Less than seven days after launch, the video already has over 10 million views on YouTube. Google’s social media marketing campaign surrounding Google Glass’s launch last week was a phenomenal success. Google promoted it heavily on social media and search, even going so far as to “buy” an AdSense ad for Glass’s Google Plus page. In this week’s Future of Engagement, host Murray Newlands looks at the social media marketing Google did to launch its latest product and it serves as a sort of tutorial for SMM. Highlights. MORE >>

10 Essential YouTube Tips and Tricks  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012…  . Some Do’s and Don’ts of Social Updating (Marketing Profs Daily). Forget Blogging as Usual: 5 Outrageous Tips for Super-sized Attention (ProBlogger). Mastering the Art of Slow Blogging (ProBlogger). Why Search Marketers Are Grabbing the Long Tail (Marketing Profs Daily). Content Marketing Tip: Add something when you share! Internet Marketing). Creating Facebook Timelines As Marketing Campaigns (Social Fresh). MORE >>

At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. Today, to keep up with its readers’ appetite for content, Birchbox employs multiple editors and publishes half a dozen posts a day, along with an online magazine. According to compete.com, Birchbox.com traffic grew 6,500% in 2011, to over 110,000 monthly unique visitors at last count. MORE >>

Of that slice of the pie, 57% gets tossed at Facebook ad buys, 13% at YouTube and another 13% at Twitter’s sponsored tweets. Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even being reached. But fully 86% of the influencers these corporate brands are trying to reach are using blogs as their primary publishing platform. MORE >>

P&G also used Twitter to produce a series of 16 YouTube videos where the Old Spice Guy responded specifically to influencers (if you haven’t seen these, seek them out, they’re clever and hilarious). Their brand channel is #1 on YouTube and the #2 most subscribed to. Proctor & Gamble (P&G) came to the Ross School of Business at the University of Michigan about their recently successful Old Spice guy campaign. These thoughts were gleaned from that presentation. The success of the Old Spice Guy campaign was no fluke. Old Spice has had a tradition of scent. MORE >>