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How a small family business pulled off one of the greatest successes in YouTube history

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This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

Three YouTube stars share their intimate personal branding lessons

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I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.

Break the mold: Why content marketing needs to be like a chalupa

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Streaming video + YouTube + Blog + Slideshare. uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience. Notice in this one post he’s leveraged Facebook, Snapchat, YouTube and a private “see first” feature. Thinking like a media company.

Why “rich content” is central to your social media strategy

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blogging Content Marketing Podcasts Slideshare presentations Social Media best practices Social Media Strategy visual communication Writing best practices YouTube and video content marketing evergreen rich content social media best practices social media strategyBut first, I need to tell a story. Several years ago I became interested in a company called Klout. lesson in rich content.

5 Reasons most content marketing is FAR behind where it needs to be

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Blogging best practices Content distribution Content Ignition Strategy Content Marketing corporate communications economics of social media Facebook marketing Traditional media and advertising YouTube and video content marketing evergreen futurist social media marketing video content yikyakNo industry has been under more attack from emerging technologies than the press. That is so 2012.

The business case for unbranded content

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million times on Buzzfeed alone and has earned more than 110 million views on YouTube. The beauty of the film is that the content was about the content and the awkwardness of a first kiss, not about the clothes (although it did feature Wren clothing): If you can’t view this video in your browser, you can see it on YouTube: First Kiss. The answer? You make it about the problem.

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What are the most reliable content channels to connect with customers?

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YouTube subscribers. Joe sort of mashes together Tumblr/Medium/Instagram and Pinterest but I think the connection to a blog or YouTube community is distinct, important, and powerful for this reason: this is your most actionable audience because this is where the emotional connection resides. Just look at how many people are making millions off of personal YouTube channels.

What are the best social media platforms for your business?

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However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. One of the most common business dilemmas is figuring our where to start with social media marketing. need to make a very important point right up front. Let’s get started. It does not.

Snapchat engagement and other myths

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To earn my sustained attention, you are going to have to provide content that is through the roof entertaining, every day … Just like Facebook, YouTube and every other saturated channel. Click here if you can’t see this video to view on YouTube: Snapchat engagement. If you really want to tell a story, why not do a live stream or make a YouTube video?

15 Amazing ways social media is changing the world

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The study provided examples where people in developing countries are receiving a valuable education primarily through YouTube videos. 3. The study provided examples where people in developing countries are receiving a valuable education primarily through YouTube videos. 3. What’s really going on is far more incredible. Here we go. 1. Public social media is conservative.

The future of content marketing strategy

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Blogging best practices Content Shock economics of social media eMail marketing Internet marketing Leadership Marketing best practices marketing strategy Personalities of the social web Podcasts The Marketing Companion visual communication Writing best practices YouTube and video The future of content marketing strategyHow to maintain a cost-effective content creation strategy.

How do you make your content the signal instead of the noise?

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Content distribution Content Ignition Strategy Content Marketing Podcasts social media The Marketing Companion Traditional media and advertising YouTube and video content ignition content marketing marketing companion podcastsIt’s a difficult proposition and getting harder all the time. An unlikely source of content innovation — printed magazines and books. Check it out!

When all the hard work on social media … just doesn’t work

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created 146 blog posts, produced and hosted over a hundred Ray2Go and RayBunch YouTube Shows. You can view past Ray2Go shows on my YouTube Channel or the audio podcast on  Soundcloud. I’ve known Ray Hiltz for nearly five years. We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. What went wrong?

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A course correction for influence marketing measurement

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” She gave the example of a woman she follows religiously who does demos on YouTube about applying make-up. Of course the same thing is happening on Periscope, YouTube and blogs. Although creating snappy YouTube or Periscope content may seem easy to do, it probably requires about the same skill level a successful stand-up comedian, a commercial artist, or a TV news anchor.

Is there a “content pattern” that builds a brand?

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Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. Even an individual blogger?

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Marketing: New architects of the customer experience?

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If you can’t view the video above, you can see it directly on YouTube: Brian Solis on marketing and the customer experience. If you can't view the video above, you can see it directly on YouTube: Brian Solis on marketing and the customer experience. The customer journey is more tangled than the power cords in my computer bag. And that is pretty tangled. Is it still relevant?

