Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
JULY 25, 2011
Wondering what’s hot on YouTube? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). YouTube also curates content for newsworthy posts every weekday (this is aimed at bloggers and news outlets) on their YouTube Trends blog.
Rules for Creating an Engaging Corporate Video
JANUARY 13, 2015
Websites, YouTube and Vimeo have made it economical and easy to have quality videos that carry important corporate messages. Everything Goes on YouTube. There are intangible perks to making sure that all of your video content ends up on YouTube. YouTube is owned by Google, the largest of the search engine aggregators. Speak to Your Customer. This is true for marketing.
How to Incorporate Video Into Your Website for Better Conversion
NOVEMBER 6, 2013
ReelSEO : Every auto-shared tweet of a YouTube video generates six new browsing sessions. Website Video Must-Haves Before you post a video thumbnail on your website or post your video to a site like YouTube or Vimeo, make sure that your video contains the following elements: A great script. Many business owners balk at the idea of making a video for their websites. Create a slideshow.
How and Why to Get Started with Video Advertising
SEPTEMBER 4, 2014
Let’s look at just one platform for video advertising: YouTube. billion, Google added YouTube to its ever-expanding empire in 2006, reported NBC. Savvy advertisers know that A) Google IS search, B) YouTube is part of the Google network, and C) Today’s consumers love brief, impactful videos. Check out this YouTube lesson: How to Make a Short Film. Get to work.
Top Internet Marketing Strategy Links for the Week of December 30, 2013
JANUARY 4, 2014
How Social Media Overtook Legacy Media
SEPTEMBER 9, 2011
There is a large audience interested in such information (just think of how often you look at YouTube comments). How Social Media Overtook Legacy Media. On September 3rd, 1786, a man from Peter’s Creek, Pennsylvania wrote to his local newspaper, commenting that “I see by your last paper that you have not been crammed with news. The Pittsburgh Gazette had been printing the news since July 29th of that same year, but Gilbert Gichen was the first to have his comments on the newspaper published for other readers to see. How the Switch to New Media Impacted Business.
Ways to Empower Your Brand Ambassadors
JUNE 5, 2013
Make it your business to know the people who talk about you without being prompted, and use platforms like YouTube, Facebook and Twitter to shine the spotlight on them as often as possible. United Nations (Photo credit: Ashitakka) This is a guest post by Erica Moss who is a community manager for Georgetown University. Getting consumers to buy your product is one thing. So how do you do that?
6 Best Practices For Small Business YouTube Marketing
NOVEMBER 7, 2011
Mention YouTube and most people will picture cats playing piano. For instance, Scott Imbrie, owner of Original Skateboards, a brand that has been built largely on its YouTube presence, says the platform is better for marketers than even Facebook. YouTube is actually the biggest social media site,” he says. “It’s bigger than Facebook or Twitter.”. Another YouTube proselytizer is Jeffrey Harmon, chief marketing officer for Orabrush, a Provo, Utah oral care brand that recently parlayed a series of successful YouTube videos into a national distribution deal at Walmart.
Top Internet Marketing Strategy Links for the Week of November 11, 2013
NOVEMBER 16, 2013
Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing
Social media marketing tutorial: Google Glass social media campaign
APRIL 12, 2012
Less than seven days after launch, the video already has over 10 million views on YouTube. Google’s social media marketing campaign surrounding Google Glass’s launch last week was a phenomenal success. Google promoted it heavily on social media and search, even going so far as to “buy” an AdSense ad for Glass’s Google Plus page. Highlights.
Top Internet strategy, marketing and technology links for the week of January 14, 2012
JANUARY 14, 2012
10 Essential YouTube Tips and Tricks (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012… . Some Do’s and Don’ts of Social Updating (Marketing Profs Daily). Forget Blogging as Usual: 5 Outrageous Tips for Super-sized Attention (ProBlogger). Mastering the Art of Slow Blogging (ProBlogger). Internet Marketing).
Customer Service Kings: 3 Strategies All Businesses Can Employ
SEPTEMBER 23, 2014
Block called to have his service cancelled, but was instead belittled for more than eight minutes by a retention agent. A few weeks later Youtube user Tim Davis uploaded another Comcast customer service call, this time catching company representatives lying about technician fees. Comcast profits were $1.99 Large corporations are typically able to withstand these types of fiascoes.
Top Internet Marketing Strategy Links for the Week of October 21st, 2013
OCTOBER 26, 2013
Here are the top Internet strategy, marketing and technology links for the week of October 21st, 2013… Which Industries, Brands Excel at Answering Questions on Facebook? What Are You Doing About It? TopRank) Will Economic Worries Affect Holiday E-commerce? Best Of News & Notes
7 Interesting Approaches to Blog Comments: Which is Best?
SEPTEMBER 27, 2013
In a week which has seen YouTube finally take steps to clean out the well of eternal torment that it uses as a comment section, and Popular Science is doing away with the chatter altogether, I thought it would be a good opportunity to look at the various systems in place around the web designed to keep us talking… - Seven Interesting Approaches to Blog Comments. Which is Best?
