Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
JULY 24, 2013
It seems large brands are locked into YouTube battles to see who can come up with the most engaging, fun marketing campaign. When a video of an experiential marketing campaign goes viral on YouTube, consumers are actively engaging with the brand. However it was ‘witnessed’ by a MUCH wider audience with the YouTube video currently showing well over 24 million views.
Top Ten Guests on Marketing Made Simple TV
NOVEMBER 14, 2014
hope you enjoyed our list of the Top 10 guests on Marketing Made Simple TV, They are all great folks and nice to know, While this list demonstrates my ability to book awesome guests, I really miss the show, but they all still live on YouTube, Filed under: Find New Customers , Florida , Marketing Made Simple TV. Chief evangelist of Canva. https://www. canva.com / . Author of twelve books.
The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
AUGUST 2, 2013
They also hired a firm to do all the branding for Mad Marketing TV – logo, custom YouTube channel, etc. I booked all the guests and recorded the shows. Act-On edited and posted the shows to both YouTube and the Mad Marketing TV channel. What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. Hope you enjoy it.
How to Turn a White Paper into a Content Marketing Machine
MAY 22, 2013
To illustrate, take one of those white papers and: Shoot a video interview of the author, discussing key points from the white paper ( post this video to YouTube ). How Do You Turn Your New White Paper into a Content Marketing Machine? Ask YOUR questions during the show. Click the highlighted words for more. What if you had a comprehensive content marketing program instead?
Top 10 Guests on Marketing Made Simple TV
JANUARY 13, 2015
While this list demonstrates my ability to book awesome guests, I really miss the show, but they all still live on YouTube, What do you think of this post? Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced and we had great guests on the show, which I want to share with you. ” with them. Jim said “Jeff, you created the show.
The Awesome Power of Yes in Business and Life
JANUARY 26, 2015
All the shows still live on YouTube , though the show is no longer being done after my nasty fall. I’m now reading an awesome book. David Sable, Global CEO of Y&R. David’s now a good friend of mine. One of the things we discussed at breakfast was the power of saying”yes” We discussed how I got started hosting a TV show in the first place. He simply asked.
2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
DECEMBER 10, 2011
Every social media channel is seeing increased adoption, often by 15-20%: YouTube: 47% increase. Jeff Ogden of Find New Customers interviewed Joe Pulizzi for Mad Marketing TV (the most TV-Like show in the industry) this past week. You can watch his interview here. Go watch it now. and favorite the show too please.). By Joe Pulizzi, Content Marketing Expert. White papers (19% increase).
Job Descriptions and Resumes – A Badly Broken System in Need of Repair
MARCH 21, 2013
Click the link below to watch Lou’s webinar on YouTube. Buffer Job Descriptions matched to Resumes is a broken and dysfunctional process that’s badly in need of change. My belief was confirmed recently by a top expert. who confirmed my thoughts. Lou says that the process used by most companies is backwards and they should focus on performance rather than experiences.
How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
MAY 19, 2013
As always, we promoted it extensively across our syndication network – Marketing Made Simple TV, Social Media Club, FearlessCompetitor.com, Social Media Today, Business2Community, CustomerThink, B2B Marketing Zone, Alltop, YouTube, Vimeo, etc. Research based membership firm uses innovative approach using Marketing Made Simple TV to promote their offerings. million people each week.
Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it
MARCH 5, 2013
Facebook (75%) and Twitter (74%) are almost as commonly used, with YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), Pinterest (19%) and LinkedIn’s SlideShare (13%) also represented. Here, LinkedIn (34%) bested Facebook (19%) by far, with blogging (17%), Twitter (12%), customer communities (10%) and YouTube (5%) following. Twitter is too low too.).
Personally Inviting You to Join Me on Mad Marketing TV
FEBRUARY 26, 2012
You can find Mad Marketing TV at www.madmarketing.tv and on YouTube and all over the web. Mad Marketing TV is the world’s first TV-like marketing show and runs every Tuesday and Thursday, bringing you insights from top marketing experts and business leaders. Just do a Google search for “Mad Marketing TV.” Interviews & Guest Appearances Mad Marketing TV
What Do You Think of Find New Customers new video?
