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How a small family business pulled off one of the greatest successes in YouTube history

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This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

Three YouTube stars share their intimate personal branding lessons

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I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.

Four marketing mega trends nobody’s talking about

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Artificial Intelligence Big Data and Analytics Content Marketing Content Shock Facebook marketing futurist Google techologies Influence and Power Influence marketing Mobile marketing Return On Influence Social Media best practices Social Media Strategy Twitter YouTube and video google + mark schaefer marketing trends. By Mark Schaefer. The predictions will be … predictable: More video!

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Five new content forms rocking the marketing airwaves

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Content Marketing corporate communications Infographics innovation Mobile marketing visual communication YouTube and video ceros content marketing digital innovation infographic tools mobile marketingBy Mark Schaefer. If we can’t achieve reach for our content organically, or at a reasonable cost, the market would find fresh new formats to get our content out to the masses. link].

Break the mold: Why content marketing needs to be like a chalupa

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Streaming video + YouTube + Blog + Slideshare. uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience. Notice in this one post he’s leveraged Facebook, Snapchat, YouTube and a private “see first” feature. Thinking like a media company.

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The business case for unbranded content

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million times on Buzzfeed alone and has earned more than 110 million views on YouTube. The beauty of the film is that the content was about the content and the awkwardness of a first kiss, not about the clothes (although it did feature Wren clothing): If you can’t view this video in your browser, you can see it on YouTube: First Kiss. The answer? You make it about the problem.

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How do I find time to create content? 25 Ideas!

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But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you. By Mark Schaefer. I’ve never met a person who says they have too much time, especially when it comes to creating content! Everybody has the same time to create content, but not everybody makes it a priority. Focus. Don’t try to be everywhere and on every platform. Vacation?

Social media giants tighten their grip on small content producers

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Youtube’s your place to be. The newest social media giant to limit one’s content marketing is the video platform — and second biggest search engine — YouTube. Within a couple of days of the announcement, many YouTube stars with millions of subscribers have lost the ability to monetize their videos. What else have YouTube, Twitter, and Facebook in common?

Why “rich content” is central to your social media strategy

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blogging Content Marketing Podcasts Slideshare presentations Social Media best practices Social Media Strategy visual communication Writing best practices YouTube and video content marketing evergreen rich content social media best practices social media strategyBut first, I need to tell a story. Several years ago I became interested in a company called Klout. lesson in rich content.

8 Strategies to stand out when you’re late to the content marketing game

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There are more than 1,000 blog posts and 400 hours of YouTube video uploaded every minute  in a never-ending war for attention. In 2013, YouTube came out with a very useful whitepaper describing the three kinds of content created by every successful brand. By Mark Schaefer. Content budgets are soaring, content output is exploding. Move to an unsatured social platform. Content quality.

The future of content marketing strategy

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Blogging best practices Content Shock economics of social media eMail marketing Internet marketing Leadership Marketing best practices marketing strategy Personalities of the social web Podcasts The Marketing Companion visual communication Writing best practices YouTube and video The future of content marketing strategyHow to maintain a cost-effective content creation strategy.

How to become an influencer (even if you’re a little guy!)

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”) If you’re not good at writing, you may consider YouTube or a podcast. Only now am I thinking of diversifying my content into a YouTube channel. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee. Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. You’re wrong.

15 Amazing ways social media is changing the world

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The study provided examples where people in developing countries are receiving a valuable education primarily through YouTube videos. 3. The study provided examples where people in developing countries are receiving a valuable education primarily through YouTube videos. 3. What’s really going on is far more incredible. Here we go. 1. Public social media is conservative.

Is there a “content pattern” that builds a brand?

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Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. Even an individual blogger?

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Four online business rules that don’t exist any more

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They might be online English teachers, but they also run their blog monetization and do paid Youtube videos while selling their entrepreneurship knowledge via self-created courses. It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. The funny thing? My friend doesn’t have a background in finance. Wrong.

