Google integrating G+ Pages and YouTube Channels
MAY 13, 2014
It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!
The future of Twitter is as a protected essential public utility
FEBRUARY 14, 2017
And then there’s YouTube, too, right? Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeThis week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. SF: What’s your take on the future of Twitter? It’s still a thing! followers.
The implications for PR if Twitter goes away
MARCH 14, 2017
Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. PR agencies are already doing an amazing job engaging on Instagram and Facebook — but I would focus my energy on Snapchat and YouTube stars as well. snapchat twitter WhatsApp YouTube
Interactive video for sales just got a big boost from Apple
OCTOBER 28, 2016
That’s changed with the advent of YouTube annotations and the availability of easy-to-use platforms like HapYak. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” It’s more like an app. That’s engagement. Like this post?
All social media sites should offer profit sharing and ad revenue
MARCH 21, 2017
I live my life in a world surrounded by affiliate marketers, YouTubers, digital online advertisers, and highly-compensated brand ambassadors — all of whom are trying to make a buck: to fuel their creativity, to bank their next project, to help them make rent, and to buy them some beers. On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece. YT was so smart.
Socialize your videos for business development
SEPTEMBER 23, 2016
Another aspect of branding worth noting is that most B2B videos will viewed on the brand’s website, YouTube , Facebook , or somewhere else with brand identity to spare. People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. That makes sense — it’s just another thing we do with a smartphone. Video blogs.
All your best content may now be considered fake news
DECEMBER 13, 2016
They’re taking it so far as to copy all of their videos and films off of video-sharing sites like YouTube just to make sure, no matter what. It’s time for you to really invest in your own personal or professional social platforms. Fake news has been in the real news recently. At least that’s what they say they’re doing. and ChrisAbraham.com , respectively.
Increasing customer engagement with videos just got easier
OCTOBER 3, 2016
It can be done on video platforms like YouTube , Wistia and Vidyard. Content Marketing Digital Technology Social Media Marketing Apple chapterization customer engagement FAQs Hapyak html5 interactive video iOS 10 key information QuickTime Randy Tinfow Vidyard Wistia YouTubeIncreasing customer engagement with video is not the same as upping the level of charm in the video. Skip intro.
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
Would a YouTube tutorial from a designer really help them connect with you? How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. After all, holding on to those existing customers is really your bread and butter.
Why every business needs a social media business audit
FEBRUARY 17, 2017
YouTube. Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Step 1: Start the audit. Twitter. LinkedIn. Instagram.
How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate. Content Marketing Digital Technology Brightcove Cisco Content marketing Content strategy video 1st video first video marketing YouTubeWhy a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing.
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this?
Your team is the best content source for search
MAY 17, 2016
Listen to anyone’s early podcasts or watch anyone’s first vlog on their YouTube Channel and you’ll see how crap, raw, confused, unformed, immature, unprofessional and scattered their first attempts were. If there’s anyone in your world who can pass the duck test , it’s your employees. So, don’t duck your staff when your aim is to win at search. Admit it.
Organic vs paid social media: 12 myths vs realities
FEBRUARY 27, 2017
Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. The social media landscape is constantly evolving. MYTHS.
What is Social Media Marketing?
DECEMBER 2, 2014
Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. Like this post?
How to effectively integrate video content onto your website
NOVEMBER 7, 2016
Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. The great news is these plug-ins can usually import videos directly from your YouTube channel so the setup and maintenance is minimal. Start a vlog. Video + Blogging = Vlogging.
Influencer marketing should not be about collecting influencers
MARCH 15, 2016
Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. followers, 5,000 friends on Facebook, 3,456 subscribers on YouTube, and 7,298 followers on Instagram. Now’s your turn.
The state of the blogger outreach union ten years on
MARCH 8, 2016
Facebook Google Google Calendar ios linkedin twitter YouTubeI stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients. Blogging Isn’t Cool. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Groan.
One person can change the world. Thank you, Internet
NOVEMBER 25, 2014
People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. With a one-two Slideshare-YouTube combination, you can really expand your recognition.
Why 9Round should be using SOCi for social media management
FEBRUARY 11, 2016
Social Media Marketing 9Round Advertising AmeriSpec Baltimore Facebook Facebook features Franchising Google ios linkedin Login Michael Agrillo Penrose Reese's smm SOCi social media marketing twitter YouTubeOK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. SOCi is a former client and 9Round is my new HIIT kickboxing gym.
10 secrets to research the best SEO keywords
MAY 16, 2016
Take the queries and keywords you’ve come up with and plug them into not just Google, but others such as Bing, YouTube, DuckDuckGo, and others (who knew AskJeeves and Dogpile still exist?). SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Don’t Fight the Competition. Stick to Your Niche. Has Gone Before.
Google+ is an antisocial network
JULY 22, 2014
It imposed itself, top-down, by launching itself into the arms of its 540 million registered users, be they users of Gmail, YouTube , or any of the other apps that require a Google profile and unique login. Content Marketing Social Media Marketing Facebook Google Google Plus Linux Meta Network Virtual community YouTube For most, Google+ is an antisocial network. Raymond. Hello World!
Are there naked photos of you online?