JANUARY 7, 2015
which is no longer being done, but it’s still on YouTube. Jeff Ogden of Find New Customers recently worked with Bob Turel, the Presentation Coach to create a new video for Find New Customers, based on the great marketing slogan “ Marketing looks for Mr. Right. Sales looks for Mr. Right Nows.” Why video? Here is our new video.
Weekend Summary of Highlights from the Fearless Competitor blog
MAY 18, 2013
And I shared the early YouTube version of her show with her. The weekend has arrived and this is a new thing we’re doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed. Here are some of the most popular posts from this week at this Fearless Competitor blog. Want to supercharge your WordPress blog? Very smart move!
Laugh and Learn with Find New Customers – Mac vs. PC updated
FEBRUARY 17, 2012
He’s also the host of Mad Marketing TV on YouTube. In his weekly B2B marketing show, Jeff Ogden of Find New Customers shares an important marketing lesson using wit and humor. Jeff Ogden is the President of the B2B demand generation and global marketing company Find New Customers. Marketing Laugh and Learn management-best-practices marketing-campaigns
More Awesome Guests Coming Up on Marketing Made Simple TV
MAY 19, 2012
Publishes at noon ET on Thursday, May 31st on YouTube and Marketing Made Simple TV.). Marketing Made Simple TV is really cranking now! Here are but two of the truly awesome guests coming up on the show. Each guest is interviewed by Jeff Ogden of Find New Customers. It runs every Thursday at noon ET. Interested in becoming a sponsor of the show- leads, branding, and good-will? Tons of fun.
6 Tips For Building a High Quality Blog Following
JANUARY 14, 2012
At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. Notice the (Editor’s note) on each item. Shane Snow is a New York-based tech journalist and co-founder of Contently.com , a marketplace for brand publishers and journalists. The beauty sample delivery service – and its blog – exploded in popularity. Editors Note) Amen.
How to turn a good white paper into a great lead generation piece
MARCH 8, 2011
Video interview of the author (YouTube). Great content or a great lead generation tool. What’s the difference? Do you want a trickle of leads or a flood? Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. Why go outside for creation of content? Then what do you do with it? How to Find New Customers. You post it.
Why Marketing Matters to You! – Mr./Ms. CEO
MAY 27, 2012
have an iPhone, an iPad, a blog, a Twitter account, a LinkedIn profile and a YouTube page. Marketing is critical to your business today – plain and simple. In this modern world, outbound strategies (phone calls and emails) are dropping fast in effectiveness. Your salespeople struggle to uncover real opportunities. So why do you insist on sending me emails? You are so right!”
How to Do Great Marketing with (Almost) Zero Money
MARCH 24, 2011
Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video). Maybe a text interview of a thought leader can become a YouTube video. Upload it to Slideshare, and add a YouTube video or audio to your presentation. What do they care about?
Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
JUNE 3, 2013
YouTube. “We believe everybody should be actively improving their own Google results without having to pay a company thousands of dollars to do it for them.” ” It took some time for Jeff Ogden to come around on this personal branding site, but I now have fully embraced BrandYourself.com. This is the story of why you need to as well. Want to see where you rank today? Quora.
If you don’t stop sending unsolicited emails, then you won’t be successful
MAY 7, 2012
profile , a company page on Linkedin , over 4,400 Twitter followers , a YouTube channel , a Slideshare channel and a Facebook company page. He’s also a professional writer and speaker for the Business Marketing Association. This is an actual email I received recently. My reaction to unsolicited emails is undoubtedly like others. It’s interesting to look at how I reacted to it.
Marketing as a Revenue Engine
APRIL 5, 2011
Interestingly, Find New Customers is doing virtually everything Informatica is recommending – Slideshare, YouTube, podcasts, blog, social media, etc. According B2B Lead Generation : Is Marketing Really a Revenue Engine? Great discussion on key issues facing business leaders. Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. Quality sales leads matter.
