| | | PWB Marketing Blog | |  Youtube | 22 articles |
| Page 1 of 1 | Previous | Next | PWB MARKETING BLOG SEPTEMBER 9, 2011  22 Effective SEO Tips to Optimize Your B2B Website Optimize YouTube Videos – Insert targeted keywords for your business in the video title and description. Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Now that’s quick! Blogs have both. | PWB MARKETING BLOG AUGUST 24, 2011  Five Awesome B2B Social Media Statistics In some cases, YouTube might be a better venue. Think about highlighting the benefits of your complex industrial product through a series of YouTube videos. Take a look at what Kinaxis, a supply chain risk management company, did with their YouTube video. Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. | | | | | |
| PWB MARKETING BLOG SEPTEMBER 21, 2011  5 Simple SEO Tips To Optimize B2B Video Create a Company YouTube Page. The best thing you can do for your videos is to put them on YouTube. YouTube videos in particular show well in Google because Google owns the company. While there are many video sharing sites, YouTube is by far the most popular, even for B2B. Optimize Your Video For Search and YouTube. Have you heard about Universal Search? | PWB MARKETING BLOG AUGUST 22, 2011 Top Ten Reasons You Know You’re a Social Media Expert [Humor] So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). You subscribe to Mashable. You have a blog. | PWB MARKETING BLOG OCTOBER 10, 2011  Six FREE Tools To Measure Social Media for Business There are a ton of things you can measure with social media – the number of Facebook fans, Twitter followers, YouTube subscribers, mentions of your company name in the social space, your influence via retweets and reblogging, etc. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem. | PWB MARKETING BLOG SEPTEMBER 7, 2011  Three Stats Prove B2B Social Media Set To Explode [Charts] Did you know more searches are done on YouTube than Yahoo? Social media has reached prime time. Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. | | | | | | | |
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PWB MARKETING BLOG | THURSDAY, OCTOBER 13, 2011  Why Your B2B Social Media is Failing (And What to Do About It)
Remember, Facebook, Twitter, and YouTube are tools, not a social media strategy. What to do about it : There are a ton of things you can measure with social media – the number of Facebook fans, Twitter followers, YouTube subscribers, mentions of your company name in the social space, your influence via retweets and reblogging, etc. Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Don’t give up. We know the biggest reasons B2B social media efforts fail and what to do about it. MORE >> -
PWB MARKETING BLOG | FRIDAY, AUGUST 5, 2011  Top Trends In Digital Marketing [Graphs]
Videos on YouTube show up well on Google searches. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. If this sounds like you, remember to take a step back and focus on your message first and the medium second. Don’t “do” social media because everyone’s talking about it. Paid Search. MORE >> -
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 16, 2011  21 Things to Know When Pricing a B2B Website
Do you need to integrate social services such as YouTube, Facebook, Twitter, Google Maps, Flickr, etc.? Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. It depends what you put inside it. Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Websites can cost anywhere from a few thousand dollars to a few hundred thousand. Pricing a B2B website is different than B2C because business audiences’ needs and buying behaviors are different. MORE >> -
PWB MARKETING BLOG | FRIDAY, JUNE 8, 2012  Newsjacking: What Is It and Why Should I Care
” Ideally newsjacking means that you create an article, YouTube video or blog post that steals the spotlight from a breaking news story to redirects web traffic to whatever your company has to say about it. If you find relevant stories that has already hit, which is the case most of the time, some things you can do to quickly create an article, blog post or YouTube commentary are: Find your story “angle” that provides new insights and thoughts. In this article you’ll get a better understanding of newsjacking. book he highly encouraged others to read. MORE >> -
PWB MARKETING BLOG | MONDAY, MAY 14, 2012  Social Media: The New Company Newsletter? [Infographic]
They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider. Yes, I do think social media can take the place of most of the functions of the company newsletter. And has the added benefit of instant conversation. In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company. That’s not the case for smaller businesses though. MORE >>
- Social Media: The New Company Newsletter? [Infographic] PWB MARKETING BLOG | MONDAY, MAY 14, 2012
- How To Optimize Your B2B White Papers For Google PWB MARKETING BLOG | THURSDAY, OCTOBER 27, 2011
- 10+ Ways To Use B2B Social Media In Your Business PWB MARKETING BLOG | TUESDAY, OCTOBER 25, 2011
- QR Codes: Is Your QR Code Secure? PWB MARKETING BLOG | FRIDAY, AUGUST 19, 2011
- B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel? PWB MARKETING BLOG | MONDAY, AUGUST 8, 2011
- Can Your Customers Find Your B2B Industrial Company Online? PWB MARKETING BLOG | WEDNESDAY, AUGUST 17, 2011
- Professional and Personal Social Media Identities, Should They be Separate? PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 19, 2012
- Newsjacking: What Is It and Why Should I Care PWB MARKETING BLOG | FRIDAY, JUNE 8, 2012
- First Impression of Google+ for Businesses PWB MARKETING BLOG | THURSDAY, JULY 7, 2011
- How Marketers Can Learn From Social Media In the Election PWB MARKETING BLOG | WEDNESDAY, FEBRUARY 8, 2012
- How Marketers Can Learn From Social Media In the Election PWB MARKETING BLOG | WEDNESDAY, FEBRUARY 8, 2012
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