| | | The Point | |  Youtube | 3 articles |
| Page 1 of 1 | Previous | Next | THE POINT OCTOBER 14, 2010 21 Tips & Other Impressions from the Marketo User Summit Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version. Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. It’s all heady stuff. Think you have enough content? | THE POINT NOVEMBER 9, 2010  Email Critique: Adobe Webcast Invite Keeps It Simple might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey. I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. Here’s what I like: 1. And here’s what I’d change: 6. | | | | | |
| THE POINT APRIL 18, 2011 Animoto: Easy, Cost-Effective Video Content to Go Sure, in theory, anyone with a Webcam and a YouTube account can create and share video content, but is the lack of production quality worth the risk to your brand? You can also easily embed Animoto into a Website or blog, or add the video to your company’s YouTube channel. Good video content engages customers and prospects like no white paper or webinar can. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices. So why don’t more B2B companies use video? Well, one reason is cost. Most savvy marketers would say no. Enter Animoto. | |
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