Should You Hire Your Demand Generation Leader from your Competitor?
MAY 1, 2013
Does he have a YouTube channel? A West Coast marketing recruiter wrote this to me a few days ago: “ Typically my clients are looking for someone who has a successful recent track record as a full-time, permanent employee, preferably coming out of a direct competitor. ” I have to ask a simple question. Is this a good or bad idea? And how do you define successful? Content.
Why hiring a search marketing firm is a waste of money
MARCH 14, 2011
Create content consistently - eBooks, white papers, podcasts, YouTube videos, SlideShare presentations (with audio), etc. Propagate that Sorry Search Marketing firms. We don’t need your help. If you’re like me, you get calls every week from search marketing firms like the one in this picture, offering to get your company to the top of Google organic search rankings. Amen, Mike.
Sales Lead Generation: The Hub and Spoke Marketing Approach
JULY 22, 2012
Blog articles, social media, pay per click, YouTube videos, Slideshare presentations, and links on your website all can drive people to that landing page. Hub and Spoke Marketing Plan from Find New Customers, Inc. This Slideshare presentation, with audio (IMHO – a best practice) shares a recommended approach to marketing campaigns by Jeff Ogden of the sales lead generation company Find New Customers. (By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Don’t confuse buyers with complexity. Keep it simple.
If you don’t ask, the answer is NO
OCTOBER 8, 2014
You can watch this interview on YouTube here. I recently had breakfast with the CEO of the massive ad agency Young and Rubicam and this quote was in the lobby. “ If you don’t ask, the answer is no. ” I agree 100%. How did I book the Chief Marketing Officer of GE, Beth Comstock, on Marketing Made Simple TV? The answer is simple. invited her. asked. Beth Comstock.
The Critical Importance of Marketing Specialization
NOVEMBER 5, 2014
Also, because I was the Creator and Host of Marketing Made Simple TV , which are still on Youtube, I’m fortunate to know so many top people in our industry, such as New York Times best-selling author Daniel Pink. I had the pleasure of interviewing Daniel on the show and he knows me. Why everyone needs to have a specialty, like mine in Marketing. Ruth Stevens. This story explains why.
3 Reasons why lead nurturing and scoring have NOTHING to do with software
AUGUST 1, 2011
We invite you to check out the Lead Nurturing and Scoring Service from Find New Customers or watch me explain the ideas on YouTube. B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG! Here are three reasons why Lead Nurturing and Scoring have NOTHING to do with software.
“How can we create a lot of great marketing content, really fast?”
JUNE 17, 2012
video clip posted to YouTube. Happy Father’s Day. If I had a dollar every time a prospect said that, I’d be a rich man indeed. Everyone needs more great marketing content to feed sales lead generation campaigns and to Feed the Beast of marketing automation. Content is the fuel of marketing automation. believe the answer to this need is the Rule of 5. Mike Volpe. Marketing
Presenting: The Best of Marketing Made Simple TV | “Secrets of the Great Communicators” featuring @NancyDuarte
JUNE 27, 2013
Marketing Made Simple TV premieres a new show every Thursday at noon ET/9am PT at this site and all our syndication sites, like YouTube, Vimeo, Social Media Today, Social Media Club, Business2Community, CustomerThink and sometimes CMO.com. Please note: there is a video issue near the end of the show. Sorry.). Nancy Duarte. Why the audience and not the speaker are most important.
8 out of 10 Marketers Fail to do Buyer Personas
OCTOBER 29, 2014
Yes, I do know everyone , thanks to my former TV show, Marketing Made Simple TV , which still lives on YouTube. The Content Marketing Institute says that Buyer Personas are one of the most overlooked areas of marketing today, with 8 out of 10 getting a failure grade. think the main reason is that company’s lack the training and don’t know how to conduct a quality buyer persona. Nor do they know how to document the findings. Buyer Persona are not sending out a questionnaire. Real buyer personas are the foundation of your content marketing programs.
Thank You Marketing Made Simple TV syndication sites!
