grow - Practical Marketing Solutions

Trending Sources

How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Streaming video + YouTube + Blog + Slideshare. uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience. Notice in this one post he’s leveraged Facebook, Snapchat, YouTube and a private “see first” feature. Thinking like a media company.

P2P 112

Social media giants tighten their grip on small content producers

grow - Practical Marketing Solutions

Youtube’s your place to be. The newest social media giant to limit one’s content marketing is the video platform — and second biggest search engine — YouTube. Within a couple of days of the announcement, many YouTube stars with millions of subscribers have lost the ability to monetize their videos. What else have YouTube, Twitter, and Facebook in common?

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

YouTube subscribers. Joe sort of mashes together Tumblr/Medium/Instagram and Pinterest but I think the connection to a blog or YouTube community is distinct, important, and powerful for this reason: this is your most actionable audience because this is where the emotional connection resides. Just look at how many people are making millions off of personal YouTube channels.

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

blogging Content Marketing Podcasts Slideshare presentations Social Media best practices Social Media Strategy visual communication Writing best practices YouTube and video content marketing evergreen rich content social media best practices social media strategyBut first, I need to tell a story. Several years ago I became interested in a company called Klout. lesson in rich content.

The future of content marketing strategy

grow - Practical Marketing Solutions

Blogging best practices Content Shock economics of social media eMail marketing Internet marketing Leadership Marketing best practices marketing strategy Personalities of the social web Podcasts The Marketing Companion visual communication Writing best practices YouTube and video The future of content marketing strategyHow to maintain a cost-effective content creation strategy.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

The study provided examples where people in developing countries are receiving a valuable education primarily through YouTube videos. 3. The study provided examples where people in developing countries are receiving a valuable education primarily through YouTube videos. 3. What’s really going on is far more incredible. Here we go. 1. Public social media is conservative.

Snapchat engagement and other myths

grow - Practical Marketing Solutions

To earn my sustained attention, you are going to have to provide content that is through the roof entertaining, every day … Just like Facebook, YouTube and every other saturated channel. Click here if you can’t see this video to view on YouTube: Snapchat engagement. If you really want to tell a story, why not do a live stream or make a YouTube video?

Four online business rules that don’t exist any more

grow - Practical Marketing Solutions

They might be online English teachers, but they also run their blog monetization and do paid Youtube videos while selling their entrepreneurship knowledge via self-created courses. It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. The funny thing? My friend doesn’t have a background in finance. Wrong.

Rules 82

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

On YouTube you can link to your Twitter profile in your bio, and in the description section for videos. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. Don’t wait for it to happen. Team up.

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. Even an individual blogger?

Build 96

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

There are more than 1,000 blog posts and 400 hours of YouTube video uploaded every minute  in a never-ending war for attention. In 2013, YouTube came out with a very useful whitepaper describing the three kinds of content created by every successful brand. By Mark Schaefer. Content budgets are soaring, content output is exploding. Move to an unsatured social platform. Content quality.

The strategy behind the content

grow - Practical Marketing Solutions

truly love this format and I’ll be posting the finished discussions on the blog and YouTube more often. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. It’s significant. Everything. Podcasting. Books. Video.

Marketing: New architects of the customer experience?

grow - Practical Marketing Solutions

If you can’t view the video above, you can see it directly on YouTube: Brian Solis on marketing and the customer experience. If you can't view the video above, you can see it directly on YouTube: Brian Solis on marketing and the customer experience. The customer journey is more tangled than the power cords in my computer bag. And that is pretty tangled. Is it still relevant?

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

Now swing by their YouTube channel. Now swing by their YouTube channel. by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world. We have apps for this, tools for that … technological solutions are springing up daily, promising to solve the challenges currently faced by business owners and marketers. Engagement as differentiation. Many (most?)

