Paul Gillin

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. There’s no fluff in the press release, so I’ll just excerpt it word for word. And they’ve been doing it every year since 2008, which makes the trending data particularly useful. What is surprising is the sudden popularity of corporate blogs. That’s nearly a 50% increase. Charts.

Bidding Fond Farewell to BtoB Magazine

Paul Gillin

In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. My association with BtoB began as a happy accident. Related articles.

BtoB 101

What Makes a Good B2B Online Video

Paul Gillin

really like YouTube’s “relative audience retention” metric, which shows a video’s ability to retain viewers during playback by comparing it to all YouTube videos of similar length. In the early days of YouTube a lot of companies posted videos simply because they could. What companies have succeeded/failed at using videos for B2B marketing? Keep it brief.

Video 96

As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. Same Old Song and Dance.

When Bad News is Good

Paul Gillin

YouTube views are over 1 million. There is only one thing in the world worse than being talked about, and that is not being talked about. –Oscar Wilde, The Picture of Dorian Gray. Consider the case of Reza Aslan , a religious scholar and author of the controversial new book,  Zealot: The Life and Times of Jesus of Nazareth.  As of this moment, his book is the top seller on Amazon.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Just last week a woman who claimed she had been victimized in a contract dispute with a big Canadian retailer took her cause to YouTube and Facebook. With YouTube views averaging about 25,000 per day, her story caught the eye of mainstream media, which is usually the turning point at which things happen. Eleven months later,  Attack of the Customers  on sale on Amazon !

B2B Blogging Gets Publishing Discipline

Paul Gillin

Instead of blitzing the market with press releases following the October 28 rollout, it focused its energies on a multi-author blog , Twitter account and YouTube channel to deliver a steady stream of updates on topics that address a variety of customers ranging from designers to purchasing VPs. 27 of the PDF). For obvious reasons, I can’t identify the finalists). Holy cow! Publishers?

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook. Let’s look at some examples of what they do well. Takeaways.

Rules 56

Transforming P&G

Paul Gillin

Assumptions are breaking down, however, thanks to a willingness to change and the success of campaigns like last year’s Old Spice “ The Man Your Man Could Smell Like ,” which combined traditional TV advertising with a brilliant series of companion videos on YouTube. said what the heck. It was the best decision I’ve made in the last five years. Support From the Top.

Gordon Gekko is So Last Century

Paul Gillin

wish the IT organizations that still block Facebook and YouTube would get the message: Socializing has always been part of the workplace and is essential to worker satisfaction. More evidence that the values of the modern workforce are changing not just in the U.S. but worldwide comes from a new  Thomson Reuters survey of  more than 1,000 professionals in Brazil, China, India, the U.K.

ComScore Data Illustrates But Also Obfuscates

Paul Gillin

That’s pretty lame, considering that YouTube has had its own social networking layer for years and that the previous social layer on top of Gmail – Google Buzz – went nowhere. Here are some thoughts on what the numbers indicate and what they hide. It does that very well. New data from research firm ComScore Inc. That about sums up my experience. Give credit to Facebook.

The End of ‘Social Media’

Paul Gillin

Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. Stunning. Barnum, BTW).

Let Your People Speak!

Paul Gillin

IBM engineers celebrate Watson's victory (from an IBM YouTube video). This was documented in more than 30 videos that IBM posted on YouTube as well as chat sessions and group Q&A interviews on the website reddit.com. One reason I liked it so much is that IBM let scientists – instead of corporate suits – tell the story of their achievement. Tell Stories. Not really.

Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals

Paul Gillin

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500′s use of social media , and once again small companies outpace large ones. Ninety-two percent of the Inc. 500 after for years. Related articles.

