Google integrating G+ Pages and YouTube Channels
MAY 13, 2014
It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!
The future of Twitter is as a protected essential public utility
FEBRUARY 14, 2017
And then there’s YouTube, too, right? Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeThis week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. SF: What’s your take on the future of Twitter? It’s still a thing! followers.
Interactive video for sales just got a big boost from Apple
OCTOBER 28, 2016
That’s changed with the advent of YouTube annotations and the availability of easy-to-use platforms like HapYak. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” It’s more like an app. That’s engagement. Like this post?
Micro-influencer marketing is the new long tail
OCTOBER 11, 2016
So, on that note, my buddy and colleague, Dan Krueger , and I are at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. Candid Belle via YouTube.
Increasing customer engagement with videos just got easier
OCTOBER 3, 2016
It can be done on video platforms like YouTube , Wistia and Vidyard. Content Marketing Digital Technology Social Media Marketing Apple chapterization customer engagement FAQs Hapyak html5 interactive video iOS 10 key information QuickTime Randy Tinfow Vidyard Wistia YouTubeIncreasing customer engagement with video is not the same as upping the level of charm in the video. Skip intro.
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
Would a YouTube tutorial from a designer really help them connect with you? How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. After all, holding on to those existing customers is really your bread and butter.
4 tips to improve your YouTube channel
FEBRUARY 13, 2017
If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. Work diligently to craft your YouTube channel. That rule is that volume wins.
Why every business needs a social media business audit
FEBRUARY 17, 2017
YouTube. Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Step 1: Start the audit. Twitter. LinkedIn. Instagram.
How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate. Content Marketing Digital Technology Brightcove Cisco Content marketing Content strategy video 1st video first video marketing YouTubeWhy a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing.
Your team is the best content source for search
MAY 17, 2016
While you make not care about it now, produce your recordings as well as you can with the best equipment you can afford (to rent) if only to have a viable sample when and if you should decide to extend your corporate storytelling to Vine, Insta, Periscope, Facebook Live, or even video uploads to YouTube, Facebook, and Google+. Admit it. That’s smart. How about James Lipton ? Yikes !
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this?
How to effectively integrate video content onto your website
NOVEMBER 7, 2016
Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. The great news is these plug-ins can usually import videos directly from your YouTube channel so the setup and maintenance is minimal. Start a vlog. Video + Blogging = Vlogging.
What is Social Media Marketing?
DECEMBER 2, 2014
Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. Like this post?
Influencer marketing should not be about collecting influencers
MARCH 15, 2016
Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. followers, 5,000 friends on Facebook, 3,456 subscribers on YouTube, and 7,298 followers on Instagram. Now’s your turn.
The state of the blogger outreach union ten years on
MARCH 8, 2016
Facebook Google Google Calendar ios linkedin twitter YouTubeI stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients. Blogging Isn’t Cool. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Groan.
Why 9Round should be using SOCi for social media management
FEBRUARY 11, 2016
Social Media Marketing 9Round Advertising AmeriSpec Baltimore Facebook Facebook features Franchising Google ios linkedin Login Michael Agrillo Penrose Reese's smm SOCi social media marketing twitter YouTubeOK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. And, as a gym, they’re taking over. It was frustrating.
One person can change the world. Thank you, Internet
NOVEMBER 25, 2014
People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. With a one-two Slideshare-YouTube combination, you can really expand your recognition.
10 secrets to research the best SEO keywords
MAY 16, 2016
Take the queries and keywords you’ve come up with and plug them into not just Google, but others such as Bing, YouTube, DuckDuckGo, and others (who knew AskJeeves and Dogpile still exist?). SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Don’t Fight the Competition. Stick to Your Niche. Has Gone Before.
PSA: your virtual online friends are part of your family
JANUARY 31, 2017
So, no social media check ins, no Facebook Live , no Twitter , and no YouTube vlogging. Online Community -elect A Funny Thing Happened on the Way to the Forum Australia Facebook Guinness World Records instagram twitter United Kingdom United States YouTubeI recently spent a ten-day stint in Alexandria Hospital. Amazing docs, nurses and techs. With books, magazines, and puzzles.
Google+ is an antisocial network
JULY 22, 2014
It imposed itself, top-down, by launching itself into the arms of its 540 million registered users, be they users of Gmail, YouTube , or any of the other apps that require a Google profile and unique login. Content Marketing Social Media Marketing Facebook Google Google Plus Linux Meta Network Virtual community YouTube For most, Google+ is an antisocial network. Raymond. Hello World!
Janet Thaeler & Maryanne Conlin on Influencer Marketing
AUGUST 2, 2016
Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. While the traffic to their blogs may be only 500-2,000 visitors-a-month, their true fame burns bright on YouTube or Facebook.
Are there naked photos of you online?
SEPTEMBER 16, 2014
Really, the only way to effectively counteract negative search results, including photos and videos, is to not only flood the Internet with acceptable photos and videos of your own, you’ll need to make sure you cover a wide spectrum of social networks like Facebook and Google+, photo-hosting and video-hosting sites like Flickr, Instagram, Imagur, and YouTube. Sound like a lot of work?
