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Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Here are some ways to find content to share:  Blogs you subscribe to, Twitter feeds, Google Alerts, YouTube videos, and pages that your firm likes on Facebook.  Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. 

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

Whether placed on your landing page to spur conversions or YouTube, video is a powerful way to demonstrate the concepts in a white paper. Also, You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Sadly, it’s not going to do that if no one finds it.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

YouTube and website videos are one thing; but adding interactive apps to the videos is another, and Viewbix interactive overlays optimize videos for lead generation or engagement. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  calculators, and pencil erasers.  On the shelf were multiple SRDS books; each one the size of a phone book.  Need a radio station in Miami?- look it up.  Paid Search. Acquisio.

A Social Media Measurement Dashboard; One Approach

NuSpark

For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight.  We’ll focus on Twitter, Google+, Facebook and YouTube. YouTube. YouTube. YouTube Analytics is the source for much YouTube metric data. YouTube (Likes Plus Comments Plus Shares)/ Total Posts.  . REACH. Twitter.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. YouTube Targeting.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Whether placed on your landing page or YouTube, bloggers can easily embed the videos into their own blogs to share the white paper take-aways in a visual format. Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what?   How do you promote it? Video.

7 Recent or Unique Google Adwords features you should be utilizing today.

NuSpark

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  Sometimes we get reminded of features we haven’t used in awhile, but then might be appropriate for a client.  . NuSpark Marketing is approved to test these with clients. 

A Brief Guide to Increasing Website Conversions with Video

NuSpark

Certainly on YouTube, but also video syndication sites like TubeMogul and Vimeo.  . Videos offer a number of benefits; most importantly: Videos allow you to demonstrate a product or solution simply.  Pictures represent a thousand words, and thus a demo video explaining a process can easily show prospects how you solve problems. Here are some ways to make online videos effective:  .

A Social Media Measurement Dashboard; One Approach

NuSpark

For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight.  We’ll focus on Twitter, Google+, Facebook and YouTube. YouTube. YouTube. YouTube Analytics is the source for much YouTube metric data. YouTube (Likes Plus Comments Plus Shares)/ Total Posts.  . A re your social media efforts working?  That’s one of the most misunderstood questions in marketing today.  Social media marketing in theory isn’t all that different from traditional media (well it is, but).  REACH.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Retargeting.

Content Marketing: Goals, Issues, Strategies

NuSpark

Client One:  4 website articles, 4 blog posts, 4 guest blog posts (for backlinks), 3 video scripts per month (for site and YouTube). I’ve been thinking about all this content marketing we’ve been exposed to lately.  Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be.

An Overview of the Google Adwords Recent Changes & New Features

NuSpark

The Good: Contributes to branding as well as direct response.  A multitude of targeting options- YouTube, Google Display Network, keyword targeting, channel targeting, topic targeting, and a variety of unit options. Note: Stay tuned for a more detailed post on how to promote videos on Google and YouTube, and how to generate leads with them. Pity those poor writers who’ve written books on Paid search and Google Adwords. There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update.  Ad Rotation Changes. link]. link].

The 12 Days of Social Media; a Holiday Post

NuSpark

YouTube videos viewing. I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts.  In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. On the 12 th Day of Christmas, my content gave to me….  .

Popup Strategies: Popup Types and When to Use Them

NuSpark

When they click on the blog post, instead of seeing the content about widget-making regulation compliance, they see my popup which might look something like this… Here the entry popup is playing a similar role as the ads YouTube places in front of a popular video. The evidence is in. While they are annoying, popups work. Which type should you use? Types of Popups and When to Use Them.

A Lesson from Microsoft: Control Your Own Destiny

NuSpark

It doesn’t matter whether you have a Twitter, Facebook or YouTube presence. It’s nice to know that what happens in Vegas stays there. But with Microsoft’s announced departure from the Consumer Electronics Show, there will be fewer secrets in Glitter Gulch. Or not. Steve Ballmer’s opening-day keynote last week apparently conjured up a little déjà vu , with many of his product announcements having been heard before – more than once. There is even some speculation in the press and blogosphere that Microsoft’s decision to exit may not have been entirely its own. Times keep changing.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.

Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. YouTube suggests a dimension size of 2560 x 1440 px. Social Media improve YouTube experience youtub

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

Is YouTube Replacing the Printed Manual? [CHART]

It's All About Revenue

The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube.  In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month. Is YouTube Replacing the Printed Manual? So, how does this relate to documentation?

