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| | PAUL GILLIN
APRIL 13, 2011 [Youtube] How to Promote an Event with Social Media
Create SlideShare and YouTube channels for your event. Be sure to point to your event site from the SlideShare and YouTube profile pages. Embed media from your SlideShare and YouTube channels on your event website. Send a summary e-mail to all attendees with referrals to conference materials on SlideShare and YouTube. Events of all sizes. AcmeForums). AcmeForum ).
| | PAUL GILLIN
AUGUST 4, 2011 [Youtube] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook. Let’s look at some examples of what they do well. Takeaways.
OCTOBER 3, 2013 | PAUL GILLIN
[Youtube] Bidding Fond Farewell to BtoB Magazine
JULY 29, 2013 | PAUL GILLIN
[Youtube] When Bad News is Good
JULY 19, 2013 | PAUL GILLIN
[Youtube] Not Dead Yet: Blogging’s Popularity Surges Among F500
JUNE 29, 2013 | PAUL GILLIN
[Youtube] Gordon Gekko is So Last Century
JUNE 12, 2013 | PAUL GILLIN
[Youtube] TheCUBE is Traveling Tech TV
FEBRUARY 20, 2013 | PAUL GILLIN
[Youtube] Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals
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| | PAUL GILLIN
DECEMBER 16, 2010 [Youtube] The End of ‘Social Media’
Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. This is the time of year when a lot of people make predictions. ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. Stunning. Barnum, BTW).
| | PAUL GILLIN
OCTOBER 10, 2012 [Youtube] What Makes a Good B2B Online Video
really like YouTube’s “relative audience retention” metric, which shows a video’s ability to retain viewers during playback by comparing it to all YouTube videos of similar length. In the early days of YouTube a lot of companies posted videos simply because they could. shared some opinions with him, but why not share them with everybody else as well?
| | PAUL GILLIN
AUGUST 26, 2011 [Youtube] Social Marketing Wisdom from the Insurance Industry – Really
The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. John Hancock recently launched its first blog, Build4Success , and it’s posted nearly 40 videos on YouTube. YouTube has been one of its early successes. Farmers Insurance for example, hasn’t accumulated 2.3 million Facebook likes by boring people. With 1.3
| | PAUL GILLIN
NOVEMBER 28, 2011 [Youtube] As Business Goes Social, CIOs Sit on Sidelines
large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. Same Old Song and Dance.
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PAUL GILLIN | FRIDAY, JULY 19, 2013 [Youtube] Not Dead Yet: Blogging’s Popularity Surges Among F500
Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. 'There’s no fluff in the press release, so I’ll just excerpt it word for word. Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. And they’ve been doing it every year since 2008, which makes the trending data particularly useful. Charts. MORE >>
PAUL GILLIN | THURSDAY, JULY 8, 2010 [Youtube] Oracle’s Social Media Policy
Remember that you may be viewed as endorsing any Web video (whether hosted by YouTube or elsewhere) or other content you link to from your blog or posting, whether created by you, by other Oracle employees, or by third parties, and the Social Media Participation Policy applies to this content. With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. version from six months ago can be found here. This is a nice, concise document that covers all the bases I can think of. Twitter, social networking sites). MORE >>
PAUL GILLIN | WEDNESDAY, DECEMBER 1, 2010 [Youtube] Five Lessons From the Web 2.0 Summit
If you can’t fork over the $4,200 (and thanks to John Battelle and my friends at Procter & Gamble, I didn’t have to), it’s worth tuning in to the YouTube archive or watching the streamed coverage from next year’s event. If you can’t fork over the $4,200 (and thanks to John Battelle and my friends at Procter & Gamble, I didn’t have to), it’s worth tuning in to <a href= [link] >the YouTube archive</a> or watching the streamed coverage from next year’s event. I had a chance to attend the recent Web 2.0 and Twitter. Here are five key insights I took away. MORE >>
PAUL GILLIN | WEDNESDAY, NOVEMBER 24, 2010 [Youtube] Oracle’s Updated Social Media Policy
Remember that you may be viewed as endorsing any Web video (whether hosted by YouTube or elsewhere) or other content you link to from your blog or posting, whether created by you, by other Oracle employees, or by third parties, and the Social Media Participation Policy applies to this content. Dated 11/22/10. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. This is a well-crafted policy. The Oracle Social Media Participation Policy applies to. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., blogs. oracle. MORE >>
PAUL GILLIN | THURSDAY, MARCH 24, 2011 [Youtube] B2B Blogging Gets Publishing Discipline
Instead of blitzing the market with press releases following the October 28 rollout, it focused its energies on a multi-author blog , Twitter account and YouTube channel to deliver a steady stream of updates on topics that address a variety of customers ranging from designers to purchasing VPs. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. 27 of the PDF). Holy cow! MORE >>
- [Youtube] Cool & Useful Sites for the Holidays PAUL GILLIN | SUNDAY, DECEMBER 18, 2011
- [Youtube] The Changing Rules of B2B Marketing PAUL GILLIN | THURSDAY, JUNE 17, 2010
- [Youtube] Bidding Fond Farewell to BtoB Magazine PAUL GILLIN | THURSDAY, OCTOBER 3, 2013
- [Youtube] My New Book, ‘Attack of the Customers,’ is now available PAUL GILLIN | TUESDAY, DECEMBER 18, 2012
- [Youtube] Weinberger Wisdom PAUL GILLIN | FRIDAY, JUNE 4, 2010
- [Youtube] My Favorite Productivity Apps – Multimedia & Web PAUL GILLIN | MONDAY, NOVEMBER 8, 2010
- [Youtube] Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals PAUL GILLIN | WEDNESDAY, FEBRUARY 20, 2013
- [Youtube] An Intelligent Approach to Influence Measurement PAUL GILLIN | MONDAY, AUGUST 6, 2012
- [Youtube] When Bad News is Good PAUL GILLIN | MONDAY, JULY 29, 2013
- [Youtube] Social Marketing Wisdom From a True Practitioner PAUL GILLIN | THURSDAY, JANUARY 24, 2013
- [Youtube] Let Your People Speak! PAUL GILLIN | THURSDAY, FEBRUARY 24, 2011
- [Youtube] ComScore Data Illustrates But Also Obfuscates PAUL GILLIN | THURSDAY, MARCH 1, 2012
- [Youtube] Gordon Gekko is So Last Century PAUL GILLIN | SATURDAY, JUNE 29, 2013
- [Youtube] Transforming P&G PAUL GILLIN | FRIDAY, MARCH 9, 2012
- [Youtube] TheCUBE is Traveling Tech TV PAUL GILLIN | WEDNESDAY, JUNE 12, 2013
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