Savvy B2B Marketing

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Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland. Read on for John's formula for success with social media. “So, how do we get started with social media?” Content should help, not sell.

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

First, the seven triggers and how you can tap into them (click on the links associated with each trigger for a mini overview on YouTube): Power : You can assume a position of power by defining a new set of rules on your terms; establishing a ranking system (with you at the front of the line); and seeking respect over affection. So how can you apply these triggers to your content?

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

How can you make sure your videos are standing out when 60 hours of video are uploaded every minute and over 4 billion videos are viewed a day on YouTube ? Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. Findings from research conducted by Searchmetrics help explain this trend.

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

Invite your customers to contribute a blog post or be featured in a video you plan to put on YouTube. FaceBook. Linked In. Twitter. Google +1. You've done your research, you've picked your poison(s) and you've hung out your social media shingle. Jamie. Answer Questions. Helping them solve their day-to-day problems is a sure crowd-pleaser. Ask Questions. Cultivate the Culture.

Three Tips to Get Manufacturers Started with Social Media

Savvy B2B Marketing

Start a YouTube Channel to Enrich Content. Manufacturers should create a YouTube channel to showcase product demonstrations, give a tour of the factory, or provide testimonials from satisfied customers. One of my favorite YouTube videos produced by a manufacturer is this Carr Machine and Tool video. Create a Blog to Tell Your Story. Use LinkedIn to Help Fill the Sales Funnel.

The place where everyone knows your name

Savvy B2B Marketing

Verbal communication – yeah I know, email is easier and a funny youtube video is worth a thousand words (and clicks) but a human being reaching out to another? I interviewed a coffee shop owner this afternoon for a food article I'm writing for our paper's Wednesday food pullout section. He was an older guy who had been fed up working in the technical industry. Sure, he had been making a lot of money but he found that there was no real communication with others in his job. He decided to start a “sand. There's nothing like that anymore.” Priceless.

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Savvy Speaks: Favorite Social Media Tools

Savvy B2B Marketing

It’s a free email you can sign up for that will give you a digest of activity on your social media accounts: Twitter, Facebook, LinkedIn, Yelp, CitySearch, FourSquare and YouTube. While engagement on social networks can be worth its weight in gold, managing all your connections and activities can be a overwhelming and a time drain. Stephanie. HootSuite. Jamie. Buffer App. Michele.

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Top 10 Tips for Exhibition Marketing in the Social Sphere.

Savvy B2B Marketing

Company Show Name – A relatively unpublicised fact is YouTube as a search engine would actually rank second behind Google for popularity and should include features from the show. Today's guest post is written by James Barnett who is an Exhibition Marketing enthusiast and former Business Consultant researching the Social Sphere’s relationship with the Creative Industries on behalf of Nimlok UK, distributor of Modular Exhibition Stands. Top 10 Tips for Exhibition Marketing in the Social Sphere. Twitter, What to Tweet? Discover what’s Trending?

PR 9

Savvy Week in Review - November 16

Savvy B2B Marketing

The No Hype Guide To Video Marketing on YouTube by @tommyismyname via @jaybaer. Happy Friday, everyone! This seems to be a productive week sandwiched between the hurricane and Thanksgiving. We hope that you have felt as energized as we have. And, the B2B marketing bloggers are obviously getting a lot done as well, and there is a lot going on around the blogosphere. What did we miss?

Savvy Week in Review - Oct 15

Savvy B2B Marketing

Then go get yourself an HD video camera and a YouTube account. How can the leaves already be turning?! If like us you feel as though the days are whipping by, sit back, relax, and soak in these great reads. We promise they're worth your time! Are You Defining Now or the Future? by @ardath421 Think your sales and marketing teams are in lockstep? Should we stop marketing to the CIO? FUN ALERT!

Five Lessons for B2B Marketers from Old Spice

Savvy B2B Marketing

You probably even watched one or two of the videos on YouTube (yes, you did, we all did, just admit it already). Everything on the company’s social media channels was consistent, thematic, timely and immediately updated, including their Twitter , Facebook , and of course YouTube pages. We're pleased to present this guest post by Erika Kerekes of Business.com. My answer: YES.

Who says B2B is boring!

Savvy B2B Marketing

At a recent industry event I had a chance to see a showcase of ways B2B companies are using YouTube and viral campaigns to produce relatively low cost but highly effective campaigns. I was inspired by the creativity of these marketers pioneering their new frontier the same way I am by the Mad Men of the 60’s. I love Mad Men. What is not to love! Low Budget and Humorous.

“Pardon Me, Your Brand is Leaking” – 3 Ways to Fix It

Savvy B2B Marketing

YouTube channel. This week we welcome John White who writes for the blog, How to Hire a Marketing Writer. His post is a great reminder to all of us about why--and how--we need to brand consistently. The good news is that the Web gives you dozens of B2B points of contact with prospects and customers. The bad news is that you need to synch and maintain all of these properties. Why, indeed?

