| | | Savvy B2B Marketing | |  Youtube | 24 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING FEBRUARY 2, 2010  Who says B2B is boring! At a recent industry event I had a chance to see a showcase of ways B2B companies are using YouTube and viral campaigns to produce relatively low cost but highly effective campaigns. If you’re not an engineer, then none of this will make any sense, so go back to YouTube and look up “funny animals&# or something. I love Mad Men. What is not to love! Low Budget and Humorous. | SAVVY B2B MARKETING MARCH 29, 2012  B2B Videos: Go Beyond Humdrum to Engage & Enthrall How can you make sure your videos are standing out when 60 hours of video are uploaded every minute and over 4 billion videos are viewed a day on YouTube ? Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. Findings from research conducted by Searchmetrics help explain this trend. | | | | | |
| SAVVY B2B MARKETING JANUARY 25, 2010  3 Fantastic B2B Marketing Videos and Why They’re Successful They launched the video via the HubSpot blog and it was posted to YouTube the same day. We're pleased to present a guest post by Kim Cornwall Malseed, the principal of MarCom Ink. Here she shares a behind-the-scenes view of how three B2B companies succeeded with video. Do you want to successfully incorporate video into your B2B content marketing strategy? Build brand loyalty. | | | SAVVY B2B MARKETING MARCH 25, 2013 Social Media Strategy for B2B Marketers: Content + Search + Social = Impact According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland. Read on for John's formula for success with social media. “So, how do we get started with social media?” Content should help, not sell. | | | | | | | |
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SAVVY B2B MARKETING | MONDAY, FEBRUARY 13, 2012  Three Tips to Get Manufacturers Started with Social Media
Start a YouTube Channel to Enrich Content. Manufacturers should create a YouTube channel to showcase product demonstrations, give a tour of the factory, or provide testimonials from satisfied customers. One of my favorite YouTube videos produced by a manufacturer is this Carr Machine and Tool video. Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. Create a Blog to Tell Your Story. MORE >> -
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 16, 2010  Five Lessons for B2B Marketers from Old Spice
You probably even watched one or two of the videos on YouTube (yes, you did, we all did, just admit it already). Everything on the company’s social media channels was consistent, thematic, timely and immediately updated, including their Twitter , Facebook , and of course YouTube pages. We're pleased to present this guest post by Erika Kerekes of Business.com. Read on for her suggestions about how B2B marketers can make the most of social media campaigns. My answer: YES. Now you know something about me.) The real answer: Depends on who the customers are. Loosen up. Always. MORE >> -
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 10, 2011  How to Fascinate -- and Better Connect With -- Your Audience
First, the seven triggers and how you can tap into them (click on the links associated with each trigger for a mini overview on YouTube): Power : You can assume a position of power by defining a new set of rules on your terms; establishing a ranking system (with you at the front of the line); and seeking respect over affection. I’ve previously written about how marketers can deliver better white papers by applying the “triggers for compliance” laid out in Robert Cialdini’s Influence: The Psychology of Persuasion. Please share your ideas and examples! MORE >> -
SAVVY B2B MARKETING | TUESDAY, FEBRUARY 2, 2010  How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy
technologies and social-media platforms, including YouTube, live chat, forums, and Twitter. headquarters is responsible for nurturing the program, delivering additional resources, and finding more interactive ways to engage with advocates, such as via live chat, Twitter, and YouTube. In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. What was the catalyst for the campaign? The purpose of this campaign was to boost the number of Junos advocates within our target market. MORE >> -
SAVVY B2B MARKETING | FRIDAY, APRIL 13, 2012  Savvy Week in Review - April 13
How PowerPoint + YouTube = Great Content Marketing by @brencournoyer. Excellent idea on how to turn all those PowerPoints you have lying around into YouTube gold. Friday the 13th is upon us! The only bad luck we see this week is if you don't catch these great posts we've found across the blogosphere. Enjoy -- and have a great weekend! Meet Generation C: The Connected Customer by @BrianSolis. Eye-opening overview of statistics on the next generation of consumers. This will undoubtedly have repercussions in all areas of business and marketing. MORE >>
- “Pardon Me, Your Brand is Leaking” – 3 Ways to Fix It SAVVY B2B MARKETING | SUNDAY, MARCH 7, 2010
- Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension SAVVY B2B MARKETING | WEDNESDAY, JULY 1, 2009
- Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension SAVVY B2B MARKETING | WEDNESDAY, JULY 1, 2009
- The place where everyone knows your name SAVVY B2B MARKETING | THURSDAY, JULY 21, 2011
- Savvy Week in Review - Oct 15 SAVVY B2B MARKETING | FRIDAY, OCTOBER 15, 2010
- Savvy Speaks: How Do You Engage B2B Customers with Social Media? SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 26, 2011
- Savvy Week in Review - November 16 SAVVY B2B MARKETING | FRIDAY, NOVEMBER 16, 2012
- What Barbie and Pong can teach us about Consumer Experience marketing SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 14, 2009
- Top 10 Tips for Exhibition Marketing in the Social Sphere. SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 7, 2012
- Savvy Speaks: Favorite Social Media Tools SAVVY B2B MARKETING | WEDNESDAY, FEBRUARY 29, 2012
- B2B Videos: Go Beyond Humdrum SAVVY B2B MARKETING | THURSDAY, MARCH 29, 2012
- Savvy Week in Review: December 9 SAVVY B2B MARKETING | FRIDAY, DECEMBER 9, 2011
- The Kanye “Disaster” Beyond MTV SAVVY B2B MARKETING | TUESDAY, SEPTEMBER 15, 2009
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