes YouTube, blogging and LinkedIn. As of January 2013, the five largest social networks based on active monthly users were: Facebook (1 billion), YouTube (800 million) and Google+ (343 million) followed by Twitter and LinkedIn with 200 million active monthly users each. 61% use YouTube and 39% Google+. How do top executives use social media?
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. To accommodate different product lines, business units and geographies, the average Fortune 100 company now maintains 10 official corporate Twitter accounts, 10 Facebook pages and eight YouTube channels. Pingdom ).
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
You can post a video on YouTube, pin an infographic on Pinterest, upload a presentation to SlideShare, and embed any of these in a blog post. Despite the many business benefits of blogging , it remains an underutilized tactic. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. Fresh content. Flexibility.
The Six Most Irrational Social Media Concerns of Brands
JUNE 24, 2014
For our favorite example, we suggest checking out “The Social Media ROI Conversation” on YouTube. Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. Reprinted with permission. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Mark Walsh reports the findings of an Altimeter Groups study showing that “global corporations are now struggling to manage an average of 178 business-related social media accounts, spanning Facebook, Twitter, LinkedIn, YouTube and Foursquare, among others…Social media has often been harnessed haphazardly for marketing, sales, customer support and product development. Get a dog.
29 (of the) Best Twitter Guides, Tips and Infographics of 2013
JANUARY 14, 2014
Shannon Johnson presents an excellent collection of resources to help curate content for Twitter (or other uses), ranging from Feedly (which lets you follow pretty much anything—blogs, #topics, vimdeo and YouTube channels, tumblrs, comics, recipes, news sites, podcasts, magazines and more) to StumbleUpon. There are 9,100 tweets posted per second; one billion tweets every five days. Why?”.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s appealing, but too late. Image credit: SEOmoz.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) What do buyers really want from social media marketers? Earnest Agency ). 4. eMarketer ).
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Displays your Google search history across devices, including YouTube searches. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum?
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Stuart W.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Her duties include establishing a social media framework and standards for revising company guidelines and policy, creating and lead training workshops for internal employees on strategic social media communications, and overseeing day-to-day operations of social media communications including LinkedIn, Twitter, Facebook, Google+ and YouTube. That will be our top focus for next year. kishau.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Jeff Bullas lists “50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience,” divided into six platform categories: blogging, Facebook, Twitter, YouTube, LinkedIn and Slideshare. YouTube Tips and Tactics. YouTube etiquette for 2011 by iMedia Connection. B2B Social Media Guides. And again.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. YouTube Statistics. YouTube reaches more U.S. Or have too many social media marketing statistics.” VentureBeat ). 3.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
Jackie Cohen reports on research showing that 47% of users say they are “explicitly concerned” about their privacy on Facebook (versus just 15% who are explicitly unconcerned), and that “people feel more confident about privacy on YouTube more than Facebook, and thus trust the video sharing site more.” What common mistakes should marketers avoid? ” The solution?
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
users can post to his/her Facebook wall, send a Tweet, share photos to Flickr and TwitPic, upload a video to YouTube, post a blog entry and manage other social accounts all from a single login and tool. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. How can you quickly find out how far a link has spread on Twitter? Cool Social Media Tools.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media and Online Video. 9 new rules for YouTube marketing by iMedia Connection. And “Rule 2: You can’t make it on YouTube alone…even with close to 2.0 What to do?