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How a small family business pulled off one of the greatest successes in YouTube history

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This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

Three YouTube stars share their intimate personal branding lessons

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I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.

Break the mold: Why content marketing needs to be like a chalupa

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Streaming video + YouTube + Blog + Slideshare. uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience. Notice in this one post he’s leveraged Facebook, Snapchat, YouTube and a private “see first” feature. Thinking like a media company.

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What are the most reliable content channels to connect with customers?

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YouTube subscribers. Joe sort of mashes together Tumblr/Medium/Instagram and Pinterest but I think the connection to a blog or YouTube community is distinct, important, and powerful for this reason: this is your most actionable audience because this is where the emotional connection resides. Just look at how many people are making millions off of personal YouTube channels.

Why “rich content” is central to your social media strategy

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blogging Content Marketing Podcasts Slideshare presentations Social Media best practices Social Media Strategy visual communication Writing best practices YouTube and video content marketing evergreen rich content social media best practices social media strategyBut first, I need to tell a story. Several years ago I became interested in a company called Klout. lesson in rich content.

Four online business rules that don’t exist any more

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They might be online English teachers, but they also run their blog monetization and do paid Youtube videos while selling their entrepreneurship knowledge via self-created courses. It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. The funny thing? My friend doesn’t have a background in finance. Wrong.

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The future of content marketing strategy

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Blogging best practices Content Shock economics of social media eMail marketing Internet marketing Leadership Marketing best practices marketing strategy Personalities of the social web Podcasts The Marketing Companion visual communication Writing best practices YouTube and video The future of content marketing strategyHow to maintain a cost-effective content creation strategy.

15 Amazing ways social media is changing the world

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The study provided examples where people in developing countries are receiving a valuable education primarily through YouTube videos. 3. The study provided examples where people in developing countries are receiving a valuable education primarily through YouTube videos. 3. What’s really going on is far more incredible. Here we go. 1. Public social media is conservative.

Snapchat engagement and other myths

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To earn my sustained attention, you are going to have to provide content that is through the roof entertaining, every day … Just like Facebook, YouTube and every other saturated channel. Click here if you can’t see this video to view on YouTube: Snapchat engagement. If you really want to tell a story, why not do a live stream or make a YouTube video?

Is there a “content pattern” that builds a brand?

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Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. Even an individual blogger?

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The strategy behind the content

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truly love this format and I’ll be posting the finished discussions on the blog and YouTube more often. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. It’s significant. Everything. Podcasting. Books. Video.

When all the hard work on social media … just doesn’t work

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created 146 blog posts, produced and hosted over a hundred Ray2Go and RayBunch YouTube Shows. You can view past Ray2Go shows on my YouTube Channel or the audio podcast on  Soundcloud. I’ve known Ray Hiltz for nearly five years. We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. What went wrong?

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Marketing: New architects of the customer experience?

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If you can’t view the video above, you can see it directly on YouTube: Brian Solis on marketing and the customer experience. If you can't view the video above, you can see it directly on YouTube: Brian Solis on marketing and the customer experience. The customer journey is more tangled than the power cords in my computer bag. And that is pretty tangled. Is it still relevant?

Case study: Social media engagement as a point of differentiation

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Now swing by their YouTube channel. Now swing by their YouTube channel. by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world. We have apps for this, tools for that … technological solutions are springing up daily, promising to solve the challenges currently faced by business owners and marketers. Engagement as differentiation. Many (most?)

Five ways to calm down and not be overwhelmed by social media change

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YouTube. So here are the top five networks being populated by marketers: - Facebook - Twitter - LinkedIn - G+ - YouTube. It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. Let’s look at a few ideas that serve as a calming effect for the social media hurricane. It is.

How do you make your content the signal instead of the noise?

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Content distribution Content Ignition Strategy Content Marketing Podcasts social media The Marketing Companion Traditional media and advertising YouTube and video content ignition content marketing marketing companion podcastsIt’s a difficult proposition and getting harder all the time. An unlikely source of content innovation — printed magazines and books. Check it out!

8 Practical applications for influence marketing

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Obviously brands want to get to know these YouTube stars and Snapchat gods and find clever ways to infiltrate their audiences. This is such an important advantage that some New York ad agencies are locking up exclusive relationships with YouTube and Snapchat stars, acting almost like a talent agency. 7. But my prediction did come true. It’s in a café in Berlin. The reason is simple.

Five simple ideas to cut your blogging time in half

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Once you create your video, upload it to YouTube and follow these steps to post it on a blog post: Find your YouTube video. Once you create your video, upload it to YouTube and follow these steps to post it on a blog post: - Find your YouTube video. I stumbled around and fumbled around for a long time when I started this blog. Never face a blank screen. Copy and improve.

33 Inspiring B2B digital marketing case studies

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Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. Once they put the webcast on YouTube, a viral marketing effect created 38,800 within 4 months. Is it harder or are we not looking hard enough? 778 contacts were engaged with a 70% open rate (vs. 10%), 2 engagement worth $250k in revenue.

