Industrial Marketing Today

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Social Media Usage by Engineers and Industrial Professionals

Industrial Marketing Today

Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeLast week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago. B2B Marketing Videos Social Media Marketing Corning Industrial Marketing Social media Video marketing videos YouTubeIndustrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. View Corning’s “A Day Made of Glass” Video.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%). The use of videos in content marketing is on the rise and this is reflected in the increase in the use of YouTube as a distribution channel. I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI).

Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

YouTube: Eagle Ford & Bakken Shale Oil: The New Rush For Black Gold. The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. Google the search phrase hydraulic fracturing blogs and it will return 2 million results! The facts, figures and the hype are mind-boggling.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. Some even consider it the original crowdsourcing platform for content. See chart). How do industrial companies benefit from a community forum?

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Another often-quoted marketing lesson is from Theodore Levitt who once told his M.B.A. students at Harvard: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.&# of Tiecas, Inc.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

Tactics: 73 blogs that target niches of long-tail phrases; content generated by in-house experts and not written by outside vendors; detailed bio and contact information on each blogger; a big ass button for “ Learn More – Email author ;” good use of videos from YouTube embedded within the posts and the use of every imaginable social media option. Here’s a one of their videos from YouTube.

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

For more, visit Indium’s blogs and their YouTube channel. Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. That mindset is even more important today if you don’t want to drown in the deluge of online content. Content marketing succeeds through quality, not quantity. View Joe’s presentation on SlideShare ).

Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

Manufacturer’s Marketing Video Becomes a YouTube Sensation. As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. That’s the power of inbound marketing with content. And now for the drum roll please…. Innovative Uses of QR Codes by the AEC Industry.

Cool Stuff Manufactured in America

Industrial Marketing Today

Visit Cool Stuff Being Made’s YouTube channel for more manufacturing videos. In the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.”. Manufacturing has been a bright spot for a while now in our economic recovery despite the anemic growth and sporadic hiring. During these holidays, I’d much rather talk about the good news instead of Wall Street’s roller coaster ride or the recent failure of the Super Committee. Click here to view the embedded video. Alfred J.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. How do you shift the focus from you or your company to your prospects and customers? Resources

Retrofitting Blogs and Converting Industrial Websites into Blog Sites

Industrial Marketing Today

Post them to social sharing sites like SlideShare and YouTube. I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. sure sign of that is the number of conversations that I have had recently with my current clients and new leads. They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. Publish charts and graphs of Performance and Characteristics data.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Have you struggled to answer that question? You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). Resources

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? In short, this is good, practical and actionable stuff and not some marketing theory.

How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

You can add text messages, full contact information, links to your social media profile, YouTube videos and invitations to webinars and events. Post them to your branded YouTube channel. In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well of content to tap into. I’m sure that’s not by accident but the result of forward thinking and a lot of hard work on the part of content marketers in those industries. How about you?

More Manufacturers Are Using Videos For Content Marketing

Industrial Marketing Today

Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). The proof of the pudding is in the eating or as some of my readers may prefer to shorten it to “the proof is in the pudding.” So I went to YouTube to confirm the report’s findings. Here are three examples that I found on YouTube. Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. Tyco Flow Control.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. In this post, I’m going to focus on content for the early stages of the buy cycle. One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. All Rights Reserved. Resources

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Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? The students had four weeks to design proposals.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. How do you drive more traffic?

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? What is effective content marketing? What is a content audit?

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. should know — I am an engineer too. Don’t! of Tiecas, Inc.

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Ardath Albee, CEO of Marketing Interactions, Inc. Copyright © 2010 Tiecas, Inc.

How Videos Tell Compelling Stories About Consulting Engineering

Industrial Marketing Today

Most of the videos on consulting engineering that I found on YouTube were from professional associations and universities and a few from engineering firms. You can view the videos on their YouTube channel. In an earlier post, (see More Manufacturers Are Using Videos For Content Marketing ) I had mentioned that 48% of manufacturers were using videos as part of their content marketing. That is slightly higher usage than other B2B marketers in general (41%). How about consulting engineering firms, do they use videos too? Careers in consulting engineering.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006. However, there’s no denying the low cost of email marketing. Share your ideas here.

SIC 5

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site. Resource

Optimizing Your WordPress Business Blog

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. However, none of that can happen until you drive lots of interested traffic to your business blog. An invisible blog doesn’t draw a crowd and neither will you have the opportunity to engage with them. Resources

SEO 5

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. For an eCommerce site that is easy, it is typically the value of transaction per visit.

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Johnson (GPJ). Robert G. Vallee Jr., Resources

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Let me end this post with a humorous video that I found on YouTube. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Do they really communicate better with our audience or are we as copywriters/content creators just being lazy? All Rights Reserved.

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Dawning of the Age of Content Marketing in the Industrial Sector

Industrial Marketing Today

Their site is packed with content in a variety of formats – articles, PDFs, videos and the use of social sharing options including their own YouTube channel. Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. If you are a B2B marketer who deals with engineering companies, you know how difficult it is to explain the true value of content marketing to upper management and the C-suite. As a result, many industrial companies remain in the dark about the power of content for inbound marketing. At least I couldn’t find any.

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? Solution: Curate content and make it easily searchable. Resources

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? Why should you care about your company’s website? Audit your existing content.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. And yes, it does cost money.