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| Page 1 of 1 | Previous | Next | VIEWPOINT MAY 8, 2012 Why Engagement Will Not Generate Leads (and what to do about it) For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. Produce engaging content. But in reality even the most engaging blogs, videos and other forms of online publication fail to produce leads and sales. It does. | VIEWPOINT FEBRUARY 2, 2011 4 Trends Shaping B2B Marketing in 2011 Similarly, social media fans love to pore over their own endlessly fascinating (but ultimately meaningless) stats: number of fans or friends or followers, number of retweets, number of views on YouTube, comparative social clout, and on and on; meanwhile, all the C-suite really counts is sales. Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Why is that? ”). | | | | | |
| VIEWPOINT JANUARY 24, 2012  Is It Really B2B, Or Something Different All Together? Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Manufacturing firms don't watch YouTube! Because it's true: Manufacturing firms don't watch YouTube. Jason Falls is an author, speaker and CEO of Social Media Explorer. Marketing to the business consumer takes a special pedigree. Logistics companies aren't on Twitter. Sales. | VIEWPOINT APRIL 16, 2013 Top Three Takeaways from Sales 2.0 – San Francisco #S20C Here is a YouTube example of one of Jeffrey’s keynotes. 'The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” Attendees were promised they would learn: how to create a sales process ruled by metrics and measurement. how collaboration can promote productivity and enhance the customer experience. ways to leverage technology to empower your team. Thirty-one sponsors joined Gerhard Gschwandtner, founder & CEO of Selling Power , and his team in early April for two packed days. delivered on its promises. | VIEWPOINT FEBRUARY 16, 2012 How to Make Social Sell: From Thought Leader to Thought Provoker learned how investment and property management firm, Jones Lang LaSalle is generating tangible leads on seven-figure commercial real estate deals using YouTube. Do your YouTube videos or white papers reveal hidden opportunity? Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. He blogs at www.offthehookblog.com and can be reached at jeff@jeffmolander.com. Why is it so difficult to generate actual leads and sales using social media in the B2B world? Take Action. | VIEWPOINT MAY 2, 2012  PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus ” After Paul gives a presentation, he shares it on SlideShare, and he encourages marketers to look at other ways they can leverage existing content: “Corporate videos prepared for sales meetings can find new life on YouTube, or the old ads created for a campaign two years ago that you’re not running anymore can find life on YouTube. Social Media: What's Hot? | | | | | | | |
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VIEWPOINT | TUESDAY, OCTOBER 2, 2012  B2B Lead Generation: The Best of PowerViews
Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. came away with at least one new piece of insight from each and wanted to share some of my favorites with you. In post-production, we break each interview down into small segments and provide “teaser” copy for each segment. MORE >> -
VIEWPOINT | THURSDAY, SEPTEMBER 6, 2012  PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps
Click to start video at this point — Measuring return on social media investment is hard, Jill says, because it’s difficult to know if leads came from YouTube, a blog, a newsletter or a Tweet. My guest today is Jill Konrath. Jill is an internationally recognized expert who is known for her fresh sales strategies and game changing approaches. She is author of SNAP Selling and Selling to Big Companies. Jill's newsletters are read by more than 80,000 sellers worldwide. She is also a frequent speaker at annual sales meetings, kick-off events, and professional conferences. Don’t come in here. MORE >>
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