| | | Marketing Interactions | |  Youtube | 8 articles |
| Page 1 of 1 | Previous | Next | MARKETING INTERACTIONS OCTOBER 14, 2012  The Role of Content in the B2B IT Buying Process YouTube is used by 49% primarily to receive tech advice from others. The 2012 Customer Engagement Study , conducted by IDG Enterprise and released at the end of September, focused on learning more about the role content plays in an IT Decision Maker's buying process. But then I wondered how many of those assets were sourced from the vendor they decided to buy from? Eight? " 2. | MARKETING INTERACTIONS MAY 2, 2012 B2B Content Strategy Should Never Be a Wallflower If a buyer watches a video on your YouTube! A B2B content marketing strategy should never be contained in a silo. First of all, to be literal, a silo is a dugout, cave or shelter for grain. Secondly, it denotes walls and barriers that keep its contents apart from everything else. B2B content marketing strategy must lead somewhere. It should be based on a continuum that matches the needs of prospects and customers wherever they may be in the experience at any time. The issue I see often, is that content marketing is an add-on to everything else that marketers have on their plates. | | | | | |
| MARKETING INTERACTIONS MAY 15, 2010 The Impact of Social on B2B Brand Personality Twitter, LinkedIn, Facebook, blogs, YouTube, Slideshare, industry community portals, etc.). One of the things made noticeable through social media participation is the personality of a previously impersonal B2B brand. Whether or not the company has individuals participating on their behalf or flies under the avatar of a company logo, the audience has greater access to what makes the company tick. In other words, personality shines through. So, what happens when your audience applies their filter to that experience? We all have filters. Look at the ratio of followers to following. | MARKETING INTERACTIONS JUNE 6, 2010 Webinar Q&A: Content is Marketing Currency Post your slide decks to Slideshare, your videos to YouTube, and submit your articles to article submission sites – all with links back to your website. On Wednesday, I answered a question that had been asked during the webinar about how to improve a content strategy you already have with the post Take Your Content Marketing Up Stream. Today, I'd like to address some of the other questions that were asked during the Content is Marketing Currency Webinar sponsored by GoToWebinar. Off the top, here are a few ideas: Content syndication is a great way to get your content out. and more. | MARKETING INTERACTIONS JUNE 8, 2009 Use an "Exclusive" Mindset for B2B Nurturing on YouTube? The biggest consideration for B2B Lead Nurturing is often the continuous need for fresh content. If your prospects' buying cycle has lengthened, you need even more content to keep your B2B lead nurturing program rolling forward. But even more than that, you need content that pulls people forward in their consideration to buy from your company. Just staying in touch isn't enough to generate movement. wrote about this concept in my post, Strategy Beyond the Send. I'd like to present an extension idea to that post. Let's talk about privilege. You get the point. | MARKETING INTERACTIONS AUGUST 21, 2007  Innovation, Observable Facts & The Unexpected - Marketing Interactions think it's really exciting how many new amazing amateur videos--that in the days before YouTube would never reached the public--are now getting a lot of attention. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Please try again. | | | | | | | |
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MARKETING INTERACTIONS | THURSDAY, MAY 29, 2008  Are your words the ones your customers use? - Marketing Interactions
By the way these could be words or "non words" like, do they use structured language ( 1,2,3), first person, complex words, emoticons, reference to a specific youtube video. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Have you ever listened to the way people talk? No, I mean really listened. Is what theyre saying what youre hearing, or do you translate their words into ones youre comfortable with? Why, you ask? MORE >> -
MARKETING INTERACTIONS | MONDAY, AUGUST 18, 2008  Social Intentions Are Not Enough - Marketing Interactions
They created four videos and posted them on YouTube (since yanked) about the fact that you wont find pyramids, Sasquatch, the Eiffel Tower or be able to climb Mt. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Content Design for Nurturing Insights » August 18, 2008 Social Intentions Are Not Enough More marketers are sticking their toes in the water and grappling with how to include social media in their campaigns. MORE >>
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