8 Practical applications for influence marketing

grow - Practical Marketing Solutions

Obviously brands want to get to know these YouTube stars and Snapchat gods and find clever ways to infiltrate their audiences. This is such an important advantage that some New York ad agencies are locking up exclusive relationships with YouTube and Snapchat stars, acting almost like a talent agency. 7. But my prediction did come true. It’s in a café in Berlin. The reason is simple.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. Once they put the webcast on YouTube, a viral marketing effect created 38,800 within 4 months. Is it harder or are we not looking hard enough? 778 contacts were engaged with a 70% open rate (vs. 10%), 2 engagement worth $250k in revenue.

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

YouTube. So here are the top five networks being populated by marketers: - Facebook - Twitter - LinkedIn - G+ - YouTube. It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. Let’s look at a few ideas that serve as a calming effect for the social media hurricane. It is.

Five simple ideas to cut your blogging time in half

grow - Practical Marketing Solutions

Once you create your video, upload it to YouTube and follow these steps to post it on a blog post: Find your YouTube video. Once you create your video, upload it to YouTube and follow these steps to post it on a blog post: - Find your YouTube video. I stumbled around and fumbled around for a long time when I started this blog. Never face a blank screen. Copy and improve.

When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

created 146 blog posts, produced and hosted over a hundred Ray2Go and RayBunch YouTube Shows. You can view past Ray2Go shows on my YouTube Channel or the audio podcast on  Soundcloud. I’ve known Ray Hiltz for nearly five years. We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. What went wrong?

Work 85

The new guide to minimizing legal risks in Social Media Marketing

grow - Practical Marketing Solutions

Google+ : No YouTube video contests (e.g. contests contests that require posting videos on YouTube or posting YouTube videos on Google+). Don’t offer By Kerry Gorgone, {grow} Contributing Columnist A couple of years back, I wrote a post called “ the essential guide to minimizing legal risks in social media marketing.” Don’t use other people’s work (without permission).

5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

grow - Practical Marketing Solutions

If you don’t believe me, check out any number of interview podcasts or YouTube videos out there for evidence. By Kerry Gorgone, {grow} Contributing Columnist. Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy , the ship’s doctor on the original “Star Trek” series. You get the idea. Study up. What causes does she care about?

What is the future of blogging?

grow - Practical Marketing Solutions

In fact, in order to grow the Six Pixels of Separation audience, a lot of the strategy has less to do with posting here – as a hub – and much more with turning this place into a receptacle for the myriad of places that content is now distributed through ( radio shows , business books , other digital spaces , magazines, YouTube and beyond). What is the future of blogging? Audio.

CEOs are finally embracing social. What does it mean to you?

grow - Practical Marketing Solutions

CEOs appearing in video, either on the company website or YouTube channel, is three times as high as it was in 2010 (54% and 18%, respectively). CEOs appearing in video, either on the company website or YouTube channel, is three times as high as it was in 2010 (54% and 18%, respectively). There was a great Harvard Business Review article recently on CEOs and social media. More than 1.7

How do you make your content the signal instead of the noise?

grow - Practical Marketing Solutions

Content distribution Content Ignition Strategy Content Marketing Podcasts social media The Marketing Companion Traditional media and advertising YouTube and video content ignition content marketing marketing companion podcastsIt’s a difficult proposition and getting harder all the time. An unlikely source of content innovation — printed magazines and books. Check it out!

How to be “Future Ready” for a career in marketing

grow - Practical Marketing Solutions

We watch YouTube, consuming content passively like we did watching “ I Love Lucy ” in the 1960s. We watch YouTube, consuming content passively like we did watching “I Love Lucy” in the 1960s. But seriously. Here are the trends I will be looking for and a few career-antidotes to make sure you are lean, mean and Future Ready! 1. The fourth marketing revolution.

There is no community on social media

grow - Practical Marketing Solutions

Instead of becoming part of a natural gathering of people on Facebook, LinkedIn or YouTube, they only focused on driving people to their own sites? Instead, I would probably take a fraction of that budget and create a really great public YouTube channel, for example. 3. Now that’s a headline that gets your attention, right? They’re not archived. Go to where the people are.

