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Does Your Content Have Superpowers?

PWB Marketing Blog

B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeA few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

In some cases, YouTube might be a better venue. Think about highlighting the benefits of your complex industrial product through a series of YouTube videos. Take a look at what Kinaxis, a supply chain risk management company, did with their YouTube video. Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends.

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

This infographic is a great source to reference when creating the correct size images for your LinkedIn, Facebook, Google+ and YouTube, Twitter, Instagram and Pinterest. Facebook LinkedIn social media Twitter YouTube I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Optimize YouTube Videos – Insert targeted keywords for your business in the video title and description. Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Now that’s quick! Blogs have both.

Image Sizes for Social Media Branding [Infographic]

PWB Marketing Blog

A week ago when I logged in to a clients YouTube channel to upload some video, I noticed a prompt that made me grown. I was notified that the channel layout was about to change. “Upgrades” or changes often mean the creative needs to be edited when branding a social media site like YouTube. Again. What does this mean to me? One word of caution.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Did you know more searches are done on YouTube than Yahoo? Social media has reached prime time. Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media.

Stats 57

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter. 

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter. 

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Create a Company YouTube Page. The best thing you can do for your videos is to put them on YouTube. YouTube videos in particular show well in Google because Google owns the company. While there are many video sharing sites, YouTube is by far the most popular, even for B2B. Optimize Your Video For Search and YouTube. Have you heard about Universal Search?

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

Just like YouTube is a powerful and socially-connected way to share your videos online, Scribed is a powerful and socially-connected way to share your documents online. If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. So how do you get your stuff noticed?

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Videos on YouTube show up well on Google searches. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Don’t “do” social media because everyone’s talking about it. Then choose the right medium.

QR Codes: Is Your QR Code Secure?

PWB Marketing Blog

Motivate people to scan your QR code by offering something of value – a free whitepaper, discount, special offer, exclusive YouTube video, etc. QR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. But if the generator is unscrupulous, they can do bad things such as changing your link or taking people to a malware site.

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

There are a ton of things you can measure with social media – the number of Facebook fans, Twitter followers, YouTube subscribers, mentions of your company name in the social space, your influence via retweets and reblogging, etc. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results. If not, you have a SEO problem.

Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

This morning, as I was browsing a YouTube Channel trying to track down a video my client made for broadcast by someone else, I ran across a semi-suggestive image. It was actually found in the YouTube stream, and was visible to anyone looking at that YouTube Channel. Should professional and personal identities be kept separate on social media sites? Any tips to add?

21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

Do you need to integrate social services such as YouTube, Facebook, Twitter, Google Maps, Flickr, etc.? Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. It depends what you put inside it. Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project.

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B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

Do your billboards have QR codes that point people to your YouTube page? From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. MarketingSherpa’s B2B infographic was based on data from their 2012 B2B Marketing Benchmark Study to be released later this year. We’re not surprised.

First Impression of Google+ for Businesses

PWB Marketing Blog

Christian Oestlien, a Google+ Project Lead, discusses in a YouTube video Google’s plan to roll out a pilot program for businesses later this year. Shrouded in months of secrecy, Google has been slaving away at building a social network, one they hope becomes a real rival to Facebook. Google+ launched in late June as a beta test to some chosen users. The social network is now open to a larger group to anyone that has a Google account. You can sign up here. Google+ is Like Facebook, But Isn’t. We’ve been trying out the new network for a little while now. Our first impressions?

Is This The End for Google+?

PWB Marketing Blog

In fact I generally don’t promote Google+ much, and find very little value in it. I do have clients who have been forced into accounts since they created YouTube channels or were transitioned to Google+ after they had Google Places pages. Google social media YouTube social media changesI hate to say it, but I have a hard time using Google+. Not many of my clients use it though. 

How Marketers Can Learn From Social Media In the Election

PWB Marketing Blog

Less than 3% are seeking election news from YouTube. Understand where your audience is speaking, whether it is Twitter, Facebook, LinkedIn or YouTube; Listen to what your target audience has to say; React to what your audience is saying; And implement changes that better address the needs and desires of your audience. While it’s generally accepted that one shouldn’t discuss politics or religion in polite society, this morning on the way into work, I heard a segment on NPR’s Morning Edition that caused me to ponder social media in the election.

How Marketers Can Learn From Social Media In the Election

PWB Marketing Blog

Less than 3% are seeking election news from YouTube. Understand where your audience is speaking, whether it is Twitter, Facebook, LinkedIn or YouTube; Listen to what your target audience has to say; React to what your audience is saying; And implement changes that better address the needs and desires of your audience. While it’s generally accepted that one shouldn’t discuss politics or religion in polite society, this morning on the way into work, I heard a segment on NPR’s Morning Edition that caused me to ponder social media in the election.

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

This infographic is a great source to reference when creating the correct size images for your LinkedIn, Facebook, Google+ and YouTube, Twitter, Instagram and Pinterest. Facebook LinkedIn social media Twitter YouTubeI have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide.

Newsjacking: What Is It and Why Should I Care

PWB Marketing Blog

”  Ideally newsjacking means that you create an article, YouTube video or blog post that steals the spotlight from a breaking news story to redirects web traffic to whatever your company has to say about it. Newsjacking has been a hot topic of conversation in the office recently – We’ve seen a few good examples of it, as well as a couple bad ones. Find a local angle.

Newsjacking: What Is It and Why Should I Care

PWB Marketing Blog

”  Ideally newsjacking means that you create an article, YouTube video or blog post that steals the spotlight from a breaking news story to redirects web traffic to whatever your company has to say about it. Newsjacking has been a hot topic of conversation in the office recently – We’ve seen a few good examples of it, as well as a couple bad ones. Find a local angle.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.

Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own. Media Infographic video YouTube

How To Make the Most of the YouTube Content Marketing Customer Journey

Act-On

We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. Generally, we come to YouTube videos through search. video from YouTube.

Why Can’t YouTube Do Drama?

Contently

Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red. Can you name a YouTube Red original?) Drama is hard.

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. YouTube suggests a dimension size of 2560 x 1440 px. Social Media improve YouTube experience youtub