Digital B2B Marketing

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B2B Marketing Meets Video: Insights from 21 Marketers

Digital B2B Marketing

You can read the transcript below, or if Storify is loading slowly, you can view it on the Storify site here.

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10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

If you use video, there is a good chance it is already on YouTube. Don’t forget that you can also promote your YouTube videos (done through Adwords. In addition to direct promotions on SlideShare, LinkedIn now has offerings to promote SlideShare presentations with the benefits of LinkedIn’s targeting. Placing your Content.

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7 B2B Content Marketing Lessons from Call of Duty 2

Digital B2B Marketing

It is Worth Sharing Because of all of the elements above, the video is worth sharing and on YouTube has been viewed more than 1.1 Marketing that merely delivers what we expect does not surprise people and make them sit up and pay attention. million times.

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. My next computer will likely be a Dell because of that experience, not because of my navigational search. How important is search as a navigational tool? That’s a lot of navigational search.

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Online is 77% Less Impactful than Newspaper

Digital B2B Marketing

Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. Digital media proponents have been misled, believing somehow that time spent and budget should equalize. Look at Google and Facebook.

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Cookie Deletion and Measurement: What you Need to Know

Digital B2B Marketing

Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B The difference makes it clear there are significant limitations to using cookie-based data. times Google’s estimated number of users.