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MARCH 6, 2014 [Youtube] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? Some of it is branding, such as blogging and YouTube. By Christopher Hosford, editor-in-chief, HosfordGroup LLC. Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. It’s hard to believe.
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MARCH 13, 2014 [Youtube] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
The interviews are available on our blog and YouTube channel. Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. Their comments will surprise and enlighten you. In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic. Nick Stein, Vision Critical, Youth Meets Experience in Sales Force. Click to start video at this point —The young people entering the sales force are changing the dynamic between managers and their reps. agree.
MARCH 13, 2014 | VIEWPOINT
[Youtube] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
MARCH 6, 2014 | VIEWPOINT
[Youtube] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
OCTOBER 31, 2013 | VIEWPOINT
[Youtube] Best of PowerViews: Are You Tenacious About Sales Follow Up?
AUGUST 6, 2013 | VIEWPOINT
[Youtube] Best of PowerViews: Exciting Future for Inside Sales Experts
JULY 17, 2013 | VIEWPOINT
[Youtube] 10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015
APRIL 16, 2013 | VIEWPOINT
[Youtube] Top Three Takeaways from Sales 2.0 – San Francisco #S20C
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OCTOBER 31, 2013 [Youtube] Best of PowerViews: Are You Tenacious About Sales Follow Up?
Each interview is available on our blog and YouTube channel. I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. There are a few topics that come up regularly. For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Look for some of these topics to be further explored by upcoming guests Jill Rowley of Oracle and Kyle Porter of SalesLoft. Enjoy! In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic. Probably.
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JULY 17, 2013 [Youtube] 10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015
YouTube: youtube.com/user/josianefeigon. Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. To read an excerpt from her latest book, Smart Sales Manager , click here. To listen to a webinar on this topic, click here. Today’s “new normal” sales landscape has sales leaders scratching their heads, wondering about the best way to structure their sales organizations. Should they keep their expensive sales duo: inside sales AND field sales? Or just go with inside sales? Good question. Step into my time machine.
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AUGUST 6, 2013 [Youtube] Best of PowerViews: Exciting Future for Inside Sales Experts
Each interview is available on our blog and YouTube channel. Over the last year, I’ve had the privilege of interviewing over 30 influential B2B sales and marketing leaders. It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic. Below are some highlights from recent interviews. Enjoy! Today''s Featured Guests. Not Enough Leads. Processes.
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OCTOBER 2, 2012 [Youtube] B2B Lead Generation: The Best of PowerViews
Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.
VIEWPOINT | TUESDAY, APRIL 16, 2013 [Youtube] Top Three Takeaways from Sales 2.0 – San Francisco #S20C
Here is a YouTube example of one of Jeffrey’s keynotes. The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” Attendees were promised they would learn: how to create a sales process ruled by metrics and measurement. how collaboration can promote productivity and enhance the customer experience. ways to leverage technology to empower your team. Thirty-one sponsors joined Gerhard Gschwandtner, founder & CEO of Selling Power , and his team in early April for two packed days. delivered on its promises. MORE >>
VIEWPOINT | TUESDAY, JANUARY 24, 2012 [Youtube] Is It Really B2B, Or Something Different All Together?
Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Manufacturing firms don't watch YouTube! Because it's true: Manufacturing firms don't watch YouTube. Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. What is a business-to-business marketer to do with all that? People are. Sales. MORE >>
VIEWPOINT | WEDNESDAY, FEBRUARY 2, 2011 [Youtube] 4 Trends Shaping B2B Marketing in 2011
Similarly, social media fans love to pore over their own endlessly fascinating (but ultimately meaningless) stats: number of fans or friends or followers, number of retweets, number of views on YouTube, comparative social clout, and on and on; meanwhile, all the C-suite really counts is sales. Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Why is that? MORE >>
VIEWPOINT | WEDNESDAY, MAY 2, 2012 [Youtube] PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus
” After Paul gives a presentation, he shares it on SlideShare, and he encourages marketers to look at other ways they can leverage existing content: “Corporate videos prepared for sales meetings can find new life on YouTube, or the old ads created for a campaign two years ago that you’re not running anymore can find life on YouTube. Companies are on Facebook, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. Social Media: What's Hot? It's got to be a solid budget item". Stay Tuned MORE >>
VIEWPOINT | THURSDAY, SEPTEMBER 6, 2012 [Youtube] PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps
Click to start video at this point — Measuring return on social media investment is hard, Jill says, because it’s difficult to know if leads came from YouTube, a blog, a newsletter or a Tweet. My guest today is Jill Konrath. Jill is an internationally recognized expert who is known for her fresh sales strategies and game changing approaches. She is author of SNAP Selling and Selling to Big Companies. Jill's newsletters are read by more than 80,000 sellers worldwide. She is also a frequent speaker at annual sales meetings, kick-off events, and professional conferences. delete emails in 2.7 MORE >>
- [Youtube] Why Engagement Will Not Generate Leads (and what to do about it) VIEWPOINT | TUESDAY, MAY 8, 2012
- [Youtube] How to Make Social Sell: From Thought Leader to Thought Provoker VIEWPOINT | THURSDAY, FEBRUARY 16, 2012