JULY 12, 2013
YouTube. We wish to thank all the sites who have supported our TV on the Web show, Marketing Made Simple TV, since it premiered in May of 2012. Jeff Ogden , the Creator and Host of Marketing Made Simple TV wishes to share his list of sites that have carried Marketing Made Simple TV, as we wish to say “Thank you.” million people! Marketing Made Simple TV. Digital Ethos. CMO.com.
Why Should You Check Out the Fun Show Marketing Made Simple TV?
JULY 11, 2013
Mad Marketing TV ran on YouTube and the Act-On blog only with no Calls to Action. YouTube. Marketing Made Simple TV, the show created by Jeff Ogden of Find New Customers in May of 2012, has grown by leaps and bounds. And we’ve had remarkable guests on the show too. The show’s now bigger and vastly more popular than it has ever been. The latter is Marketing Made Simple TV.
3 Reasons Marketing Made Simple TV is the best online marketing show
MAY 23, 2012
Not only on YouTube, but you’ll soon find it on dozens of sites, so it’s easy to find. Marketing Made Simple TV is the new marketing show from Find New Customers. Here are 3 reasons it’s the best marketing show out there today. It offers the best guests and format. It’s broadly syndicated. More sites = more eyeballs. It’s fun and engaging. What do you think?
Marketing Made Simple TV Re-launches; Web TV Show for Marketing Pros Features Fresh Content, Remarkable New Value for Viewers, Guests, Sponsors
JUNE 1, 2013
Marketing Made Simple TV is also syndicated via Social Media Today, Social Media Club, Business2Community, CustomerThink, YouTube and Vimeo. The show is available on YouTube, DigitalBrandMarketing.com and a fast growing list of sites. Widely Recognized Web TV Show Now Offering Additional Value to Better Connect Viewers, Guests and Sponsors. Bethpage, NY – May 31, 2013 – Marketing Made Simple TV , the popular and highly syndicated marketing TV on the Web show , re-launched today to deliver remarkable new value to better connect viewers, guests and sponsors.
Superb guests on Mad Marketing TV this week! Interviewed by Jeff Ogden of Find New Customers
MARCH 17, 2012
If you are not familiar with Mad Marketing TV, and you’re in business to business marketing or sales , you need to check out Mad Marketing TV on YouTube. This week, Jeff Ogden of the lead generation company Find New Customers had the opportunity to interview two top sales and marketing experts for Mad Marketing TV , the terrific marketing show sponsored by Act-On Software.
How B2B Sellers Can Address the Content Marketing Challenges
APRIL 13, 2011
This is the post popular YouTube I ever did. Lead Generation Companies : Addressing the B2B Content Marketing Challenges. And for good reason. Check it out. Please note that our wonderful free “cheat sheet on lead nurturing “ The 7 Keys to Lead Nurturing Success is a small taste of what you get in our terrific white paper, How to Find New Customers , including topics like Ideal Customer Profiles. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers.
Is an opportunity sales-ready? Great video with Laura Patterson of VisionEdge Marketing
JULY 24, 2012
And when I discovered her great whiteboard discussion for Software Advice on YouTube – I wanted to share it with you It’s only 6 minutes long. Laura Patterson is a sweet-heart. have had the great pleasure of interviewing her twice, so I know her very, very well. Learn more about Laura Patterson and her company VisionEdge Marketing here.
Creating content for your marketing programs. How to do it.
AUGUST 1, 2014
The advice is to create all types of print – ebooks and white papers; audio – podcasts; and video – YouTube and other videos. Content marketing is the rage for companies who sell products to businesses. But a lot of business leaders don’t know how to get started. Let me see if I can give you some free tips to get started on content marketing in your business.
@fearlesscomp congratulates the Nifty 50 Men of Twitter
JUNE 7, 2011
Not sure how many children Philip has nor all of their accomplishments, but I do know he’s very proud of his 8 year old son playing classical piano. On May 22nd, Philip tweeted his talented, classical pianist son’s YouTube debut on his GatorKeys channel playing Kabalevsky Etude in A minor No. The Nifty50 Men of Twitter. Congratulations to each of those men. Thanks for all your support!