Biznology

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Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

Interactive video for sales just got a big boost from Apple

Biznology

That’s changed with the advent of YouTube annotations and the availability of easy-to-use platforms like HapYak. In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” It’s more like an app. That’s engagement. Like this post?

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Socialize your videos for business development

Biznology

Another aspect of branding worth noting is   that most B2B videos will viewed on the brand’s website, YouTube , Facebook , or somewhere else with brand identity to spare. People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. That makes sense — it’s just another thing we do with a smartphone.  Video blogs.

Micro-influencer marketing is the new long tail

Biznology

So, on that note, my buddy and colleague, Dan Krueger , and I  are at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. Candid Belle via YouTube.

Increasing customer engagement with videos just got easier

Biznology

It can be done on video platforms like YouTube , Wistia and Vidyard. Content Marketing Digital Technology Social Media Marketing Apple chapterization customer engagement FAQs Hapyak html5 interactive video iOS 10 key information QuickTime Randy Tinfow Vidyard Wistia YouTubeIncreasing customer engagement with video is not the same as upping the level of charm in the video. Skip intro.

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Your team is the best content source for search

Biznology

While you make not care about it now, produce your recordings as well as you can with the best equipment you can afford (to rent) if only to have a viable sample when and if you should decide to extend your corporate storytelling to Vine, Insta, Periscope, Facebook Live, or even video uploads to YouTube, Facebook, and Google+. Admit it. That’s smart. How about  James Lipton ? Yikes !

Visitors hate online ghost towns more than spammy auto posts

Biznology

Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this?

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What is Social Media Marketing?

Biznology

Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. Like this post?

Influencer marketing should not be about collecting influencers

Biznology

Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. followers, 5,000 friends on Facebook, 3,456 subscribers on YouTube, and 7,298 followers on Instagram. Now’s your turn.

Janet Thaeler & Maryanne Conlin on Influencer Marketing

Biznology

Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. While the traffic to their blogs may be only 500-2,000 visitors-a-month, their true fame burns bright on YouTube or Facebook.

10 secrets to research the best SEO keywords

Biznology

Take the queries and keywords you’ve come up with and plug them into not just Google, but others such as Bing, YouTube, DuckDuckGo, and others (who knew AskJeeves and Dogpile still exist?). SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Don’t Fight the Competition. Stick to Your Niche. Has Gone Before.

The state of the blogger outreach union ten years on

Biznology

Facebook Google Google Calendar ios linkedin twitter YouTubeI stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients. Blogging Isn’t Cool. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Groan.

Why 9Round should be using SOCi for social media management

Biznology

Social Media Marketing 9Round Advertising AmeriSpec Baltimore Facebook Facebook features Franchising Google ios linkedin Login Michael Agrillo Penrose Reese's smm SOCi social media marketing twitter YouTubeOK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. And, as a gym, they’re taking over. It was frustrating.

One person can change the world. Thank you, Internet

Biznology

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. With a one-two Slideshare-YouTube combination, you can really expand your recognition.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Blogging Content Marketing Marketing Automation Organic Search Paid Search Reputation Management Search Engine Optimization Search Marketing Social Media Marketing Web Applications A/B testing analytics Android (operating system) Facebook Google Google AdWords Google Analytics Hootsuite instagram ios marketing pinterest social media social media marketing twitter Uniform Resource Locator YouTube

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Contactually is a flawed secret weapon

Biznology

Business Development and Sales Influencer Marketing contact management contact relationship management Contactually CRM email email marketing Facebook Google Influencer marketing linkedin marketing snapchat social media twitter YouTubeWhile online influencer marketing  is my  raison d’être, business development is my new jam. Nothing’s perfect. It doesn’t look good at all.

Remember to market to your own influencer network

Biznology

So far, we have  earned at least 218 earned media mentions  across blogs, social media, YouTube, and even on Instagram, SnapChat , etc. B2B Marketing Business Development and Sales Email Marketing Marketing Automation Web Applications Coconut oil Facebook Influencer marketing instagram linkedin snapchat social media twitter YouTubeI really love influencer marketing. Too much.