TheCUBE is Traveling Tech TV

Paul Gillin

The interviews are streamed live online and archived on the SiliconANGLE Network channel on YouTube. The folks at Wikibon and SiliconANGLE have been traversing the country for the last two years with a cleverly packaged portable streaming video platform they call TheCUBE. At the recent EMC World Conference they blew through 72 video interviews. events innovation video

Five Lessons From the Web 2.0 Summit

Paul Gillin

If you can’t fork over the $4,200 (and thanks to John Battelle and my friends at Procter & Gamble, I didn’t have to), it’s worth tuning in to the YouTube archive or watching the streamed coverage from next year’s event. I had a chance to attend the recent <a href=&# [link] >Web 2.0 I had a chance to attend the recent Web 2.0 and Twitter. Here are five key insights I took away. 1.

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. John Hancock recently launched its first blog, Build4Success , and it’s posted nearly 40 videos on YouTube. YouTube has been one of its early successes. “We created more than 80% of our launch content in one day,&# Kaskey said. “It was a huge win for them. “.

An Intelligent Approach to Influence Measurement

Paul Gillin

But YouTube, Tumblr, WordPress and many other sources are pumped through its firehose. Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. This addresses the problem of lead quality, which is the biggest cause of sales waste.

My Favorite Productivity Apps – Multimedia & Web

Paul Gillin

We are all our own artists and layout editors these days, and with my crummy graphic design skills, I need all the help I can get. I use a lot of video in presentations, and have always gotten good performance from the free Foxreal YouTube FLV Downloader. It works with a lot more sites than just YouTube and cleanly downloads Flash video. Most are free, all are bargains. Photo/video.

RSS 2

Weinberger Wisdom

Paul Gillin

The most popular stuff on YouTube is about humans screwing up. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Here are my notes from David’s presentation this morning to the Mass. Apple is about art. We are the media.

Oracle’s Updated Social Media Policy

Paul Gillin

Remember that you may be viewed as endorsing any Web video (whether hosted by YouTube or elsewhere) or other content you link to from your blog or posting, whether created by you, by other Oracle employees, or by third parties, and the Social Media Participation Policy applies to this content. Dated 11/22/10. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. This is a well-crafted policy. The Oracle Social Media Participation Policy applies to. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., blogs. oracle.

Oracle’s Social Media Policy

Paul Gillin

Remember that you may be viewed as endorsing any Web video (whether hosted by YouTube or elsewhere) or other content you link to from your blog or posting, whether created by you, by other Oracle employees, or by third parties, and the Social Media Participation Policy applies to this content. With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. version from six months ago can be found here. This is a nice, concise document that covers all the bases I can think of. Twitter, social networking sites).

The Changing Rules of B2B Marketing

Paul Gillin

Technology leaders like Microsoft, IBM and Cisco had hundreds or thousands of employees blogging as early as 2005 and those same companies are now expanding their footprint into social networks like Facebook, YouTube and, overwhelmingly, Twitter. Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. Your feedback is welcome.

YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Everyone has seen those skippable pre-roll videos on YouTube, right? Trying to get ranked higher on YouTube by getting more views. Not true.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.

How To Make the Most of the YouTube Content Marketing Customer Journey

Act-On

We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. Generally, we come to YouTube videos through search. video from YouTube.

Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own. Media Infographic video YouTube

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. YouTube suggests a dimension size of 2560 x 1440 px. Social Media improve YouTube experience youtub

Using YouTube for Lead Generation

WindMill Networking

Twitter | Facebook | LinkedIn | Using YouTube for Lead Generation by Jayson Duncan - Maximize Social Business. Video YouTube The majority of companies are not using video in any way that provides any real ROI.  From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan.

How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

Why Can’t YouTube Do Drama?

Contently

Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red. Can you name a YouTube Red original?) Drama is hard.

Video Marketing How-To: YouTube vs. Your Website

Vidyard

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. Your videos on YouTube can have a variety of objectives — awareness building, generating subscribers, and driving traffic back to your website.

The New YouTube Guide for Brands

WindMill Networking

YouTube just released a resource that’s an early Christmas present to marketers: The YouTube Creator Playbook for Brands. This guide lets businesses know how they can be more successful on YouTube by looking at the ingredients of the secret sauce that has made others successful on the video platform. This is the third playbook that YouTube has … Continue Reading. The New YouTube Guide for Brands by Jayson Duncan - Maximize Social Business. YouTube

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait. 3m39s ).