Recovering from my complete content marketing failure

grow - Practical Marketing Solutions

would then publish the videos of the interviews both on YouTube and on my blog (along with the show notes) and also re-purpose the audio tracks as episodes of a podcast. would then publish the videos of the interviews both on YouTube and on my blog (along with the show notes) and also re-purpose the audio tracks as episodes of a podcast. Luckily, I failed big and fast. In Conclusion.

A course correction for influence marketing measurement

grow - Practical Marketing Solutions

” She gave the example of a woman she follows religiously who does demos on YouTube about applying make-up. Of course the same thing is happening on Periscope, YouTube and blogs. Although creating snappy YouTube or Periscope content may seem easy to do, it probably requires about the same skill level a successful stand-up comedian, a commercial artist, or a TV news anchor.

7 Ideas to keep pace with the furious pace of social media change

grow - Practical Marketing Solutions

Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. “I give up,” she said. “I can’t keep up with all this social media change. I’m leaving the business.” Let’s be honest. Why keeping up with social media change is difficult. Form a support group.

10 soul-grabbing brands that prove you don’t need SEO to succeed

grow - Practical Marketing Solutions

” GoPro built its fanatic user base through a YouTube channel jam-packed with thrilling videos of customers skydiving, mountain biking, and deep-sea diving. Their “Birth of a Tool” hand-made documentary video series had more than 2 million YouTube views. He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?”

SEO 114

Personal business lessons from 2015 and what you can learn from them

grow - Practical Marketing Solutions

Lesson:   Read blogs like Wired , FastCompany  and {grow} or subscribe to YouTube channels like Dnews (Discovery) where you learn more about upcoming tech impacting your (work) life. By Mars Dorian, {grow} Contributing Columnist. The end is nigh for 2015, which has been an interesting year for the online world, to say the least. My cousin from the countryside recently visited me in Berlin.

Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

While it may seem natural to immediately migrate to Facebook, Twitter and YouTube, don’t overlook other sites and even industry-specific platforms if you are in a market where competitors have a well-established social media presence. When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started.

12 Ideas to Ignite Your Content NOW

grow - Practical Marketing Solutions

In this red-hot competitive marketing world, “content” is not enough. The focus needs to  shift from writing to igniting –  content ignition ! If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world’s greatest movie script locked from view in a cold, dark vault. Here we go. Go long. Wrong.

5 Ways to distinguish your content and brand by using research

grow - Practical Marketing Solutions

On a past episode of The Beancast  (Bob Knorpp’s wonderful and well-produced marketing podcast) we discussed the fact that most people who view YouTube ads skip the ads just as soon as they can, five seconds in. By  Tom Webster, {grow} Community member. Here are five ways to do just that. 1. Answer the Question on Everyone’s Lips. Questions like this are everywhere, by the way.

A guide to free and easy influencer research tools

grow - Practical Marketing Solutions

One idea is to combine this Kred output with the data from the free version of NOD3x , which provides insight into data coming from Google+ and YouTube. A few months ago I was at huge tech industry conference. sponsoring company had a massive LED “leaderboard” showing the leading influencers tweeting about the conference. That is so 2011. Today we need more than that right?

Tools 124

25 ideas for your social media network strategy

grow - Practical Marketing Solutions

On YouTube you can link to your Twitter profile in your bio, and in the description section for videos. Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. It is really, really hard to get content to move. Why Twitter?

The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

If you have a Google+ account, if you have Gmail, if you have a YouTube account, Google can not only factor in the things it normally looks at like links and content, but it can also look at some of that social stream data. Lee is the go-to-guy for digital marketing trends. He’s not only a thought leader, he’s an intense student of the best practices in our field. Can you scale?

SEO 111

Hard lessons agency customers need to learn about social media marketing

grow - Practical Marketing Solutions

While it’s true that it may cost nothing to set up a Facebook page, Twitter account or YouTube channel, the real price of social media is often mis-judged. While it’s true that it may cost nothing to set up a Facebook page, Twitter account or YouTube channel, the real price of social media is often mis-judged. By Leah Schultz, {grow} Community Member. So I did that. It’s free.

Agency 111