Top Internet strategy, marketing and technology links for the week of April 6, 2013
APRIL 6, 2013
Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes
Top Internet strategy, marketing and technology links for the week of November 12, 2011
NOVEMBER 12, 2011
Best Practices For Small Business YouTube Marketing (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of November 12, 2011… Time-Tested Tips and Tools for Faster Blogging (Marketing Profs). Four Steps to Building the B2B Website of Your Dreams (Marketing Profs). Essential Tips for Managing Your Users’ Social Profile Data (Mashable!).
Five Free Tools for Startups to Measure Impact of Online Videos
FEBRUARY 5, 2014
Youtube Video Analytics Youtube has a very detailed reporting tool on measuring the performance of your videos. Youtube Video Analytics can even track videos which are embedded to a website or a blog. Youtube is not only a video repository, it is also a social media platform. When considering choosing between Vimeo and Youtube, I suggest that you give both a try.
6 Tips For Building a High Quality Blog Following
JANUARY 3, 2012
At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. Today, to keep up with its readers’ appetite for content, Birchbox employs multiple editors and publishes half a dozen posts a day, along with an online magazine. According to compete.com, Birchbox.com traffic grew 6,500% in 2011, to over 110,000 monthly unique visitors at last count.
Social Media Success takes Planning
APRIL 14, 2011
If you jump headlong into social media and setup Facebook, Twitter, LinkedIn, YouTube, etc. and start posting stuff, you may start getting great engagement and conversations, but have have difficulty in measuring ROI (return on investment) and increase in sales. If not, what do you hope to accomplish by running the contests? What planning have you done for your social media?
Review: Actionly for Social Media Monitoring & Measurement
JANUARY 31, 2011
Actionly looks to fill this gap with trending information for keywords over time pulled from Twitter, Facebook, YouTube, Flickr, Blogs and News. Actionly polls Twitter, Blogs, Flickr, YouTube and News for your keywords and shows trending information over time. What’s difficult to get a feel for is how mentions of a brand are trending over time. Is Actionly Useful?
Brand Marketers Totally Miss Social Media Influencers
FEBRUARY 6, 2013
Of that slice of the pie, 57% gets tossed at Facebook ad buys, 13% at YouTube and another 13% at Twitter’s sponsored tweets. Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even being reached. But fully 86% of the influencers these corporate brands are trying to reach are using blogs as their primary publishing platform.
Top Internet strategy, marketing and technology links for the week of February 23, 2013
FEBRUARY 23, 2013
News & Notes
Top Internet Marketing Strategy Links for the Week of September 30th, 2013
OCTOBER 5, 2013
Here are the top Internet strategy, marketing and technology links for the week of September 30th, 2013… Is There Any Value in Using Meta Description? Best Of News & Notes
How P&G Designed Success with the Old Spice Guy Campaign
NOVEMBER 17, 2010
Separate messages and campaigns were used for channels where only men or only women were reached. P&G also used Twitter to produce a series of 16 YouTube videos where the Old Spice Guy responded specifically to influencers (if you haven’t seen these, seek them out, they’re clever and hilarious). Their brand channel is #1 on YouTube and the #2 most subscribed to.
How to Get Your Company to Go Viral on Facebook
APRIL 17, 2014
Go global with your sharing by updating across other media platforms like Pinterest, Twitter and YouTube. Or follow in the footsteps of Lifelock, which shares LifeLock videos on Facebook that have been uploaded to YouTube. Facebook ads are the least expensive form of advertising , according to a study by the Content Marketing Institute. Change Your Marketing Strategies.
Top Internet Marketing Strategy Links for the Week of October 14th, 2013
OCTOBER 19, 2013
Best Of News & Notes
Know the Difference Between Your Data and Your Metrics
MARCH 5, 2013
How many views make a YouTube video a success? It featured some well-known YouTube celebrities, who asked young people to donate their used sports equipment to youth in need. How about 1.5 million? That’s how many views a video our organization, DoSomething.org, posted in 2011 got. It was twice as popular as any video Dosomething.org had posted to date. Success! Then came the data report: only eight viewers had signed up to donate equipment, and zero actually donated. Zero donations. From 1.5 million views. In terms of donations, the video was a complete failure.
Top Internet strategy, marketing and technology links for the week of April 14, 2012
APRIL 14, 2012
How to Get Your Business Started on YouTube (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? AdAge). Top 25 Most Social CIOs: Who’s the Most Active in Social Media? Mashable!). Five Twitter Tips for B2B Marketers (Marketing Profs).
How-to: Use Netvibes for Social Media Monitoring
SEPTEMBER 24, 2010
Monitor when videos about your topic are posted on YouTube, Truveo, Vimeo, Dailymotion or Metacafe. 4. Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. button. Check out the News tab. Check out the Video tab.
Five Reasons to Begin Podcasting Today
MARCH 16, 2012
This part of your audience probably loves your YouTube channel. It all started with Inside PR, a 15-minute discussion about PR, social media, and communications and how they intersect and on occasions diverge, hosted by Gini Dietrich, Martin Waxman, and Joseph Thornley. And now I have become an advocate of the podcast. As the producer of Inside PR, I have seen what a podcast can do to build your brand and relationships with your audience. Here are just a few reasons why I love podcasting, and why you should love it too. Extend your network by communicating with everyone.
Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
DECEMBER 23, 2010
Check out the Video tab Monitor when videos about your topic are posted on YouTube, Truveo, Vimeo, Dailymotion or Metacafe. 4. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on social media monitoring posted September 24, 2010). Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard.
Internet Marketing Strategy Articles for the Week of March 31, 2014
APRIL 5, 2014
YouTube Reveals the Secret Formula to Content Marketing Success (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of March 31, 2014…. The cost of bad data: stats (eConsultancy). THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). How Boolean Search Improves Your Social Media Monitoring (Social Media Examiner). grow}).
Turning Your Video Viral in 3 Easy Steps
SEPTEMBER 26, 2013
The inmates dancing to “Thriller” in their YouTube video (Photo credit: Wikipedia) What makes one video go viral above another? With over 100 hours of video uploaded onto YouTube per minute and the success of your content becoming increasingly decided by the audience, the idea of turning your video viral can seem a daunting task and potentially fruitless. But never fear!
Top Internet Marketing Strategy Links for the Week of January 13, 2014
JANUARY 18, 2014
Here’s 21 of the best… (eConsultancy) “Our biggest problem is awareness” (Seth’s Blog) Using Stock Photos? News & Notes
Top 10 Ways to Build Lasting Links in 2014
FEBRUARY 19, 2014
Hosting the video directly on your site maximizes whatever link juice you’ll get if other sites do link to it instead of having it hosted on YouTube. The tradeoff is the traffic, as there’s a greater chance of the video itself being seen on YouTube than on your site. Ask the People You Know Starting your link building efforts doesn’t have to be incredibly complicated. Submit to Web 2.0
10 Simple Steps to Social Media Success
OCTOBER 27, 2011
The simplest way to do this is to Google your company or use the native platforms on social media like search.twttier.com or the search features on Facebook, LinkedIN and YouTube. 4. Identify Your TARGETS. These should relate to your key business objectives. Be as specific and quantitative as possible (e.g. 100 new engaged Twitter followers a week,” “$5,000/month in new online sales,” etc.). 2. Emotionalize Your BRAND. This is what makes your business venture so special/unique/worthy of advocacy. Remember, hit people with your features and benefits, and you win their minds.
Top Internet strategy, marketing and technology links for the week of January 12, 2013
JANUARY 12, 2013
Daily Blog Tips) Are You Wasting Too Much Time on Social Media Marketing? (SEO hosting) Three Things You Can Cut from Your Social Marketing Plan (eConsultancy) 20 Changes Facebook Made in 2012 that Impacted Marketers (Social Fresh) The ROI of Events: What You Should be Measuring (Marketo) Dear Bloggers, I Apologise. News & Notes
Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)
APRIL 4, 2013
Users flock to specific sites for different reasons; for instance, they go to Facebook to connect with friends and to YouTube to watch the latest music video. – Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube) by Courtney Gibb. Social media accounts for 18% of all time spent online. That number is only increasing as users turn to social networks for much more than just social interaction. Such continued reliance on social media has led to the expansion of advanced social capabilities—specifically, search. News & Notes
Top Internet strategy, marketing and technology links for the week of November 3, 2012
NOVEMBER 3, 2012
Four Ideas for Finding More Time to Create Content (Marketing Profs) How to Diversify Your Traffic Sources (Practical eCommerce). News & Notes
Top Internet strategy, marketing and technology links for the week of May 12, 2012
MAY 12, 2012
Social Media – A Video Creator’s Checklist From YouTube (Marketing Profs). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2012… 3 Common Small Business Pricing Mistakes (Small Biz Trends). Social Business: Where It’s Been & Where It’s Going (Logic + Emotion). Tips For Gamifying Your Marketing Plan (Mashable!).
Top Internet strategy, marketing and technology links for the week of March 3, 2012
MARCH 3, 2012
10 Ways to Make YouTube Work for Your Brand (Social Times). Here are the top Internet strategy, marketing and technology links for the week of March 3, 2012… . Blog Wise Tip 1: Diagnose Productivity Problems (ProBlogger). Blog Wise Tip 2: Know Your Motivations (ProBlogger). Blog Wise Tip 3: Plan for Productivity (ProBlogger). Clever Social Media Campaigns To Learn From (Mashable!).
Measurable Effects of Old Spice Viral Campaign
JULY 15, 2010
Old Spice has turned their “The Man Your Man Could Smell Like ad campaign into a viral sensation by having the “Old Spice guy respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. Mentions & Brand Awareness. Takeoff. Interactions. from a combination of sources.
Digging in the Cache – Rick Rolling
JULY 1, 2011
When you click the link, you’re taken to Rick Astley’s music video for Never Gonna Give You Up: People even got more tricksy in their efforts to rickroll friends by embedding the video into other websites (instead of YouTube). Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. So, were you ever rickrolled?