3 Fantastic B2B Marketing Videos and Why They’re Successful

Savvy B2B Marketing

They launched the video via the HubSpot blog and it was posted to YouTube the same day. We're pleased to present a guest post by Kim Cornwall Malseed, the principal of MarCom Ink. Here she shares a behind-the-scenes view of how three B2B companies succeeded with video. Do you want to successfully incorporate video into your B2B content marketing strategy? Build brand loyalty.

How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy

Savvy B2B Marketing

technologies and social-media platforms, including YouTube, live chat, forums, and Twitter. headquarters is responsible for nurturing the program, delivering additional resources, and finding more interactive ways to engage with advocates, such as via live chat, Twitter, and YouTube. Q. What was the catalyst for the campaign? A. How did you cut through the inbox clutter? A. " Q.

What Barbie and Pong can teach us about Consumer Experience marketing

Savvy B2B Marketing

One of the examples he gave that I really connected to was this video on YouTube of group of strangers at a movie theater waiting to see a new release who were turned into human joysticks for a game of human pong. This is the second post in Heather’s coverage of the Integrated Marketing Summit. If you missed the first post you can find it here.

The Kanye “Disaster” Beyond MTV

Savvy B2B Marketing

The Gossip Most of the video footage has been pulled down from YouTube (due to a "copyright claim by Viacom International Inc."), I don't watch MTV. didn't see the VMAs (video music awards) live. Still, I couldn't avoid the onslaught of mainstream and online media coverage that followed Kanye West's grossly inappropriate interruption of Taylor Swift's acceptance speech. Seriously.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

We worked with a local videographer to shoot the video of our CEO, and then we uploaded it to YouTube in time for our eBook launch. Because we wouldn't require registration, we decided to measure success based on the number of downloads from the microsite as well as the number of video views on YouTube. What prompted Lumension to produce an eBook in addition to white papers? A. Web 2.0

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

We worked with a local videographer to shoot the video of our CEO, and then we uploaded it to YouTube in time for our eBook launch. Because we wouldn't require registration, we decided to measure success based on the number of downloads from the microsite as well as the number of video views on YouTube. What prompted Lumension to produce an eBook in addition to white papers? A. Web 2.0

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

YouTube and other video syndication channels are great channels for that. We syndicate our videos on YouTube and Facebook, we tweet about them, and post links to them on our blog. We don't even host videos on our site -- we pull them in from YouTube. That combined with our rankings on YouTube helps us get found in the search engines. Q. How does Web 2.0 Prior to Web 2.0,

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

YouTube and other video syndication channels are great channels for that. We syndicate our videos on YouTube and Facebook, we tweet about them, and post links to them on our blog. We don't even host videos on our site -- we pull them in from YouTube. That combined with our rankings on YouTube helps us get found in the search engines. Q. How does Web 2.0 Prior to Web 2.0,

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Everyone has seen those skippable pre-roll videos on YouTube, right? Trying to get ranked higher on YouTube by getting more views. Not true.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. YouTube suggests a dimension size of 2560 x 1440 px. Social Media improve YouTube experience youtub

Using YouTube for Lead Generation

WindMill Networking

Twitter | Facebook | LinkedIn | Using YouTube for Lead Generation by Jayson Duncan - Maximize Social Business. Video YouTube The majority of companies are not using video in any way that provides any real ROI.  From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own. Media Infographic video YouTube

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

How To Make the Most of the YouTube Content Marketing Customer Journey

Act-On

We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. Generally, we come to YouTube videos through search. video from YouTube.

Video Marketing How-To: YouTube vs. Your Website

Vidyard

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. Your videos on YouTube can have a variety of objectives — awareness building, generating subscribers, and driving traffic back to your website.

The New YouTube Guide for Brands

WindMill Networking

YouTube just released a resource that’s an early Christmas present to marketers: The YouTube Creator Playbook for Brands. This guide lets businesses know how they can be more successful on YouTube by looking at the ingredients of the secret sauce that has made others successful on the video platform. This is the third playbook that YouTube has … Continue Reading. The New YouTube Guide for Brands by Jayson Duncan - Maximize Social Business. YouTube

Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.

YouTube Analytics Decoded

EMagine B2B Blog

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube Monitor.

Is YouTube Replacing the Printed Manual? [CHART]

It's All About Revenue

The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube.  In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month. Is YouTube Replacing the Printed Manual? So, how does this relate to documentation?

How Should Our Staffing Firm Use YouTube?

Haley Marketing

YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences. Create videos!

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait. 3m39s ).

Why Can’t YouTube Do Drama?

Contently

Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red. Can you name a YouTube Red original?) Drama is hard.