The Point

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B2B Demand Generation Predictions for 2021

The Point

Statistics show that video content will account for 82% of total internet traffic by 2022 (Facebook and LinkedIn being the top two platforms for video marketing, now ahead of YouTube).

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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

. • Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube. through ads on display, video, mobile and social networks.

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Animoto: Easy, Cost-Effective Video Content to Go

The Point

Sure, in theory, anyone with a Webcam and a YouTube account can create and share video content, but is the lack of production quality worth the risk to your brand? You can also easily embed Animoto into a Website or blog, or add the video to your company’s YouTube channel. Most savvy marketers would say no. Enter Animoto.

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Email Critique: Adobe Webcast Invite Keeps It Simple

The Point

I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey. Introduce the call to action earlier. Here it only appears at the bottom of the email. The slide image at top left is a live link, but you wouldn’t know that intuitively. View the Webcast Now.”.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. in order to track the effectiveness of different promotional vehicles.

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