SEPTEMBER 16, 2014
Really, the only way to effectively counteract negative search results, including photos and videos, is to not only flood the Internet with acceptable photos and videos of your own, you’ll need to make sure you cover a wide spectrum of social networks like Facebook and Google+, photo-hosting and video-hosting sites like Flickr, Instagram, Imagur, and YouTube. I am happy to help you.
Google+ is an island of misfit toys
JULY 29, 2014
Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search. Content Marketing Social Media Marketing Facebook Gmail Goliath Google Google Plus Los Angeles Meta Network San Francisco Stacy Horn YouTube The island is a sanctuary for defective and unwanted toys. Birds of a Feather Flock Together. I get it.
Why aren’t you already cross-posting on LinkedIn?
MARCH 10, 2015
Blogging Content Marketing Social Media Marketing Blog blogging Content marketing Facebook Google instagram linkedin pinterest Pulse Search engine optimization social media twitter United States YouTube Last week I wrote Medium is the Messenger , where I asked why aren’t you cross-posting on Medium.com ? On Medium, I have a potential readership of 4.8k Why Wait? Go Do It Now. Do it.
Janet Thaeler & Maryanne Conlin on Influencer Marketing
AUGUST 2, 2016
Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. While the traffic to their blogs may be only 500-2,000 visitors-a-month, their true fame burns bright on YouTube or Facebook.
The ALS Ice Bucket Challenge is the perfect meme
AUGUST 26, 2014
And remember, too, that the video was shared, too, on Vine, Instagram, YouTube, Facebook, Twitter, Google+, Pinterest, message board, forums, the news, TV, radio, late night talk shows, and probably even reddit. Social Media Marketing Viral Marketing ALS ALS Association ALS Ice Bucket Challenge Amyotrophic Lateral Sclerosis crossfit Facebook Lindsay Lohan New York Yankee YouTube
Contactually is a flawed secret weapon
OCTOBER 4, 2016
Business Development and Sales Influencer Marketing contact management contact relationship management Contactually CRM email email marketing Facebook Google Influencer marketing linkedin marketing snapchat social media twitter YouTubeWhile online influencer marketing is my raison d’être, business development is my new jam. Nothing’s perfect. It doesn’t look good at all.
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
Blogging Content Marketing Marketing Automation Organic Search Paid Search Reputation Management Search Engine Optimization Search Marketing Social Media Marketing Web Applications A/B testing analytics Android (operating system) Facebook Google Google AdWords Google Analytics Hootsuite instagram ios marketing pinterest social media social media marketing twitter Uniform Resource Locator YouTube
You can only win search by winning social
MAY 5, 2015
Show up on their webinar, their podcast, their YouTube. Blogging Content Marketing Influencer Marketing Organic Search Search Engine Optimization Search Marketing Social Media Marketing Aditya Mahesh AdMob AdWords Algorithm Belgium Buzzfeed Data integration Facebook Google Google AdWords Google Analytics linkedin Online advertising SMX Advanced social media Web search engine YouTube
IF you haven’t THEN you should use IFTTT for social
JULY 7, 2015
Post all Youtube uploads to Linkedln. Share YouTube videos you like on Tumblr. Facebook Facebook features Google instagram ios linkedin Michelle Obama pinterest social media twitter White House YouTube” Well, first, it’s pronounced like gift without the G; secondly, it’s a material conditional binary operator… if this, then that. It’s thrilling!
Remember to market to your own influencer network
SEPTEMBER 6, 2016
So far, we have earned at least 218 earned media mentions across blogs, social media, YouTube, and even on Instagram, SnapChat , etc. B2B Marketing Business Development and Sales Email Marketing Marketing Automation Web Applications Coconut oil Facebook Influencer marketing instagram linkedin snapchat social media twitter YouTubeI really love influencer marketing. Too much. Whoops.
Google+ on its Third Birthday
JULY 1, 2014
It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. With both, you’ll have YouTube and Google+ built in; however, possession is not enough. Ceci N’Est Pas les Médias Sociaux.
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Actually, Madda Fella is really underutilizing their YouTube site. YouTubers : My inner Millennial is in love with all the top YouTubers except for Hannah Hart and Grace Helbig (not a fan, and they’re bloody everywhere, they’re YouTubiquitous! Search will never be the same as it was as recently as a few years ago. Instead of only producing one very expensive.
Lurkers are the 99.989% of Social Media
MAY 6, 2014
Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. My Facebook, Twitter, Google+, Tumblr, Instagram, Vine, Flickr, Pinterest, YouTube, and blogs are open to the world. Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011).
PSA: your virtual online friends are part of your family
JANUARY 31, 2017
So, no social media check ins, no Facebook Live , no Twitter , and no YouTube vlogging. Online Community -elect A Funny Thing Happened on the Way to the Forum Australia Facebook Guinness World Records instagram twitter United Kingdom United States YouTubeI recently spent a ten-day stint in Alexandria Hospital. Amazing docs, nurses and techs. With books, magazines, and puzzles.
So what is native advertising?
MAY 27, 2014
The content tends to be camouflaged in native garb, looking and feeling like the surrounding editorial content in both tone and voice, whether it’s an article on the Atlantic, a Vlog on YouTube , a snappy on Instagram, or a pithy 140 characters dose on Twitter. I guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/.