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Snapchat engagement and other myths

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To earn my sustained attention, you are going to have to provide content that is through the roof entertaining, every day … Just like Facebook, YouTube and every other saturated channel. Click here if you can’t see this video to view on YouTube: Snapchat engagement. If you really want to tell a story, why not do a live stream or make a YouTube video?

20 Ideas to super-charge your social media network

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On YouTube you can link to your Twitter profile in your bio, and in the description section for videos. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. Don’t wait for it to happen. Team up.

The strategy behind the content

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truly love this format and I’ll be posting the finished discussions on the blog and YouTube more often. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. It’s significant. Everything. Podcasting. Books. Video.

Why traditional journalism and social influence are blurring

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Last year I got to meet Bethany Mota , a huge YouTube star and one of the most influential people on the web. By Mark Schaefer. At the recent Dell-EMC World event, Dell’s global communications director said that a growing number of people who used to identify themselves as journalists or analysts are identifying themselves as “social influencers.” ” She said that this digital transformation was happening before our eyes, right in the press room. Of the 300 press representatives attending the event, nearly 60 also identified themselves as social influencers.

Marketing: New architects of the customer experience?

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If you can’t view the video above, you can see it directly on YouTube: Brian Solis on marketing and the customer experience. If you can't view the video above, you can see it directly on YouTube: Brian Solis on marketing and the customer experience. The customer journey is more tangled than the power cords in my computer bag. And that is pretty tangled. Is it still relevant?

The State of Video Streaming

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YouTube faces criticism for changing their policies. Speaking of video stars, in late August YouTube clarified its  Advertiser-friendly Content Guidelines. The The guidelines, YouTube insists, had always been in place. However, the newly-clarified guidelines could prohibit a lot of standard YouTube fair from earning revenue. Kiki Schirr, {grow} Contributing Columnist.

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Case study: Social media engagement as a point of differentiation

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Now swing by their YouTube channel. Now swing by their YouTube channel. by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world. We have apps for this, tools for that … technological solutions are springing up daily, promising to solve the challenges currently faced by business owners and marketers. Engagement as differentiation. Many (most?)

Five ways to calm down and not be overwhelmed by social media change

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YouTube. So here are the top five networks being populated by marketers: - Facebook - Twitter - LinkedIn - G+ - YouTube. It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. Let’s look at a few ideas that serve as a calming effect for the social media hurricane. It is.

33 Inspiring B2B digital marketing case studies

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Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. Once they put the webcast on YouTube, a viral marketing effect created 38,800 within 4 months. Is it harder or are we not looking hard enough? 778 contacts were engaged with a 70% open rate (vs. 10%), 2 engagement worth $250k in revenue.

Why traditional journalism and social influence are blurring

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Last year I got to meet Bethany Mota , a huge YouTube star and one of the most influential people on the web. By Mark Schaefer. At the recent Dell-EMC World event, Dell’s global communications director said that a growing number of people who used to identify themselves as journalists or analysts are identifying themselves as “social influencers.” ” She said that this digital transformation was happening before our eyes, right in the press room. Of the 300 press representatives attending the event, nearly 60 also identified themselves as social influencers.

8 Practical applications for influence marketing

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Obviously brands want to get to know these YouTube stars and Snapchat gods and find clever ways to infiltrate their audiences. This is such an important advantage that some New York ad agencies are locking up exclusive relationships with YouTube and Snapchat stars, acting almost like a talent agency. 7. But my prediction did come true. It’s in a café in Berlin. The reason is simple.

Cutting, pasting, and going to court. Know your copyright rights

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You can choose to embed (most sites like YouTube give you the code for that), but make sure that the way it’s displayed makes it clear the video isn’t your own original work. By Kerry Gorgone, {grow} Contributing Columnist. As an attorney, all I want is for my friends and colleagues to avoid legal hassles. All you want is to create effective content and score big with marketing campaigns. But But the legal department keeps killing your mojo with their copyright concerns. Frustrating as this experience can be, it’s important realize that our mission as lawyers is not to ruin your fun.

