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AUGUST 9, 2012 [Youtube] A Social Media Measurement Dashboard; One Approach
We’ll focus on Twitter, Google+, Facebook and YouTube. YouTube. YouTube. YouTube Analytics is the source for much YouTube metric data. YouTube (Likes Plus Comments Plus Shares)/ Total Posts. . A re your social media efforts working? That’s one of the most misunderstood questions in marketing today. There really is no “right” way to measure social media.
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MARCH 24, 2013 [Youtube] Content Marketing: Goals, Issues, Strategies
Client One: 4 website articles, 4 blog posts, 4 guest blog posts (for backlinks), 3 video scripts per month (for site and YouTube). I’ve been thinking about all this content marketing we’ve been exposed to lately. Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be.
OCTOBER 27, 2013 | NUSPARK
[Youtube] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
JUNE 8, 2013 | NUSPARK
[Youtube] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
MAY 5, 2013 | NUSPARK
[Youtube] 7 Recent or Unique Google Adwords features you should be utilizing today.
MARCH 24, 2013 | NUSPARK
[Youtube] Content Marketing: Goals, Issues, Strategies
DECEMBER 16, 2012 | NUSPARK
[Youtube] The 12 Days of Social Media; a Holiday Post
DECEMBER 9, 2012 | NUSPARK
[Youtube] 18 Ways to Promote Your White Paper for Lead Generation
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MAY 19, 2012 [Youtube] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
Here are some ways to find content to share: Blogs you subscribe to, Twitter feeds, Google Alerts, YouTube videos, and pages that your firm likes on Facebook. Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.
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DECEMBER 9, 2012 [Youtube] 18 Ways to Promote Your White Paper for Lead Generation
Whether placed on your landing page or YouTube, bloggers can easily embed the videos into their own blogs to share the white paper take-aways in a visual format. Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what? How do you promote it? Newsletter.
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MAY 5, 2013 [Youtube] 7 Recent or Unique Google Adwords features you should be utilizing today.
'When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. Every week we review the blogs and releases from the platforms we use, and test new features on ourselves first before recommending them to clients. Subscribe.
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OCTOBER 27, 2013 [Youtube] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. YouTube Targeting.
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NUSPARK | SATURDAY, JUNE 8, 2013 [Youtube] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
YouTube and website videos are one thing; but adding interactive apps to the videos is another, and Viewbix interactive overlays optimize videos for lead generation or engagement. 'Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. calculators, and pencil erasers. On the shelf were multiple SRDS books; each one the size of a phone book. Need a radio station in Miami?- look it up. I digress! Acquisio. MORE >>
NUSPARK | SUNDAY, NOVEMBER 4, 2012 [Youtube] A Brief Guide to Increasing Website Conversions with Video
Certainly on YouTube, but also video syndication sites like TubeMogul and Vimeo. . More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions. I’ve been reading various studies on the connection between video and conversion increase, and all have supported the use of video marketing as a key tool to increase engagement and conversions. Videos offer a number of benefits; most importantly: Videos allow you to demonstrate a product or solution simply. Here are some ways to make online videos effective: . Utilize testimonials. MORE >>
NUSPARK | THURSDAY, AUGUST 9, 2012 [Youtube] A Social Media Measurement Dashboard; One Approach
We’ll focus on Twitter, Google+, Facebook and YouTube. YouTube. YouTube. YouTube Analytics is the source for much YouTube metric data. YouTube (Likes Plus Comments Plus Shares)/ Total Posts. . In my humble opinion (maybe yours too), Twitter replies, Facebook Likes, Google +1s, and YouTube likes are not as relevant as more interactive engagements such as retweeting, commenting and sharing, which take more thought. A re your social media efforts working? That’s one of the most misunderstood questions in marketing today. REACH. We know that. MORE >>
NUSPARK | THURSDAY, MAY 3, 2012 [Youtube] An Overview of the Google Adwords Recent Changes & New Features
A multitude of targeting options- YouTube, Google Display Network, keyword targeting, channel targeting, topic targeting, and a variety of unit options. Note: Stay tuned for a more detailed post on how to promote videos on Google and YouTube, and how to generate leads with them. Pity those poor writers who’ve written books on Paid search and Google Adwords. There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update. Well, change is normal; just ask Google and Facebook. Ad Rotation Changes. link]. Grade: 3. MORE >>
NUSPARK | SUNDAY, SEPTEMBER 9, 2012 [Youtube] Online Display Advertising, Targeting, and Capturing Leads
The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The role of online display can be huge if executed properly and tracked accordingly. Lead generation and lead nurturing both can be done via a targeted display campaign. Many I have used myself for clients. Summary. MORE >>
- [Youtube] The 12 Days of Social Media; a Holiday Post NUSPARK | SUNDAY, DECEMBER 16, 2012
- [Youtube] A Lesson from Microsoft: Control Your Own Destiny NUSPARK | MONDAY, JANUARY 16, 2012
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