Google+ is an antisocial network

Biznology

It imposed itself, top-down, by launching itself into the arms of its 540 million registered users, be they users of Gmail, YouTube , or any of the other apps that require a Google profile and unique login. Content Marketing Social Media Marketing Facebook Google Google Plus Linux Meta Network Virtual community YouTube For most, Google+ is an antisocial network. Raymond. Hello World!

Are there naked photos of you online?

Biznology

Really, the only way to effectively counteract negative search results, including photos and videos, is to not only flood the Internet with acceptable photos and videos of your own, you’ll need to make sure you cover a wide spectrum of social networks like Facebook and Google+, photo-hosting and video-hosting sites like Flickr, Instagram, Imagur, and YouTube. Sound like a lot of work?

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Google+ is an island of misfit toys

Biznology

Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search. Content Marketing Social Media Marketing Facebook Gmail Goliath Google Google Plus Los Angeles Meta Network San Francisco Stacy Horn YouTube The island is a sanctuary for defective and unwanted toys. Birds of a Feather Flock Together. Market!

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Why aren’t you already cross-posting on LinkedIn?

Biznology

Blogging Content Marketing Social Media Marketing Blog blogging Content marketing Facebook Google instagram linkedin pinterest Pulse Search engine optimization social media twitter United States YouTube Last week I wrote Medium is the Messenger , where I asked why aren’t you cross-posting on Medium.com ? On Medium, I have a potential readership of 4.8k Why Wait? Go Do It Now. Do it.

IF you haven’t THEN you should use IFTTT for social

Biznology

Post all Youtube uploads to Linkedln. Share YouTube videos you like on Tumblr. Facebook Facebook features Google instagram ios linkedin Michelle Obama pinterest social media twitter White House YouTube” Well, first, it’s pronounced like gift without the G; secondly, it’s a material conditional binary operator… if this, then that. Tweet Happy New Year!

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You can only win search by winning social

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Show up on their webinar, their podcast, their YouTube. Blogging Content Marketing Influencer Marketing Organic Search Search Engine Optimization Search Marketing Social Media Marketing Aditya Mahesh AdMob AdWords Algorithm Belgium Buzzfeed Data integration Facebook Google Google AdWords Google Analytics linkedin Online advertising SMX Advanced social media Web search engine YouTube

Earned media influencer marketing demands your awesome

Biznology

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. Don’t pitch a Supercar YouTuber with a used Honda Civic off of your used car lot, in other words. That’s cool. Earned media influencer marketing is time-consuming. It is like sales. Well, you can.

The ALS Ice Bucket Challenge is the perfect meme

Biznology

And remember, too, that the video was shared, too, on Vine, Instagram, YouTube, Facebook, Twitter, Google+, Pinterest, message board, forums, the news, TV, radio, late night talk shows, and probably even reddit. Social Media Marketing Viral Marketing ALS ALS Association ALS Ice Bucket Challenge Amyotrophic Lateral Sclerosis crossfit Facebook Lindsay Lohan New York Yankee YouTube

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Search isn’t about search anymore, it’s about social

Biznology

Actually, Madda Fella is really underutilizing their YouTube site. YouTubers : My inner Millennial is in love with all the top YouTubers except for Hannah Hart and  Grace Helbig (not a fan, and they’re bloody everywhere, they’re YouTubiquitous! Search will never be the same as it was as recently as a few years ago. Instead of only producing one very expensive.

Google+ on its Third Birthday

Biznology

It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. With both, you’ll have YouTube and Google+ built in; however, possession is not enough. Ceci N’Est Pas les Médias Sociaux.

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Lurkers are the 99.989% of Social Media

Biznology

Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. My Facebook, Twitter, Google+, Tumblr, Instagram, Vine, Flickr, Pinterest, YouTube, and blogs are open to the world. From Producers to Audience; from Hobbyists to Consumers. have recently become obsessed with Amateur Radio. It’s not like that any more. James.

So what is native advertising?