8 Practical applications for influence marketing

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Obviously brands want to get to know these YouTube stars and Snapchat gods and find clever ways to infiltrate their audiences. This is such an important advantage that some New York ad agencies are locking up exclusive relationships with YouTube and Snapchat stars, acting almost like a talent agency. 7. But my prediction did come true. It’s in a café in Berlin. The reason is simple.

The strategy behind the content

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truly love this format and I’ll be posting the finished discussions on the blog and YouTube more often. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. It’s significant. Everything. Podcasting. Books. Video.

Case study: Social media engagement as a point of differentiation

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Now swing by their YouTube channel. Now swing by their YouTube channel. by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world. We have apps for this, tools for that … technological solutions are springing up daily, promising to solve the challenges currently faced by business owners and marketers. Engagement as differentiation. Many (most?)

Five simple ideas to cut your blogging time in half

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Once you create your video, upload it to YouTube and follow these steps to post it on a blog post: Find your YouTube video. Once you create your video, upload it to YouTube and follow these steps to post it on a blog post: - Find your YouTube video. I stumbled around and fumbled around for a long time when I started this blog. Never face a blank screen. Copy and improve.

Five ways to calm down and not be overwhelmed by social media change

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YouTube. So here are the top five networks being populated by marketers: - Facebook - Twitter - LinkedIn - G+ - YouTube. It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. Let’s look at a few ideas that serve as a calming effect for the social media hurricane. It is.

33 Inspiring B2B digital marketing case studies

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Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. Once they put the webcast on YouTube, a viral marketing effect created 38,800 within 4 months. Is it harder or are we not looking hard enough? 778 contacts were engaged with a 70% open rate (vs. 10%), 2 engagement worth $250k in revenue.

What is the future of blogging?

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In fact, in order to grow the Six Pixels of Separation audience, a lot of the strategy has less to do with posting here – as a hub – and much more with turning this place into a receptacle for the myriad of places that content is now distributed through ( radio shows , business books , other digital spaces , magazines, YouTube and beyond). What is the future of blogging? Audio.

The new guide to minimizing legal risks in Social Media Marketing

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Google+ : No YouTube video contests (e.g. contests contests that require posting videos on YouTube or posting YouTube videos on Google+). Don’t offer By Kerry Gorgone, {grow} Contributing Columnist A couple of years back, I wrote a post called “ the essential guide to minimizing legal risks in social media marketing.” Don’t use other people’s work (without permission).

CEOs are finally embracing social. What does it mean to you?

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CEOs appearing in video, either on the company website or YouTube channel, is three times as high as it was in 2010 (54% and 18%, respectively). CEOs appearing in video, either on the company website or YouTube channel, is three times as high as it was in 2010 (54% and 18%, respectively). There was a great Harvard Business Review article recently on CEOs and social media. More than 1.7

There is no community on social media

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Instead of becoming part of a natural gathering of people on Facebook, LinkedIn or YouTube, they only focused on driving people to their own sites? Instead, I would probably take a fraction of that budget and create a really great public YouTube channel, for example. 3. Now that’s a headline that gets your attention, right? They’re not archived. Go to where the people are.

Recovering from my complete content marketing failure

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would then publish the videos of the interviews both on YouTube and on my blog (along with the show notes) and also re-purpose the audio tracks as episodes of a podcast. would then publish the videos of the interviews both on YouTube and on my blog (along with the show notes) and also re-purpose the audio tracks as episodes of a podcast. Luckily, I failed big and fast. In Conclusion.

Pulling our pants down: Personal branding with Chris Brogan

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Here’s Chris: If you can’t see this video in your stream, you can view it here on YouTube: Personal branding with Chris Brogan. lesson in the remarkable marketing power of reciprocity Three YouTube stars share their intimate personal branding lessons. Yes, that is a weird headline and you’re just going to have to go with the flow here for moment to understand it!

How to be “Future Ready” for a career in marketing

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We watch YouTube, consuming content passively like we did watching “ I Love Lucy ” in the 1960s. We watch YouTube, consuming content passively like we did watching “I Love Lucy” in the 1960s. But seriously. Here are the trends I will be looking for and a few career-antidotes to make sure you are lean, mean and Future Ready! 1. The fourth marketing revolution.

Highlights from my #SMMW keynote speech

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In fact over the last three years , 98 percent of all marketing dollars have gone to just seven platforms — Facebook, Twitter, YouTube, Google+, Instagram, LinkedIn and Pinterest. In fact over the last three years, 98 percent of all marketing dollars have gone to just seven platforms — Facebook, Twitter, YouTube, Google+, Instagram, LinkedIn and Pinterest. What a great event.