Google+ is an island of misfit toys
JULY 29, 2014
Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search. Content Marketing Social Media Marketing Facebook Gmail Goliath Google Google Plus Los Angeles Meta Network San Francisco Stacy Horn YouTube The island is a sanctuary for defective and unwanted toys. Birds of a Feather Flock Together. Market!
Why aren’t you already cross-posting on LinkedIn?
MARCH 10, 2015
Blogging Content Marketing Social Media Marketing Blog blogging Content marketing Facebook Google instagram linkedin pinterest Pulse Search engine optimization social media twitter United States YouTube Last week I wrote Medium is the Messenger , where I asked why aren’t you cross-posting on Medium.com ? On Medium, I have a potential readership of 4.8k Why Wait? Go Do It Now. Do it.
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
Blogging Content Marketing Marketing Automation Organic Search Paid Search Reputation Management Search Engine Optimization Search Marketing Social Media Marketing Web Applications A/B testing analytics Android (operating system) Facebook Google Google AdWords Google Analytics Hootsuite instagram ios marketing pinterest social media social media marketing twitter Uniform Resource Locator YouTube
Contactually is a flawed secret weapon
OCTOBER 4, 2016
Business Development and Sales Influencer Marketing contact management contact relationship management Contactually CRM email email marketing Facebook Google Influencer marketing linkedin marketing snapchat social media twitter YouTubeWhile online influencer marketing is my raison d’être, business development is my new jam. Nothing’s perfect. It doesn’t look good at all.
The ALS Ice Bucket Challenge is the perfect meme
AUGUST 26, 2014
And remember, too, that the video was shared, too, on Vine, Instagram, YouTube, Facebook, Twitter, Google+, Pinterest, message board, forums, the news, TV, radio, late night talk shows, and probably even reddit. Social Media Marketing Viral Marketing ALS ALS Association ALS Ice Bucket Challenge Amyotrophic Lateral Sclerosis crossfit Facebook Lindsay Lohan New York Yankee YouTube
You can only win search by winning social
MAY 5, 2015
Show up on their webinar, their podcast, their YouTube. Blogging Content Marketing Influencer Marketing Organic Search Search Engine Optimization Search Marketing Social Media Marketing Aditya Mahesh AdMob AdWords Algorithm Belgium Buzzfeed Data integration Facebook Google Google AdWords Google Analytics linkedin Online advertising SMX Advanced social media Web search engine YouTube
IF you haven’t THEN you should use IFTTT for social
JULY 7, 2015
Post all Youtube uploads to Linkedln. Share YouTube videos you like on Tumblr. Facebook Facebook features Google instagram ios linkedin Michelle Obama pinterest social media twitter White House YouTube” Well, first, it’s pronounced like gift without the G; secondly, it’s a material conditional binary operator… if this, then that. Tweet Happy New Year!
Google+ on its Third Birthday
JULY 1, 2014
It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. With both, you’ll have YouTube and Google+ built in; however, possession is not enough. Ceci N’Est Pas les Médias Sociaux.
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Actually, Madda Fella is really underutilizing their YouTube site. YouTubers : My inner Millennial is in love with all the top YouTubers except for Hannah Hart and Grace Helbig (not a fan, and they’re bloody everywhere, they’re YouTubiquitous! Search will never be the same as it was as recently as a few years ago. Instead of only producing one very expensive.
Lurkers are the 99.989% of Social Media
MAY 6, 2014
Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. My Facebook, Twitter, Google+, Tumblr, Instagram, Vine, Flickr, Pinterest, YouTube, and blogs are open to the world. From Producers to Audience; from Hobbyists to Consumers. have recently become obsessed with Amateur Radio. It’s not like that any more. James.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. Don’t pitch a Supercar YouTuber with a used Honda Civic off of your used car lot, in other words. That’s cool. Earned media influencer marketing is time-consuming. It is like sales. Well, you can.
Remember to market to your own influencer network
SEPTEMBER 6, 2016
So far, we have earned at least 218 earned media mentions across blogs, social media, YouTube, and even on Instagram, SnapChat , etc. B2B Marketing Business Development and Sales Email Marketing Marketing Automation Web Applications Coconut oil Facebook Influencer marketing instagram linkedin snapchat social media twitter YouTubeI really love influencer marketing. Too much.
So what is native advertising?
MAY 27, 2014
The content tends to be camouflaged in native garb, looking and feeling like the surrounding editorial content in both tone and voice, whether it’s an article on the Atlantic, a Vlog on YouTube , a snappy on Instagram, or a pithy 140 characters dose on Twitter. guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/.
All Online Digital Roads Lead to Google Plus
FEBRUARY 18, 2014
In the last six months, Google has made a lot of progress bringing us all in from the cold: from YouTube , from Google Search , from Picasa, Gmail, Google Apps for Business, Android phones, Google Play, Google Maps, Google Drive, Google Calendar, Blogger, Google Hangout (née Google Talk), Orkut, and even Google Groups. And they’re pushing hard. square meters around you). Rejoice!
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. So, it was an honor to be included. Do we fix them or ditch them?