| | | Customer Experience Matrix | |  Youtube | 5 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX JULY 16, 2009 Alterian Pushes Into Social Media Management with Techrigy Acquisition message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. m not even totally surprised that Alterian was the first to jump into this pool. Sparingly. | CUSTOMER EXPERIENCE MATRIX NOVEMBER 17, 2010 LoopFuse Captures More Web Traffic Data The new release also adds real-time social media monitoring (directly for Twitter and Facebook , and through Collecta for blogs, YouTube and other sources). Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. These features are certainly useful. Users get a list of the assets ranked by number of page views. All of these are valuable reports. | | | | | |
| CUSTOMER EXPERIENCE MATRIX DECEMBER 8, 2006 Reading the Hype Meter for Customer Experience Management Should we even bother with YouTube? Dale Wolf’s comment on my Wednesday post suggests hopefully “it could be that CEM recognition is about to get its due” based on the increasing frequency of “customer experience manager” as a job title. This got me to wondering how you would really measure the progress of a concept towards a buzzword tipping point, or whatever you want to call it. My initial benchmark, which I still think is a good one, is a cover on BusinessWeek. The thought here is that represents mainstream business reporting. And I would have noticed. No buzz-power there. Why not? | CUSTOMER EXPERIENCE MATRIX NOVEMBER 19, 2008 Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School) Google and YouTube.) As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Yet there are so many more vendors I could add. | CUSTOMER EXPERIENCE MATRIX JULY 30, 2009 Hubspot Offers Small Business Marketers a Big Bundle of Features The social media features also make it easy to comment on the articles and to measure the reach of the company’s own blogs, Twitter, Facebook and YouTube posts. Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. Hubspot has accepted this challenge. | |
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