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The content tends to be camouflaged in native garb, looking and feeling like the surrounding editorial content in both tone and voice, whether it’s an article on the Atlantic, a Vlog on YouTube , a snappy on Instagram, or a pithy 140 characters dose on Twitter. guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/.

Launching your social campaign with guns blazing!

Biznology

YouTube : /chrisabraham 3.5k Comment on Youtube Video. Like Youtube Video. Influencer Marketing Internet Marketing Social Media Marketing Aaron Amazon American Bar Association Facebook Google instagram linkedin social media twitter YouTubeTiming’s of the essence so go go go go go go go! Twitter : @chrisabraham : 51.5k followers. Instagram : /chrisabraham 7.5k

Add For Immediate Release to your podcast queue

Biznology

He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. So, it was an honor to be included. Do we fix them or ditch them?

Influencer marketing tools of the trade

Biznology

wouldn’t say that Traackr is ideal for long-tail blogger outreach but it’s perfect for the sort of cross-platform and cross-channel influencer outreach I am interested in doing, including unboxing reviews on YouTube, Periscope, and Facebook Live, and other Very High Caste engagement where many touches and very close oversight is essential. We’re off to the races! Love it!

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All Online Digital Roads Lead to Google Plus

Biznology

In the last six months, Google has made a lot of progress bringing us all in from the cold: from YouTube , from Google Search , from Picasa, Gmail, Google Apps for Business, Android phones, Google Play, Google Maps, Google Drive, Google Calendar, Blogger, Google Hangout (née Google Talk), Orkut, and even Google Groups. And they’re pushing hard. square meters around you). Rejoice!

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Take your bloggers and social media influencers to lunch

Biznology

Like their Pages, follow their Board, subscribe to their YouTube. Influencer Marketing AOL Blog Blogger (service) Bungee jumping Button Character encodings in HTML Charlie Chaplin Content management system Design Facebook Force friends Google instagram linkedin pinterest social media Tumblr twitter YouTubeThey may well say no, but they may say yes. But pick up the tab. And tweet it.

Build your brand (for free)

Biznology

Bonus: I have new content for my YouTube Channel and Slideshare collection  every single time (and Slideshare is  LinkedIn and YouTube is  Google, right?). Do YouTube (for free). I am not a role model for this. While my YouTube Channel may very well have 923 videos, 3,454 subscribers, and 2,016,704 views, it’s an amalgam of travel memories, motorcycle rides, and webinars.

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A social media hoarder intervention

Biznology

Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. Professional Reputation Management Flickr Google hoarder linkedin MySpace New Yorker Saturday YouTube Are you a social media hoarder? Is it time for a bit of a social media spring cleaning?

Social media content discovery and curation for the win

Biznology

Content Marketing Social Media Marketing Activism Adnan Android (operating system) App Store (iOS) Bradley Horowitz Canada Facebook Facebook features Feedly Google IPhone linkedin Social network The New York Times twitter YouTubeIf you feel deep contempt for social media in the first place, I don’t know what to tell you. You’re kind of screwed. Or, you were until now. Buffer.

My online influencer research and engagement process

Biznology

Content Marketing Influencer Marketing Internet Marketing Social Media Marketing 37signals American Broadcasting Company Arthur Ashe Courage Award Author Autopilot basecamp British Summer Time Customer relationship management Facebook Facebook features Google Google Search Highrise linkedin Salesforce.com twitter YouTubeAt least, right now, it’s a one man band. Really big. Got it?

Can Google find you in your online store?

Biznology

YouTube should be  de rigueur as it’s the most personal and immediate way of connecting with people face-to-face. And it’s also the best way pander to Google as YouTube is a Google property. If you’re going to pander to Google, pander to both both their children: YouTube, the popular, beautiful one, and Google+, the red-headed step-child. lives. Use it.

How to engage bloggers down the long tail

Biznology

In preparation of my session, How to Engage Bloggers Down the Long Tail, I have both uploaded the presentation deck up to Slideshare and the pre-recorded presentation to YouTube — so, you’ll be prepared to ask me any and all questions you may have about the presentation, my process, and even questions you may have about things that are going on with you in your business.