Five simple ideas to cut your blogging time in half

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Once you create your video, upload it to YouTube and follow these steps to post it on a blog post: Find your YouTube video. Once you create your video, upload it to YouTube and follow these steps to post it on a blog post: - Find your YouTube video. I stumbled around and fumbled around for a long time when I started this blog. Never face a blank screen. Copy and improve.

The new guide to minimizing legal risks in Social Media Marketing

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Google+ : No YouTube video contests (e.g. contests contests that require posting videos on YouTube or posting YouTube videos on Google+). Don’t offer By Kerry Gorgone, {grow} Contributing Columnist A couple of years back, I wrote a post called “ the essential guide to minimizing legal risks in social media marketing.” Don’t use other people’s work (without permission).

CEOs are finally embracing social. What does it mean to you?

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CEOs appearing in video, either on the company website or YouTube channel, is three times as high as it was in 2010 (54% and 18%, respectively). CEOs appearing in video, either on the company website or YouTube channel, is three times as high as it was in 2010 (54% and 18%, respectively). There was a great Harvard Business Review article recently on CEOs and social media. More than 1.7

When all the hard work on social media … just doesn’t work

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created 146 blog posts, produced and hosted over a hundred Ray2Go and RayBunch YouTube Shows. You can view past Ray2Go shows on my YouTube Channel or the audio podcast on  Soundcloud. I’ve known Ray Hiltz for nearly five years. We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. What went wrong?

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Content marketing strategy: Start with questions, end with insights

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Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. By Mark Schaefer. great way to initiate your content marketing strategy is to “start with answers and end with insights.” Hub — Content that creates authority through evergreen storytelling. Hero — Epic content that goes viral. You can read about how these content types relate to SEO here. Rand Fishkin.

What is the future of blogging?

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In fact, in order to grow the Six Pixels of Separation audience, a lot of the strategy has less to do with posting here – as a hub – and much more with turning this place into a receptacle for the myriad of places that content is now distributed through ( radio shows , business books , other digital spaces , magazines, YouTube and beyond). What is the future of blogging? Audio.

How to be “Future Ready” for a career in marketing

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We watch YouTube, consuming content passively like we did watching “ I Love Lucy ” in the 1960s. We watch YouTube, consuming content passively like we did watching “I Love Lucy” in the 1960s. But seriously. Here are the trends I will be looking for and a few career-antidotes to make sure you are lean, mean and Future Ready! 1. The fourth marketing revolution.

There is no community on social media

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Instead of becoming part of a natural gathering of people on Facebook, LinkedIn or YouTube, they only focused on driving people to their own sites? Instead, I would probably take a fraction of that budget and create a really great public YouTube channel, for example. 3. Now that’s a headline that gets your attention, right? They’re not archived. Go to where the people are.

7 Ideas to keep pace with the furious pace of social media change

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Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. “I give up,” she said. “I can’t keep up with all this social media change. I’m leaving the business.” Let’s be honest. Why keeping up with social media change is difficult. Form a support group.

Recovering from my complete content marketing failure

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would then publish the videos of the interviews both on YouTube and on my blog (along with the show notes) and also re-purpose the audio tracks as episodes of a podcast. would then publish the videos of the interviews both on YouTube and on my blog (along with the show notes) and also re-purpose the audio tracks as episodes of a podcast. Luckily, I failed big and fast. In Conclusion.

Your social media strategy plan: Where do you START?

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While it may seem natural to immediately migrate to Facebook, Twitter and YouTube, don’t overlook other sites and even industry-specific platforms if you are in a market where competitors have a well-established social media presence. When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started.

10 soul-grabbing brands that prove you don’t need SEO to succeed

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” GoPro built its fanatic user base through a YouTube channel jam-packed with thrilling videos of customers skydiving, mountain biking, and deep-sea diving. Their “Birth of a Tool” hand-made documentary video series had more than 2 million YouTube views. He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?”

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12 Ideas to Ignite Your Content NOW

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In this red-hot competitive marketing world, “content” is not enough. The focus needs to  shift from writing to igniting –  content ignition ! If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world’s greatest movie script locked from view in a cold, dark vault. Here we go. Go long. Wrong.