Using YouTube for Lead Generation

WindMill Networking

Twitter | Facebook | LinkedIn | Using YouTube for Lead Generation by Jayson Duncan - Maximize Social Business. Video YouTube The majority of companies are not using video in any way that provides any real ROI.  From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan.

How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

It's All About Revenue

In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer?  Or are they just browsing and moving on? by Andrew Stanbridge | Tweet this.

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

Junta 42

In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Content Marketing Examples Industry News and Trends Paid Advertising PNR YouTubelink]. 3.

The New YouTube Guide for Brands

WindMill Networking

YouTube just released a resource that’s an early Christmas present to marketers: The YouTube Creator Playbook for Brands. This guide lets businesses know how they can be more successful on YouTube by looking at the ingredients of the secret sauce that has made others successful on the video platform. This is the third playbook that YouTube has … Continue Reading. The New YouTube Guide for Brands by Jayson Duncan - Maximize Social Business. YouTube

YouTube Analytics Decoded

EMagine B2B Blog

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube Monitor.

Video Content: Facebook VS. YouTube in the Ring

Opentopic

Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Just because the internet is awash with articles about Facebook taking over YouTube, doesn't mean you need to dive in. YouTube. YouTube is more or less the destination, right? YouTube. it's all about the YouTube link. YouTube.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. YouTube On Your Site. YouTube Handbook. © 2008 YouTube, LLC Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510.

How Should Our Staffing Firm Use YouTube?

Haley Marketing

YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences. Create videos!

How YouTube Red Affects Your Brand

WindMill Networking

Last week YouTube launched a new service called YouTube Red; which allows subscribers to watch YouTube without having to watch any ads.  How YouTube Red Affects Your Brand by Jayson Duncan - Maximize Social Business. YouTubeThe service will also provide other features, such as the ability to download content to your device so that you can watch it offline, the ability to listen to audio from a video in […]. Author information. Jayson Duncan. This monthly Social Media and Video column is contributed by Jayson Duncan. Twitter | Facebook | LinkedIn |.

Add YouTube Closed Captioning—Create 30 Million Opportunities

Fathom

In the great wide world of video (mobile or not), something that many businesses seem drop from their radar is YouTube closed captioning. So, you hit up YouTube and find the channel you’ve been searching for in less than thirty seconds. How To Add Subtitles & Closed Captions To Your YouTube Videos. However, something is consistently missing from that content. UM, WHAT?

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

It's All About Revenue

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond! To YouTube and Beyond! Use video assets in email campaigns. Spice up a blog post.

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity.

Upcoming Changes to YouTube You MUST Know

WindMill Networking

YouTube recently announced a host of new features, additions and improvements that will be rolled out through the rest of the year. YouTube CEO Susan Wojcicki made these new, exciting changes the focus of her keynote speech at last month’s Vidcon event in Anaheim California. Upcoming Changes to YouTube You MUST Know by Jayson Duncan - Maximize Social Business. At Vidcon, a large video conference attracting thousands of video […]. Author information. Jayson Duncan. This monthly Social Media and Video column is contributed by Jayson Duncan. Video

How to Gain More Subscribers on YouTube

Vertical Response

Have you created and posted videos on YouTube only to realize they’re not garnering the engagement you’d hoped for? To be successful on YouTube, you need to build an engaged subscriber base. In In this short video, we show you how to use your existing YouTube videos to gain more qualified subscribers. All rights reserved.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have to link to it. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Views: 14,848. Share.

Hilarious YouTube Videos Guaranteed to Get You Through The Day

EMagine B2B Blog

That’s why today, in honor of the upcoming weekend (and Valentine’s Day) right around the corner, I thought I’d spread some online love and share some of my favorite Marketing YouTube videos. B2B Web Strategy Video YouTube Thursday’s can be rough days at the office. guarantee these hilarious videos will get you through today and the rest of your workweek. Click, Baby, Click.

Quick Tips For Optimizing Your YouTube Channel - #MarketingTechMin

Synecore

Whether you are looking to attract new YouTube subscribers or trying come up with a way to better deliver video content to current subscribers, it is in your brand''s best interest to take steps to optimize your YouTube Channel. Keep in mind that for many prospects, your YouTube channel and videos are their first interaction with your brand. Follow @jaceyleigh.

Revenge of the YouTubers: The Growing Power of Social Influence Marketing

Synecore

Sorry, dad, couldn’t sleep; you either, huh? I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. His YouTube channel, Clash of Clans Attacks , has over 600,000 subscribers. Mainstream Celebrity vs YouTube Personality.