| | | Marketing Genius Blog | |  Youtube | 6 articles |
| Page 1 of 1 | Previous | Next | MARKETING GENIUS BLOG JULY 7, 2010 Advanced Techniques that Takes Email to the Next Level The popularity of Youtube has shown that people love video, so why not use that in email? In the past months, I’ve written a lot about best practices for email marketing. In this post I’d like to look at a couple of advanced email marketing techniques that can take email marketing to the next level. Video in Email. Emails are usually very text-rich, with at most a couple of supporting images. To increase engagement it would be nice to add more dynamic content. The challenge is that email clients can’t play video in the message itself, so we’ll have to use a trick. | MARKETING GENIUS BLOG MAY 4, 2010 Is Social Media a Demand Gen Tool? Specialized social networks (Youtube, Slideshare, Yelp). Social Media is arguably one of the hottest topics in marketing today, and every company tries to do at least some Social Media. But does it help with demand generation and lead generation? Social Media. Before we jump into the different tactics, I’d like to mention a couple of Social Media tactics that could possibly be used for demand generation: Blogging. Microblogging (Twitter, Facebook & LinkedIn status updates). Generic social networks (LinkedIn, Facebook). Online communities for customers, partners, prospects, etc. | | | | | |
| MARKETING GENIUS BLOG MARCH 30, 2010 Need a Social Marketing Plan? You’ll also discover how to use Facebook, Twitter, LinkedIn, YouTube, Foursquare and Groupon to attract high-caliber customers and grow your business during this economic slump. By now you’ve heard the buzz about Social Media Success Summit 2010 —an online social media conference. If you haven’t, here’s a story to prove that social media marketing works: Successful Social Marketing Strategies. few months ago, Michael Stelzner (the guy who wrote the book on white papers) founded a site called Social Media Examiner. This all took place via social media. Digg this! | MARKETING GENIUS BLOG DECEMBER 17, 2009 3 Key Takeaways from “Socialize Your Company” We plan to answer these questions in greater depth, but for now, here are some of the main tools mentioned for conversing and measuring: Twitter, Blogs, LinkedIn, Facebook & YouTube, Google alerts, Twitter search, gURLs , Hootsuite , or Tweet Deck, and Radian 6. Today our CEO David Thompson and Paul Dunay , a social marketing expert & author of Facebook for Dummies to discussed how to “Socialize Your Company.&#. Here are three takeaways from today’s session: 1. Social media is already mainstream. 60% of Americans say they interact with companies on the social web. Tweet This! | MARKETING GENIUS BLOG DECEMBER 11, 2009 4 (More) Questions for a Social Media Fanatic 16K video views on YouTube, over 6000 branded channel views, 46 subscribers, and 60x syndication. Edward (Ed) Brice is the SVP of Marketing at Lumension and is passionate - dare I say a fanatic- about social media. Not surprisingly he’s leading the charge at Lumension as he looks to imbue a social attitude into everything they do. For Part 1 of my interview with Ed click here. Can you describe why this is so important and why you think this might take off? Edward Brice. CEB: I don’t know that I’m a big fan. Part of me says that Google just socialized my website without my permission. | MARKETING GENIUS BLOG OCTOBER 21, 2009 Day 1 at MarketingProfs Digital Marketing Mixer (A Truly Social Mix) jaybaer: Don’t build your whole social media strategy on rented land (facebook, YouTube) - @ronploof #mpdm. Took a late night flight to Chicago, and lost my luggage along the way, to attend this year’s MarketingProfs Digital Marketing Mixer. Last year I had to split my time between booth duty and sessions but this year I had a “hall pass&# to take it all in. have to admit when I first saw the session lineup for this event, I was a little surprised at just how dominated it was by Social Media topics. How Big Brands Engage in Real time Conversations with Customers. | | | | | | | |
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