5 Ways to distinguish your content and brand by using research

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On a past episode of The Beancast  (Bob Knorpp’s wonderful and well-produced marketing podcast) we discussed the fact that most people who view YouTube ads skip the ads just as soon as they can, five seconds in. By  Tom Webster, {grow} Community member. Here are five ways to do just that. 1. Answer the Question on Everyone’s Lips. Questions like this are everywhere, by the way.

A course correction for influence marketing measurement

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” She gave the example of a woman she follows religiously who does demos on YouTube about applying make-up. Of course the same thing is happening on Periscope, YouTube and blogs. Although creating snappy YouTube or Periscope content may seem easy to do, it probably requires about the same skill level a successful stand-up comedian, a commercial artist, or a TV news anchor.

Five ideas: Constructive engagement in destructive times

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Learning from insightful podcasts, reading well-written blog posts or watching YouTube tutorials instead of getting hooked on clickbait news channels. By Mars Dorian, {grow} Contributing Columnist. I’m not a kind man. It’s hard for me to easily connect with people, as I prefer to live & work inside my creative cave. So I didn’t. The one about us being damn direct.

The new guide to minimizing legal risks in Social Media Marketing

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Google+ : No YouTube video contests (e.g. contests contests that require posting videos on YouTube or posting YouTube videos on Google+). Don’t offer By Kerry Gorgone, {grow} Contributing Columnist A couple of years back, I wrote a post called “ the essential guide to minimizing legal risks in social media marketing.” Don’t use other people’s work (without permission).

What is the future of blogging?

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In fact, in order to grow the Six Pixels of Separation audience, a lot of the strategy has less to do with posting here – as a hub – and much more with turning this place into a receptacle for the myriad of places that content is now distributed through ( radio shows , business books , other digital spaces , magazines, YouTube and beyond). What is the future of blogging? Audio.

CEOs are finally embracing social. What does it mean to you?

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CEOs appearing in video, either on the company website or YouTube channel, is three times as high as it was in 2010 (54% and 18%, respectively). CEOs appearing in video, either on the company website or YouTube channel, is three times as high as it was in 2010 (54% and 18%, respectively). There was a great Harvard Business Review article recently on CEOs and social media. More than 1.7

There is no community on social media

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Instead of becoming part of a natural gathering of people on Facebook, LinkedIn or YouTube, they only focused on driving people to their own sites? Instead, I would probably take a fraction of that budget and create a really great public YouTube channel, for example. 3. Now that’s a headline that gets your attention, right? They’re not archived. Go to where the people are.

Recovering from my complete content marketing failure

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would then publish the videos of the interviews both on YouTube and on my blog (along with the show notes) and also re-purpose the audio tracks as episodes of a podcast. would then publish the videos of the interviews both on YouTube and on my blog (along with the show notes) and also re-purpose the audio tracks as episodes of a podcast. Luckily, I failed big and fast. In Conclusion.

How to be “Future Ready” for a career in marketing

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We watch YouTube, consuming content passively like we did watching “ I Love Lucy ” in the 1960s. We watch YouTube, consuming content passively like we did watching “I Love Lucy” in the 1960s. But seriously. Here are the trends I will be looking for and a few career-antidotes to make sure you are lean, mean and Future Ready! 1. The fourth marketing revolution.

10 soul-grabbing brands that prove you don’t need SEO to succeed

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” GoPro built its fanatic user base through a YouTube channel jam-packed with thrilling videos of customers skydiving, mountain biking, and deep-sea diving. Their “Birth of a Tool” hand-made documentary video series had more than 2 million YouTube views. He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?”

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Your social media strategy plan: Where do you START?

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While it may seem natural to immediately migrate to Facebook, Twitter and YouTube, don’t overlook other sites and even industry-specific platforms if you are in a market where competitors have a well-established social media presence. When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started.

7 Ideas to keep pace with the furious pace of social media change

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Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. “I give up,” she said. “I can’t keep up with all this social media change. I’m leaving the business.” Let’s be honest. Why keeping up with social media change is difficult. Form a support group.

12 Ideas to Ignite Your Content NOW

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In this red-hot competitive marketing world, “content” is not enough. The focus needs to  shift from writing to igniting –  content ignition ! If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world’s greatest movie script locked from view in a cold, dark vault. Here we go. Go long. Wrong.

Personal business lessons from 2015 and what you can learn from them

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Lesson:   Read blogs like Wired , FastCompany  and {grow} or subscribe to YouTube channels like Dnews (Discovery) where you learn more about upcoming tech impacting your (work) life. By Mars Dorian, {grow} Contributing Columnist. The end is nigh for 2015, which has been an interesting year for the online world, to say the least. My cousin from the countryside recently visited me in Berlin.

A guide to free and easy influencer research tools

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One idea is to combine this Kred output with the data from the free version of NOD3x , which provides insight into data coming from Google+ and YouTube. A few months ago I was at huge tech industry conference. sponsoring company had a massive LED “leaderboard” showing the leading influencers tweeting about the conference. That is so 2011. Today we need more than that right?

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