Personal business lessons from 2015 and what you can learn from them

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Lesson:   Read blogs like Wired , FastCompany  and {grow} or subscribe to YouTube channels like Dnews (Discovery) where you learn more about upcoming tech impacting your (work) life. By Mars Dorian, {grow} Contributing Columnist. The end is nigh for 2015, which has been an interesting year for the online world, to say the least. My cousin from the countryside recently visited me in Berlin.

10 soul-grabbing brands that prove you don’t need SEO to succeed

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” GoPro built its fanatic user base through a YouTube channel jam-packed with thrilling videos of customers skydiving, mountain biking, and deep-sea diving. Their “Birth of a Tool” hand-made documentary video series had more than 2 million YouTube views. He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?”

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7 Ideas to keep pace with the furious pace of social media change

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Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. “I give up,” she said. “I can’t keep up with all this social media change. I’m leaving the business.” Let’s be honest. Why keeping up with social media change is difficult. Form a support group.

Your social media strategy plan: Where do you START?

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While it may seem natural to immediately migrate to Facebook, Twitter and YouTube, don’t overlook other sites and even industry-specific platforms if you are in a market where competitors have a well-established social media presence. When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started.

3 Unusual networking lessons I’ve learned from improv

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But since I didn’t know much about improv, I watched a couple of Youtube videos and saw a bunch of guys and gals acting like young Jim Carrey tripping on illegal substances. But since I didn't know much about improv, I watched a couple of Youtube videos and saw a bunch of guys and gals acting like young Jim Carrey tripping on illegal substances. Golfers lifting weights?

12 Ideas to Ignite Your Content NOW

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In this red-hot competitive marketing world, “content” is not enough. The focus needs to  shift from writing to igniting –  content ignition ! If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world’s greatest movie script locked from view in a cold, dark vault. Here we go. Go long. Wrong.

A guide to free and easy influencer research tools

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One idea is to combine this Kred output with the data from the free version of NOD3x , which provides insight into data coming from Google+ and YouTube. A few months ago I was at huge tech industry conference. sponsoring company had a massive LED “leaderboard” showing the leading influencers tweeting about the conference. That is so 2011. Today we need more than that right?

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Submitting to Facebook and other content adjustments you need to make today

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Enjoy … Click here if you can’t see the video so you can view on YouTube: Social Media Office Hours with Marcus Sheridan. Click here if you can't see the video so you can view on YouTube: Social Media Office Hours with Marcus Sheridan. Something extraordinary happened the other day. If you don’t follow Marcus yet, please do. In fact, he a called me “bonkers.”

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Case Study: Denny’s flips its audience with a sassy social media strategy

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As Denny’s has proven through their use of  Twitter , Tumblr , YouTube , and other channels, breakfast can be a surprisingly compelling topic. As Denny’s has proven through their use of Twitter, Tumblr, YouTube, and other channels, breakfast can be a surprisingly compelling topic. The restaurant chain is re-inventing itself, led by a sassy social media strategy. Hashteroids?

25 ideas for your social media network strategy

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On YouTube you can link to your Twitter profile in your bio, and in the description section for videos. Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. It is really, really hard to get content to move. Why Twitter?

10 Ways to Say “Thank You” on Twitter

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If someone has shared one of your YouTube videos, or has shared a post with some of your videos embedded in it, you can send them a link to your YouTube channel inviting that person to subscribe to your channel (or a direct YouTube channel subscription link): “Thank you @johndoe! Don’t miss any of my new videos subscribing to my YouTube channel here, John => [link].

The new urgency to create sticky content for Facebook

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Facebook is already getting 4 billion video views per day , rvialing YouTube! One of the challenging things about marketing today is that the rules of engagement are constantly shifting. Often, a strategy that worked yesterday will not work today. You keep scrolling and happen upon a post your cousin shared detailing everything she did and saw on her recent trip. And, it makes sense. Yikes.

Hard lessons agency customers need to learn about social media marketing

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While it’s true that it may cost nothing to set up a Facebook page, Twitter account or YouTube channel, the real price of social media is often mis-judged. While it’s true that it may cost nothing to set up a Facebook page, Twitter account or YouTube channel, the real price of social media is often mis-judged. By Leah Schultz, {grow} Community Member. So I did that. It’s free.

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