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| Page 1 of 1 | Previous | Next | THE EFFECTIVE MARKETER JULY 13, 2011 How Viral Marketing Can Kill You As Scott tells in his book, he was into motivational speaking and decided to put out a short video (this was in 2004, way before YouTube became the default video sharing site) in his website. Sure, today you have YouTube to host videos but make sure you have all pieces in place before you start the viral engine. You create a video or a campaign and everyone starts talking about it. | THE EFFECTIVE MARKETER MAY 9, 2011 The Rise of the Content Marketer « The Effective Marketer Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. And scary? | | | | | | | THE EFFECTIVE MARKETER MAY 21, 2012 How to Include Webinars in Your Content Plan The longer webinars (more than 30 mins) can later be chopped down into easily digestible segments and posted on your Youtube channel. The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers. Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics. What: Case Study. | THE EFFECTIVE MARKETER NOVEMBER 30, 2009 The Fun Theory: How to Change Behavior Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? | THE EFFECTIVE MARKETER MARCH 7, 2009 how to use social media - lessons from ama digital conference Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. got a couple pages worth of notes from her presentation. The guy really knows his stuff. Like Be the first to like this post. | THE EFFECTIVE MARKETER NOVEMBER 4, 2009 The Enemy of Productivity Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. OK, maybe is still too early in the morning, but how about yesterday? If sometimes it feels like email is running your day, then you are not alone. | | | | | | | | | -
THE EFFECTIVE MARKETER | FRIDAY, NOVEMBER 6, 2009 Social Media's Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? Who doesn’t like to see a big giant fall down on its face, especially if it’s in public? We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. What stories or lessons learned do you have to share? MORE >> -
THE EFFECTIVE MARKETER | MONDAY, AUGUST 2, 2010 How to Fail at Social Media An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. The solution, it seems, is far more complicated. Why is it that one company fails miserable while the other gets it right? United States License. MORE >>
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